---
title: "Nye Dresses for Women — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nye-dresses-for-women"
last_updated: "2026-08-11T23:26:54.411Z"
locale: en
meta:
description: "Niche score 50/100 · $40K/yr market · 1.9M searches/yr · $41.82 avg price. High returns (23.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $40K/yr market · 1.9M searches/yr · $41.82 avg price. High returns (23.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nye Dresses for Women — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **nye dresses for women**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but high returns (23.1%) keeps it on the watch list.
Market size 10Growth 20Conversion 1Competition 96Returns 0Price range 82Avg price 95Brand share 95Review moat 66Quality gap 95
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$41.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.11–$109.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****862.48**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$40K**
$40K/yr · 1.9M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****23.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, nye dresses for women is a $40K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nye dresses for women market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$125K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#3,281**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**63 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**40%**
Top 20: 72%
**Top-5 click share**
**16%**
Top 20: 37%
**Open market**
**57%**
- OYOANGLE18% - Floerns6% - hibshaby6% - MIYIEONZ5% - calbatic4% - Gettalocky4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
100K60KSpike '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nye-dresses-for-women/trend)
## **Top nye dresses for women search terms**
- **sparkly dresses for women**1.0M/yr-21.7%0.1% conv. - **glitter dress for women**170K/yr-22.3%0.0% conv. - **vestidos cortos elegantes para fiesta**92K/yr+62.4%0.0% conv. - **gold party dress**92K/yr-8.9%0.1% conv. - **silver dresses**71K/yr+5.3%0.0% conv. - **vestidos elegantes de mujer para graduacin**21K/yr+342.4%0.0% conv. - **golden dress for women**62K/yr-8.4%0.0% conv. - **silver dresses for women**43K/yr-3.1%0.0% conv. - **rose gold dresses**41K/yr-9.6%0.0% conv. - **silver cocktail dress**48K/yr-9.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nye-dresses-for-women/search-terms)
## **Top nye dresses for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8004%$2K6%$2K8%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black M**OYOANGLE**$45.97**3.8★19 rev](https://www.amazon.com/dp/B0FY6CSNM6) [2**OYOANGLE Womens Sequin Sparkly Cocktail Party Dress Glitter Sleeveless Halter Mini Dress Outfits Clubwear Black L**OYOANGLE**$45.90**3.8★68 rev](https://www.amazon.com/dp/B0FWJ8KTVL) [3**OYOANGLE Womens Sequin Sparkly Cocktail Party Dress Glitter Sleeveless Halter Mini Dress Outfits Clubwear Black M**OYOANGLE**$45.77**3.8★68 rev](https://www.amazon.com/dp/B0FWJDX1XR) [4**Pungdra Womens Sequin Dress for Women Sparkly Glitter Pink Small V Neck Shift Cocktail Disco Outfit Party Club Night Out Mini Dresses**Pungdra**$34.07**3.7★234 rev](https://www.amazon.com/dp/B0DR2QY45N) [5**hibshaby Womens Sequin Dress Halter Backless Party Cocktail Mini Dress Red**hibshaby**$33.63**3.9★73 rev](https://www.amazon.com/dp/B0DNZD16XT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black M**OYOANGLE**$45.97**19 rev6mo ago](https://www.amazon.com/dp/B0FY6CSNM6) [**OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black L**OYOANGLE**$45.76**19 rev6mo ago](https://www.amazon.com/dp/B0FY6DW9DQ) [**Gettalocky Fall Dresses for Women 2025 Wedding Guest Plus Size Burgundy Glitter Dance Dress with Chiffon Sleeve GT00427-Burguidy XL**Gettalocky**$46.39**164 rev7mo ago](https://www.amazon.com/dp/B0FX3PLPC7) [**Gettalocky Black Sequin Cocktail Dress Women with 3/4 Chiffon Sleeve V Neck Double Layer Tunic Flowy Party Dress GT00427-Black L**Gettalocky**$41.79**164 rev7mo ago](https://www.amazon.com/dp/B0FX3QDG72) [**OYOANGLE Womens Sequin Sparkly Cocktail Party Dress Glitter Sleeveless Halter Mini Dress Outfits Clubwear Black L**OYOANGLE**$45.90**68 rev8mo ago](https://www.amazon.com/dp/B0FWJ8KTVL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black M**OYOANGLE**$45.97**3.8★**▲ 48%**](https://www.amazon.com/dp/B0FY6CSNM6) [**MIYIEONZ Women Sequin Sexy V Neck Shift Dress Sparkly Glitter Sleeveless Short Flowy Loose Party Night Out Club Dress Purple**MIYIEONZ**$32.37**4.0★**▲ 48%**](https://www.amazon.com/dp/B0D9GQJ7WR) [**Womens Sequin Halter Neck Mini Dress Backless Sparkly Party Club Dress**hibshaby**$40.43**3.8★**▲ 45%**](https://www.amazon.com/dp/B0FKSG682R) [**Gettalocky Fall Dresses for Women 2025 Wedding Guest Plus Size Burgundy Glitter Dance Dress with Chiffon Sleeve GT00427-Burguidy XL**Gettalocky**$46.39**4.2★**▲ 44%**](https://www.amazon.com/dp/B0FX3PLPC7) [**OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black L**OYOANGLE**$45.76**3.8★**▲ 42%**](https://www.amazon.com/dp/B0FY6DW9DQ)
**~~View all trending →~~**
## **What buyers say about nye dresses for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“fit as expected”*
**Comfort-Overall**9%
*“Super comfortable”*
**Quality-Overall**8%
*“great quality”*
**Color**6%
*“the colors are amazing”*
**Shape/Style**6%
*“Great dress”*
**Material Quality**4%
*“Real cute material”*
**Value For Money**3%
*“Definitely worth the price”*
**Stretchability/Expandability/Elasticity**3%
*“has good stretch material”*
**Advertised Vs Actual Product**3%
*“True to images”*
**Soft Feel**2%
*“smooth fabric is sequined”*
### **What buyers complain about **
**Size-Overall**24%
*“Too short”*
**Material Quality**6%
*“The material is very light”*
**Quality-Overall**5%
*“Bad quality”*
**Value For Money**3%
*“Looks really expensive”*
**Shape/Style**3%
*“unflattering shape”*
**Advertised Vs Actual Product**3%
*“It is not as advertised”*
**Transparency**3%
*“Fabric is SEE THROUGH”*
**Brightness/Shine/Glow**3%
*“Sparkles are NOT as much either”*
**Strap/String Quality**2%
*“Straps are all stetchy”*
**Color**2%
*“received wrong color”*
### **Top return reasons **
**Size-Overall**39%
**Length**12%
**Chest Fit**9%
**Waist Fit**6%
**Material Quality**5%
**Color**4%
**Advertised Vs Actual Product**4%
**Shape/Style**3%
**Shoulder Fit**3%
**Hip Fit**3%
## **Common questions**
- **Is nye dresses for women profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 145 tracked products. 3 of 52 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the nye dresses for women niche?**
- 63 brands and 69 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in nye dresses for women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 23.1% — above our launch gate.
- **When does demand for nye dresses for women peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the nye dresses for women niche?**
- Listings span $8.11–$109.93; the average listing price is $41.82 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.
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