---
title: "North Face — $3.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/north-face"
last_updated: "2026-08-10T01:14:24.366Z"
locale: en
meta:
description: "Niche score 42/100 · $3.0M/yr market · 10.9M searches/yr · $81.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $3.0M/yr market · 10.9M searches/yr · $81.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "North Face — $3.0M/yr Amazon US Niche (2026) - Flapen"
---
# **north face**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 39Conversion 4Competition 60Returns 19Price range 57Avg price 82Brand share 0Review moat 23Quality gap 20
**Market size**
**Incredible****$3.0M**
$3.0M/yr · 10.9M searches
**Avg price**
**Great****$81.44**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$29.00–$154.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,703.65**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, north face is a $3.0M/yr Amazon United States market (10.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **north face market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$4.9M–$6.5M**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#484**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**0%**
- The North Face99% - Patagonia1%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +11.1% search growth over the last 90 days.
500K300KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/north-face/trend)
## **Top north face search terms**
- **north face backpack**3.8M/yr+61.6%0.4% conv. - **the north face**1.5M/yr-35.8%0.0% conv. - **north face**1.6M/yr-26.9%0.0% conv. - **the north face backpack**609K/yr+45.6%0.3% conv. - **northface backpack for school**587K/yr+111.0%0.5% conv. - **patagonia backpack**439K/yr+8.6%0.1% conv. - **northface backpack**410K/yr+59.0%0.5% conv. - **the north face men**283K/yr-7.4%0.0% conv. - **north face borealis backpack**233K/yr+95.8%1.0% conv. - **northface**246K/yr-24.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/north-face/search-terms)
## **Top north face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$120K8%$240K12%$361K16%$481K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size**The North Face**$69.24**4.7★17,720 rev](https://www.amazon.com/dp/B0CN9RF531) [2**The North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment TNF Black/TNF Black-NPF One Size**The North Face**$95.60**4.7★15,202 rev](https://www.amazon.com/dp/B0CN9SD8JF) [3**THENORTHFACE Womens Jester Luxe Everyday Laptop Backpack TNF Black/Burnt Coral Metallic One Size**The North Face**$79.64**4.7★17,720 rev](https://www.amazon.com/dp/B0CDCMMTY4) [4**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Pink Moss One Size**The North Face**$69.65**4.7★17,720 rev](https://www.amazon.com/dp/B0CN9SC61B) [5**The North Face Jester Everyday Laptop Backpack - Commuter Daypack Water Repellent Laptop Sleeve TNF Black-NPF One Size**The North Face**$69.38**4.7★2,200 rev](https://www.amazon.com/dp/B0CN9TGT14)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment Concrete One Size**The North Face**$84.08**2,960 rev1y ago](https://www.amazon.com/dp/B0F1QCGSRN) [**The North Face Womens Borealis Commuter Laptop Backpack - Everyday Travel Bag Laptop Sleeve Reflective Details Blue Eclipse Light Heather/Blue Eclipse One Size**The North Face**$78.94**2,960 rev1y ago](https://www.amazon.com/dp/B0DSQQ225Q) [**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Lali Guran/Rhododendron One Size**The North Face**$64.76**17,720 rev1y ago](https://www.amazon.com/dp/B0DSR3RCJ4) [**The North Face Lichen Daypack - Everyday Commuter Backpack Laptop Sleeve Water Bottle Pockets Center Front Pouch TNF Black/TNF White One Size**The North Face**$69.03**84 rev1y ago](https://www.amazon.com/dp/B0DNN41J7T) [**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size**The North Face**$69.24**17,720 rev2y ago](https://www.amazon.com/dp/B0CN9RF531)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment Concrete One Size**The North Face**$84.08**4.7★**▲ 147%**](https://www.amazon.com/dp/B0F1QCGSRN) [**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Lali Guran/Rhododendron One Size**The North Face**$64.76**4.7★**▲ 145%**](https://www.amazon.com/dp/B0DSR3RCJ4) [**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Ice Blue/TNF Black One Size**The North Face**$71.79**4.7★**▲ 127%**](https://www.amazon.com/dp/B0CN9TSMX7) [**The North Face Lichen Daypack - Everyday Commuter Backpack Laptop Sleeve Water Bottle Pockets Center Front Pouch TNF Black/TNF White One Size**The North Face**$69.03**4.7★**▲ 103%**](https://www.amazon.com/dp/B0DNN41J7T) [**The North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment Gravel/TNF Black-NPF One Size**The North Face**$80.16**4.7★**▲ 96%**](https://www.amazon.com/dp/B0CN9TJB9V)
**~~View all trending →~~**
## **What buyers say about north face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Size-Overall**8%
*“fits well”*
**Storage Capacity**7%
*“Spacious”*
**Pockets/Compartments**7%
*“Plenty of space”*
**Durability**7%
*“The build quality feels durable and well made”*
**Strength**6%
*“Solid Bag”*
**Comfort-Overall**4%
*“Comfortable”*
**Portability**4%
*“its really comfortable to carry”*
**Design-Overall**4%
*“the design is pretty”*
**Value For Money**3%
*“definitely worth every penny”*
### **What buyers complain about **
**Size-Overall**21%
*“Smaller than expected”*
**Value For Money**8%
*“over priced”*
**Strap/String Quality**5%
*“The straps also started to tear”*
**Pockets/Compartments**4%
*“Side pocket ripped first week of owning”*
**Durability**4%
*“For a brand known for durability, this is pretty disappointing, especially considering how new the bag is”*
**Design-Overall**3%
*“Functional yet flawed by design”*
**Storage Capacity**3%
*“Doesn't have much room”*
**Color**3%
*“Light color shows dirt”*
**Advertised Vs Actual Product**3%
*“Description is not accurate at all or Amazon sent me the wrong item”*
**Quality-Overall**3%
*“or buy a comparable product with similar quality for much cheaper”*
### **Top return reasons **
**Size-Overall**60%
**Color**6%
**Pockets/Compartments**4%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Strap/String Quality**4%
**Shape/Style**2%
**Weight Heavy**2%
**Wrong Dimensions**2%
**Zipper Quality**2%
## **Common questions**
- **Is north face profitable to sell on Amazon United States?**
- The niche generates $3.0M/yr across 31 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the north face niche?**
- 2 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in north face?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 6.6% — above our launch gate.
- **When does demand for north face peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the north face niche?**
- Listings span $29.00–$154.11; the average listing price is $81.44 (sweet spot $15–$100). The average incumbent carries 7,704 reviews — the moat a new listing must climb.
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