---
title: "Number Necklace — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/number-necklace"
last_updated: "2026-08-10T01:12:56.771Z"
locale: en
meta:
description: "Niche score 39/100 · $7K/yr market · 190K searches/yr · $11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $7K/yr market · 190K searches/yr · $11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Number Necklace — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **number necklace**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 23Conversion 4Competition 87Returns 62Price range 37Avg price 43Brand share 45Review moat 47Quality gap 52
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,765.92**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.21**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.86–$19.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 190K searches
According to Flapen's Amazon United States niche tracking, number necklace is a $7K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **number necklace market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$8K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#981**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 67%
**Open market**
**18%**
- MIMITLTY24% - Susook20% - LOXUAKAM20% - AIAINAGI8% - HattiDoris7% - MUERDOU4% - Open — no brand owns it (14 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/number-necklace/trend)
## **Top number necklace search terms**
- **number necklace**56K/yr-2.5%0.1% conv. - **number chain**23K/yr-1.9%0.3% conv. - **number necklace for women**17K/yr+30.3%0.1% conv. - **number pendant**14K/yr+9.5%0.2% conv. - **number necklace for boy athlete**16K/yr-46.1%0.4% conv. - **custom number necklace**8K/yr+3.9%0.1% conv. - **number chains for athletes**6K/yr-10.5%0.0% conv. - **football number necklace**10K/yr+29.2%0.0% conv. - **sports number necklace**6K/yr-12.8%0.2% conv. - **number necklace for boys**4K/yr+74.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/number-necklace/search-terms)
## **Top number necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1454%$2906%$4358%$580101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)**Susook**$9.66**4.5★4,360 rev](https://www.amazon.com/dp/B09VCBL9TW) [2**Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(3)**Susook**$9.61**4.5★4,360 rev](https://www.amazon.com/dp/B09VC9G7VW) [3**AIAINAGI Baseball Number Necklace for Men 00-99 Athletes Jersey Number Necklace Stainless Steel Chain Baseball Charm Pendant Personalized Gift for Men13**AIAINAGI**$9.83**4.6★3,402 rev](https://www.amazon.com/dp/B09VBYGMKQ) [4**MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts**MIMITLTY**$9.88**4.6★2,315 rev](https://www.amazon.com/dp/B09XQW2RMW) [5**LOXUAKAM 18K Gold Plated Number Necklace Dainty Charm 12 Pendant Choker Necklace for Women Personalized Jewelry**LOXUAKAM**$12.69**4.3★714 rev](https://www.amazon.com/dp/B09NFMDSGZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ESPVO Number Necklace for Women Football Soccer Softball Volleyball Baseball Basketball Mom Accessories Gifts Layered Stack Chain Double Pendant 11 Charms Jewelry Stuff Valentines**ESPVO**$13.73**107 rev9mo ago](https://www.amazon.com/dp/B0FVF47K22) [**Aimber 18K Gold Plated Number Necklace for Women Lucky Number Necklace Personalized Jewelry Birthday Gift Number 27 Necklace**Aimber**$9.67**91 rev1y ago](https://www.amazon.com/dp/B0F32PXVDP) [**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace**Willtok**$9.28**1,055 rev2y ago](https://www.amazon.com/dp/B0CXHRHH71) [**LOXUAKAM Lucky Number 14 Necklaces for Lover Silver Plated Pendant Necklace for Women Birthday Jewelry for Gift**LOXUAKAM**$10.87**714 rev2y ago](https://www.amazon.com/dp/B0CWXP9G9T) [**LOXUAKAM Number 14 Necklace for Women Charm Pendant Necklaces Dainty Birth Month Stainless Steel Necklace Personalized Jewelry Birthday Gift for Her**LOXUAKAM**$12.69**714 rev2y ago](https://www.amazon.com/dp/B0CWKTGZDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts**MIMITLTY**$9.83**4.6★**▲ 172%**](https://www.amazon.com/dp/B09XQVGH9R) [**LOXUAKAM Lucky Number 14 Necklaces for Lover Silver Plated Pendant Necklace for Women Birthday Jewelry for Gift**LOXUAKAM**$10.87**4.3★**▲ 168%**](https://www.amazon.com/dp/B0CWXP9G9T) [**MUERDOU Number Necklace for Athletes Number Chain Stainless Steel Jersey Pendant Personalized Sports Jewelry for Men Basketball Baseball Football**MUERDOU**$8.99**4.6★**▲ 166%**](https://www.amazon.com/dp/B0BFFTK75Z) [**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women**PAVOI**$13.75**4.4★**▲ 154%**](https://www.amazon.com/dp/B07QTJ1WWL) [**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace**Willtok**$9.28**4.7★**▲ 140%**](https://www.amazon.com/dp/B0CXHRHH71)
**~~View all trending →~~**
## **What buyers say about number necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality, nice dainty necklace”*
**Chain/Key Quality**9%
*“Adjustable chain”*
**Advertised Vs Actual Product**8%
*“Exactly as pictured”*
**Gifting Purpose**8%
*“Perfect for gifting”*
**Brightness/Shine/Glow**7%
*“Very pretty and sparkly”*
**Value For Money**6%
*“Great value”*
**Color**6%
*“Love the variety of colors that they make”*
**Size-Overall**6%
*“Easy fit”*
**Adjustability/Rotatability/Reclining**3%
*“its amazing that the chain is adjustable”*
**Durability**3%
*“Cute + Durable”*
### **What buyers complain about **
**Size-Overall**24%
*“The cross was so small”*
**Durability**16%
*“Broke after a couple of weeks”*
**Chain/Key Quality**13%
*“Chain is short”*
**Quality-Overall**10%
*“Poorly made”*
**Precious Gemstone**8%
*“a diamond already fell out”*
**Color**6%
*“Hasnt change color or anything”*
**Advertised Vs Actual Product**2%
*“not like the photos”*
**Value For Money**2%
*“Looks more expensive than what I paid”*
**Comfort-Overall**1%
*“But I cant wear in comfortably”*
**Neck Fit**1%
*“It was too small for my wife's neck”*
### **Top return reasons **
**Size-Overall**40%
**Chain/Key Quality**14%
**Quality-Overall**6%
**Color**6%
**Advertised Vs Actual Product**5%
**Durability**4%
**Defective Material/Parts**4%
**Metal Authenticity**4%
**Fastener Quality**3%
**Functionality-Overall**2%
## **Common questions**
- **Is number necklace profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 66 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the number necklace niche?**
- 20 brands and 23 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in number necklace?**
- Top complaints mined from reviews: Size-Overall, Durability, Chain/Key Quality. The return rate is 2.5%.
- **When does demand for number necklace peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the number necklace niche?**
- Listings span $6.86–$19.73; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 1,766 reviews — the moat a new listing must climb.
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