---
title: "Nurse Dress — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nurse-dress"
last_updated: "2026-08-10T00:57:10.112Z"
locale: en
meta:
description: "Niche score 47/100 · $21K/yr market · 347K searches/yr · $31.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $21K/yr market · 347K searches/yr · $31.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nurse Dress — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **nurse dress**
**Skip it**
High returns (14.3%) — this niche doesn't clear our bar today.
Market size 5Growth 40Conversion 2Competition 86Returns 0Price range 83Avg price 95Brand share 72Review moat 44Quality gap 89
**Avg price**
**Incredible****$31.86**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$6.91–$62.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,113.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$21K**
$21K/yr · 347K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.3%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, nurse dress is a $21K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nurse dress market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$40K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#7,667**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**62%**
Top 20: 92%
**Top-5 click share**
**29%**
Top 20: 61%
**Open market**
**33%**
- ADAR Medical Uniforms20% - mifengda14% - MediChic14% - KOI7% - Nmoder7% - Yanbuny5%
## **Demand**
Weekly Amazon search volume, last 37 weeks — +12.2% search growth over the last 90 days.
25K15KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nurse-dress/trend)
## **Top nurse dress search terms**
- **scrub dress**31K/yr+30.7%0.0% conv. - **white nurse dress**54K/yr+3.3%0.3% conv. - **scrub dresses for nurses**29K/yr+16.2%0.1% conv. - **nurse dress**66K/yr+24.4%0.1% conv. - **white nurse dress uniform**22K/yr+17.7%0.2% conv. - **white scrub dress**21K/yr+10.3%0.2% conv. - **white nursing dress**14K/yr+28.7%0.1% conv. - **nurse dress uniform**23K/yr-19.1%0.1% conv. - **nurse pinning dress**13K/yr+8.2%0.0% conv. - **nurse dress uniforms women white**5K/yr+155.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nurse-dress/search-terms)
## **Top nurse dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4214%$8416%$1K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**mifengda 3pcs Nurse Costume for Women White Short Sleeve White Lab Coat Doctor Costume Halloween Nurse Dress Outfit (Small)**mifengda**$25.45**4.0★177 rev](https://www.amazon.com/dp/B0D9Q8KDR1) [2**Adar Universal Scrub Dress for Women - Fitted Midriff Dress - 2810 - White - 14**ADAR Medical Uniforms**$62.55**4.3★1,168 rev](https://www.amazon.com/dp/B01DMS8L0W) [3**mifengda 3pcs Nurse Costume for Women White Short Sleeve Lab Coat Doctor Costume Halloween Nurse Dress Outfit for Cosplay Party(XL)**mifengda**$25.91**4.0★177 rev](https://www.amazon.com/dp/B0CVX84WB9) [4**Adar Universal Scrub Dress for Women - Fitted Midriff Dress - 2810 - White - 10**ADAR Medical Uniforms**$61.89**4.3★1,168 rev](https://www.amazon.com/dp/B01DMS8GO8) [5**Yanbuny Halloween Costume for Women with White Short Lab Coat Cap Pantyhose forAdult Cosplay Party (Large)**Yanbuny**$28.10**4.4★19 rev](https://www.amazon.com/dp/B0FLDFQTL5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MediChic Womens Premium Medical Uniform Skirt Set V-Neck Scrub Top & Scrub Skirt Soft Stretch Fabric 4-Way Stretch Lightweight Nursing Scrubs with 6 Pockets**MediChic**$34.58**23 rev6mo ago](https://www.amazon.com/dp/B0GFBSFQ36) [**MediChic Womens Premium Medical Uniform Skirt Set V-Neck Scrub Top & Scrub Skirt Soft Stretch Fabric 4-Way Stretch Lightweight Nursing Scrubs with 6 Pockets**MediChic**$34.50**23 rev6mo ago](https://www.amazon.com/dp/B0GFBKY2PB) [**MediChic Womens Premium Medical Uniform Skirt Set V-Neck Scrub Top & Scrub Skirt Soft Stretch Fabric 4-Way Stretch Lightweight Nursing Scrubs with 6 Pockets**MediChic**$35.27**23 rev6mo ago](https://www.amazon.com/dp/B0GFBKBM29) [**KOI Scrubs Essentials Isabella Womens Water Repellent 3-Pocket Dress White Small**KOI**$39.99**23 rev8mo ago](https://www.amazon.com/dp/B0FX3DSCLP) [**KOI Scrubs Essentials Isabella Womens Water Repellent 3-Pocket Dress White Medium**KOI**$39.74**23 rev8mo ago](https://www.amazon.com/dp/B0FX39TXZ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOI Scrubs Essentials Isabella Womens Water Repellent 3-Pocket Dress White Small**KOI**$39.99**4.5★**▲ 73%**](https://www.amazon.com/dp/B0FX3DSCLP) [**MediChic Womens Scrubs Set Stretch V-Neck Scrubs Skirt Set with 5-Pocket Knitwaist Scrub Skirt Wine 2X**MediChic**$35.33**4.2★**▲ 73%**](https://www.amazon.com/dp/B0DYKC47YK) [**Scrubs for Women Short Sleeve Nurse Working Uniform V Neck Wrap Dress with Pocket Nursing Scrubs Holiday Workwear Dark Blue X-Large**Bwaydeg**$6.91**3.0★**▲ 71%**](https://www.amazon.com/dp/B0F2HGR4PX) [**MediChic Womens Premium Medical Uniform Skirt Set V-Neck Scrub Top & Scrub Skirt Soft Stretch Fabric 4-Way Stretch Lightweight Nursing Scrubs with 6 Pockets**MediChic**$34.50**4.1★**▲ 71%**](https://www.amazon.com/dp/B0GFBKY2PB) [**KOI Scrubs Essentials Isabella Womens Water Repellent 3-Pocket Dress White Medium**KOI**$39.74**4.5★**▲ 68%**](https://www.amazon.com/dp/B0FX39TXZ7)
**~~View all trending →~~**
## **What buyers say about nurse dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Fit great”*
**Quality-Overall**10%
*“your product is well made”*
**Material Quality**7%
*“Excellent material”*
**Comfort-Overall**6%
*“comfortable too”*
**Shape/Style**4%
*“Beautiful dress”*
**Value For Money**4%
*“This coat is a good value”*
**Pockets/Compartments**4%
*“Great amount of pockets”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Design-Overall**3%
*“The structure of the outfit is very good”*
**Stretchability/Expandability/Elasticity**3%
*“Comfy/ stretchy material”*
### **What buyers complain about **
**Size-Overall**32%
*“Not long enough”*
**Transparency**5%
*“See through”*
**Quality-Overall**5%
*“Cheaply made”*
**Chest Fit**4%
*“so the bust was a little big for me”*
**Thickness**3%
*“Its a little thicker than expected”*
**Material Quality**3%
*“Material feel cheap”*
**Stretchability/Expandability/Elasticity**3%
*“has a little amount of stretchiness”*
**Color**2%
*“The color is slightly off white”*
**Comfort-Overall**2%
*“it was not super comfortable”*
**Thin**2%
*“Very thin”*
### **Top return reasons **
**Size-Overall**52%
**Material Quality**7%
**Chest Fit**7%
**Length**6%
**Waist Fit**5%
**Shoulder Fit**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Hip Fit**2%
## **Common questions**
- **Is nurse dress profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 78 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nurse dress niche?**
- 34 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in nurse dress?**
- Top complaints mined from reviews: Size-Overall, Transparency, Quality-Overall. The return rate is 14.3% — above our launch gate.
- **What does it cost to enter the nurse dress niche?**
- Listings span $6.91–$62.55; the average listing price is $31.86 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.
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