---
title: "Nursing Nightgown — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nursing-nightgown"
last_updated: "2026-08-06T03:19:13.396Z"
locale: en
meta:
description: "Niche score 47/100 · $76K/yr market · 772K searches/yr · $28.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $76K/yr market · 772K searches/yr · $28.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nursing Nightgown — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **nursing nightgown**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 19Growth 45Conversion 4Competition 96Returns 29Price range 87Avg price 95Brand share 55Review moat 46Quality gap 32
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.07–$79.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,919.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+16.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$76K**
$76K/yr · 772K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nursing nightgown is a $76K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nursing nightgown market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$84K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#4,728**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**72%**
Top 20: 96%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**25%**
- Ekouaer58% - Amazon Essentials4% - PrinStory4% - HOTOUCH3% - Motherhood Maternity3% - Galabloomer2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.
20K15KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nursing-nightgown/trend)
## **Top nursing nightgown search terms**
- **nursing nightgown**194K/yr+12.3%0.2% conv. - **robe for hospital delivery**116K/yr+57.8%0.3% conv. - **lila birthing gown**57K/yr+67.0%0.0% conv. - **maternity robe for hospital**81K/yr-10.1%0.1% conv. - **breastfeeding nightgown**46K/yr+16.4%0.2% conv. - **nursing robe**39K/yr+0.4%0.1% conv. - **hospital robe for women labor delivery**34K/yr-11.5%0.1% conv. - **labor robe**25K/yr+17.2%0.1% conv. - **labor and delivery robe**23K/yr+11.0%0.1% conv. - **maternity nursing sleep shirts & nightgowns**21K/yr+1.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nursing-nightgown/search-terms)
## **Top nursing nightgown products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ekouaer Womens Nursing Robe Maternity Robes Set Labor Nursing Nightgowns for Hospital Postpartum Nightgown Mauve M**Ekouaer**$36.72**4.7★1,035 rev](https://www.amazon.com/dp/B0CQMTY4JY) [2**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**4.7★1,718 rev](https://www.amazon.com/dp/B0DC99ZTY7) [3**Ekouaer Maternity Nursing Gown and Robe Set Nursing 3 In 1 Labor Delivery Nightgowns for Hospital Breastfeeding Gowns Black Medium**Ekouaer**$29.11**4.5★404 rev](https://www.amazon.com/dp/B0CJY33Z9N) [4**HOTOUCH Summer Bathrobes for Women Lightweight Robe Knee Length Postpartum Robe with Attached Belt Light Pink**HOTOUCH**$21.73**4.5★14,678 rev](https://www.amazon.com/dp/B01MQ030R4) [5**Ekouaer Nursing Nightgown Labor and Delivery Gown Hospital Breastfeeding Dress for Women Short Sleeve Maternity Sleepwear Black Large**Ekouaer**$19.27**4.7★514 rev](https://www.amazon.com/dp/B0BL3L3TW5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Soft Modal Nursing Maternity Sleepwear Nightgown Medium Grey Heather Small**Amazon Essentials**$17.55**80 rev10mo ago](https://www.amazon.com/dp/B0DQ4Y99SS) [**Ekouaer Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Sleepwear S-XXL**Ekouaer**$28.37**569 rev12mo ago](https://www.amazon.com/dp/B0FHWWM4SM) [**Motherhood Maternity Womens Nursing Chemise Nightgown Robe and Swaddle 3-Piece Set Sage/Checkmate Sage Large**Motherhood Maternity**$43.73**40 rev1y ago](https://www.amazon.com/dp/B0FHHY2GNN) [**Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Medium**Ekouaer**$13.96**1,036 rev1y ago](https://www.amazon.com/dp/B0DZNT2CF2) [**Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Small**Ekouaer**$14.03**1,036 rev1y ago](https://www.amazon.com/dp/B0DZN8CSQ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ekouaer Maternity Robe 3 in 1 Labor Delivery Nursing Gown Hospital Breastfeeding Dress Bathrobes**Ekouaer**$24.12**4.6★**▲ 30%**](https://www.amazon.com/dp/B082M948Y5) [**Motherhood Maternity Womens Nursing Chemise Nightgown Robe and Swaddle 3-Piece Set Sage/Checkmate Sage Large**Motherhood Maternity**$43.73**4.9★**▲ 26%**](https://www.amazon.com/dp/B0FHHY2GNN) [**Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Medium**Ekouaer**$13.96**4.7★**▲ 26%**](https://www.amazon.com/dp/B0DZNT2CF2) [**Ekouaer 3 in 1 Labor/Delivery/Hospital Gown 2 Pack Maternity Dress Nursing Nightgown Sleepwear for Breastfeeding Black/Celadon Green Small**Ekouaer**$34.89**4.6★**▲ 25%**](https://www.amazon.com/dp/B0D5MGV64R) [**Ekouaer Robes for Women Waffle Knit Bathrobe Soft Lightweight Knee Length Loungewear**Ekouaer**$22.42**4.3★**▲ 23%**](https://www.amazon.com/dp/B0C6TKXX4N)
**~~View all trending →~~**
## **What buyers say about nursing nightgown**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“So Comfortable”*
**Soft Feel**20%
*“Comfy and soft”*
**Size-Overall**11%
*“The pants fit the best”*
**Quality-Overall**6%
*“it looks well made”*
**Material Quality**5%
*“Very comfortable material”*
**Weight Light**3%
*“Nice and lightweight”*
**Warmth**3%
*“keeps you warm”*
**Value For Money**3%
*“Good price”*
**Color**3%
*“Color is accurate”*
**Stretchability/Expandability/Elasticity**2%
*“has a nice amount of stretch too it”*
### **What buyers complain about **
**Size-Overall**16%
*“Bigger than expected”*
**Thickness**4%
*“The material is a bit thicker”*
**Material Quality**4%
*“not a fan material is super see through”*
**Sleeve Fit**4%
*“the sleeves are so long”*
**Color**3%
*“the black color already looks a little faded before washing”*
**Stitch/Finish/Polish**3%
*“seams came apart”*
**Product Condition**2%
*“This garment was used”*
**Durability**2%
*“the belt holder breaks after a few years”*
**Pockets/Compartments**2%
*“however the pockets do not hold up well”*
**Pilling/Linting**2%
*“Color Faded and Lint Everywhere”*
### **Top return reasons **
**Size-Overall**42%
**Length**12%
**Material Quality**7%
**Chest Fit**6%
**Color**4%
**Thin**3%
**Waist Fit**3%
**Sleeve Fit**3%
**Advertised Vs Actual Product**3%
**Width**3%
## **Common questions**
- **Is nursing nightgown profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 125 tracked products. 5 of 34 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nursing nightgown niche?**
- 30 brands and 33 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in nursing nightgown?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 4.7%.
- **When does demand for nursing nightgown peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the nursing nightgown niche?**
- Listings span $8.07–$79.01; the average listing price is $28.08 (sweet spot $15–$100). The average incumbent carries 1,920 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)