---
title: "Nursing Tops — $469K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nursing-tops"
last_updated: "2026-08-12T00:24:19.597Z"
locale: en
meta:
description: "Niche score 55/100 · $469K/yr market · 3.6M searches/yr · $33.22 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $469K/yr market · 3.6M searches/yr · $33.22 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nursing Tops — $469K/yr Amazon US Niche (2026) - Flapen"
---
# **nursing tops**
**Worth a look**
Shows a sweet-spot price point ($33.22 avg), but weak search conversion (0.4%) keeps it on the watch list.
Market size 58Growth 20Conversion 5Competition 93Returns 23Price range 88Avg price 95Brand share 66Review moat 64Quality gap 76
**Avg price**
**Incredible****$33.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Price range**
**Great****$11.60–$47.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****959.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$469K**
$469K/yr · 3.6M searches
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, nursing tops is a $469K/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nursing tops market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$415K–$498K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#9,078**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**22%**
Top 20: 50%
**Open market**
**29%**
- Sweetyweee20% - Ekouaer16% - Ecavus11% - Smallshow10% - Amazon Essentials9% - Giftifymama6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
150K100KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nursing-tops/trend)
## **Top nursing tops search terms**
- **nursing tops**663K/yr-6.1%0.2% conv. - **breastfeeding shirts**649K/yr-14.7%0.2% conv. - **nursing shirts**438K/yr-14.1%0.3% conv. - **nursing shirts for breastfeeding**349K/yr-21.6%0.3% conv. - **nursing clothes**143K/yr+12.2%0.1% conv. - **nursing shirt**156K/yr-2.1%0.3% conv. - **nursing tops for breastfeeding**216K/yr-31.1%0.2% conv. - **nursing top**152K/yr-6.2%0.2% conv. - **breast feeding shirts women**170K/yr-23.4%0.2% conv. - **breastfeeding tops**161K/yr-38.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nursing-tops/search-terms)
## **Top nursing tops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9K4%$19K6%$28K8%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ecavus 3 Pack Nursing Shirts for Breastfeeding Hidden Zippers Nursing Tops**Ecavus**$37.76**4.2★327 rev](https://www.amazon.com/dp/B0DRB3RZZQ) [2**Ekouaer 3 Pack Women Breastfeeding Shirts Solid Crew Neck Tees Basic Nursing Tops Short Sleeves Blouse for Pregnancy Black+Army Green+Dirty Pink L**Ekouaer**$33.90**4.5★1,162 rev](https://www.amazon.com/dp/B0CC5XHMW6) [3**Ekouaer 3 Packs Maternity Clothes Nursing Tops Breastfeeding Shirts Ruched Waist Nursing Tshirt Flecking Grey+Wine Red+Orange M**Ekouaer**$32.58**4.4★2,530 rev](https://www.amazon.com/dp/B095NWL7Y3) [4**Rnxrbb 3 Pack Womens Nursing Tops for Breastfeeding Summer Short Sleeve T Shirts Postpartum Double Layer Clothes Black&Light Gray&Brown L**Rnxrbb**$32.40**4.3★491 rev](https://www.amazon.com/dp/B0D86MPQQV) [5**3 Pack Womens Nursing Tops Breastfeeding Shirts Short Sleeve Double Layer Maternity Clothes Black/Light Grey/White Stripe M**MIRAZEN**$27.60**4.9★23 rev](https://www.amazon.com/dp/B0GLXR7Y6S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pack Womens Nursing Tops Breastfeeding Shirts Short Sleeve Double Layer Maternity Clothes Black/Light Grey/White Stripe M**MIRAZEN**$27.60**23 rev1mo ago](https://www.amazon.com/dp/B0GLXR7Y6S) [**Sweetyweee 4 Pack Womens Oversized Nursing Breastfeeding Shirts with Hidden Zipper Maternity Short Sleeve Nursing Tees Tops(Cream Khaki Light Brown Black Large)**Sweetyweee**$44.73**43 rev6mo ago](https://www.amazon.com/dp/B0GD7CV26K) [**Sweetyweee 3 Pack Womens Nursing Tank Tops Hidden Zippers Sleeveless Shirts Breastfeeding Crew Neck Loose Maternity Tops(Ginger Yellow Sage Green Cream Small)**Sweetyweee**$35.81**80 rev6mo ago](https://www.amazon.com/dp/B0GCJCZ6BF) [**Oakgarden 4 Pack Womens Nursing Breastfeeding Shirts with Zipper Loose Fit Short Sleeve Maternity Top Nursing Clothes(Cream Light Camel Coffee Black XX-Large)**Oakgarden**$47.91**135 rev7mo ago](https://www.amazon.com/dp/B0G3569B29) [**Weripoah Nursing Shirts for Breastfeeding Zipper Maternity Summer Shirt for Women Motherhood Breast Feeding Friendly Tops(ArmyGreen M)**Weripoah**$23.18**63 rev8mo ago](https://www.amazon.com/dp/B0G18RSZX9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Pack Womens Nursing Tops Breastfeeding Shirts Short Sleeve Double Layer Maternity Clothes Black/Light Grey/White Stripe M**MIRAZEN**$27.60**4.9★**▲ 38%**](https://www.amazon.com/dp/B0GLXR7Y6S) [**Amazon Essentials Womens Maternity Nursing Tops Pregnancy Clothes with Adjustable Straps and Built-in Shelf Bra Pack of 2 Light Grey Heather X-Large**Amazon Essentials**$19.50**4.2★**▲ 36%**](https://www.amazon.com/dp/B08XQY6K4S) [**Sweetyweee 3 Pack Womens Nursing Tank Tops Hidden Zippers Sleeveless Shirts Breastfeeding Crew Neck Loose Maternity Tops(Ginger Yellow Sage Green Cream Small)**Sweetyweee**$35.81**3.9★**▲ 35%**](https://www.amazon.com/dp/B0GCJCZ6BF) [**Sweetyweee 3 Pack Womens Oversize Nursing Breastfeeding Shirts Hidden Zipper Short Sleeve Loose Fit Maternity Tops(Light Brown White Black Medium)**Sweetyweee**$38.36**4.2★**▲ 34%**](https://www.amazon.com/dp/B0F4WX7LVN) [**Smallshow 3 Pcs Maternity Nursing T-Shirt Nursing Tops Army Green-Black-Dim Grey Large**Smallshow**$32.20**4.5★**▲ 31%**](https://www.amazon.com/dp/B08H51C5MK)
**~~View all trending →~~**
## **What buyers say about nursing tops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**22%
*“So comfortable”*
**Size-Overall**14%
*“Fit great”*
**Soft Feel**10%
*“The material is soft”*
**Quality-Overall**8%
*“Good Quality”*
**Ease Of Use**5%
*“Easy to use”*
**Material Quality**4%
*“Great soft material”*
**Value For Money**4%
*“Good price”*
**Zipper Quality**4%
*“Zippers are good quality”*
**Stretchability/Expandability/Elasticity**3%
*“There is a good mix of stretch and structure”*
**Color**3%
*“the color is accurate”*
### **What buyers complain about **
**Size-Overall**26%
*“SO big”*
**Shape/Style**6%
*“not very flattering”*
**Quality-Overall**5%
*“Cheap”*
**Zipper Quality**4%
*“The zippers were hard to pull down on mine”*
**Stretchability/Expandability/Elasticity**3%
*“I am 5 months post partum and breastfeeding, and this shirt has no give/ stretch”*
**Chest Fit**3%
*“Does run slightly small in the chest”*
**Material Quality**2%
*“Nice Shirts / Material could be better”*
**Ease Of Use**2%
*“Its kind of complicated to feed with these on because the opening isnt in a good spot”*
**Durability**2%
*“the strap broke within three wears”*
**Color**2%
*“it barely shows the black”*
### **Top return reasons **
**Size-Overall**54%
**Chest Fit**8%
**Arm Fit**6%
**Length**5%
**Material Quality**5%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Color**2%
**Cushion**1%
## **Common questions**
- **Is nursing tops profitable to sell on Amazon United States?**
- The niche generates $469K/yr across 114 tracked products. 6 of 50 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the nursing tops niche?**
- 23 brands and 29 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in nursing tops?**
- Top complaints mined from reviews: Size-Overall, Shape/Style, Quality-Overall. The return rate is 5.6% — above our launch gate.
- **When does demand for nursing tops peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the nursing tops niche?**
- Listings span $11.60–$47.91; the average listing price is $33.22 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.
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