---
title: "North Carolina Hat — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/north-carolina-hat"
last_updated: "2026-08-10T01:15:44.965Z"
locale: en
meta:
description: "Niche score 48/100 · $37K/yr market · 89K searches/yr · $26.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $37K/yr market · 89K searches/yr · $26.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "North Carolina Hat — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **north carolina hat**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 83Conversion 20Competition 72Returns 31Price range 95Avg price 95Brand share 29Review moat 86Quality gap 18
**Avg price**
**Incredible****$26.27**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.95–$34.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****279.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+78.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$37K**
$37K/yr · 89K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, north carolina hat is a $37K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **north carolina hat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$53K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#5,227**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **70%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**9%**
- Generic29% - The Game26% - Pro Sport Brand16% - Desert Cactus10% - BROTHER TRUCKERS7% - Shenbors4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +78.9% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/north-carolina-hat/trend)
## **Top north carolina hat search terms**
- **unc hat**34K/yr+151.4%1.5% conv. - **north carolina hat**28K/yr+55.9%0.7% conv. - **unc hats for men**10K/yr+124.7%1.5% conv. - **tar heels hat**7K/yr-15.1%0.7% conv. - **north carolina tarheels hat**6K/yr-29.0%0.7% conv. - **carolina hat**3K/yr+42.8%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/north-carolina-hat/search-terms)
## **Top north carolina hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Greenleaf/Natural)**Generic**$34.90**4.9★80 rev](https://www.amazon.com/dp/B0H27MTXG8) [2**The Game NCAA Licensed North Carolina Tar Heels Flat Brim Snapback Hat University of North Carolina Game Day Hat**The Game**$28.69**4.9★15 rev](https://www.amazon.com/dp/B0F8B2RVTF) [3**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)**Generic**$34.84**4.9★80 rev](https://www.amazon.com/dp/B0H27P5QXT) [4**The Game NCAA Licensed North Carolina Tar Heels Flat Brim Snapback Hat University of North Carolina Game Day Hat**The Game**$25.80**4.9★15 rev](https://www.amazon.com/dp/B0F8B1YT4L) [5**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size UNC Logo)**Pro Sport Brand**$24.33**4.6★86 rev](https://www.amazon.com/dp/B0F5SJBGSV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BROTHER TRUCKERS UNC Hat (US Alpha One Size White Golf)**BROTHER TRUCKERS**$24.70**0 rev1mo ago](https://www.amazon.com/dp/B0H4HX9ZM1) [**BROTHER TRUCKERS UNC. Hat (US Alpha One Size Black/Natural)**BROTHER TRUCKERS**$19.87**0 rev1mo ago](https://www.amazon.com/dp/B0H37WQ51M) [**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Greenleaf/Natural)**Generic**$34.90**80 rev2mo ago](https://www.amazon.com/dp/B0H27MTXG8) [**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)**Generic**$34.84**80 rev2mo ago](https://www.amazon.com/dp/B0H27P5QXT) [**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel Duck Camo/Natural)**Generic**$34.94**80 rev2mo ago](https://www.amazon.com/dp/B0H27KG8ZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Trucker Black)**Generic**$34.89**4.9★**▲ 36%**](https://www.amazon.com/dp/B0H27KZCZD) [**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel havest camo/Natural)**Generic**$34.90**4.9★**▲ 36%**](https://www.amazon.com/dp/B0H27N4G6K) [**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Black)**Generic**$34.75**4.9★**▲ 36%**](https://www.amazon.com/dp/B0H27PRFH1) [**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)**Generic**$34.84**4.9★**▲ 36%**](https://www.amazon.com/dp/B0H27P5QXT) [**The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel Duck Camo/Natural)**Generic**$34.94**4.9★**▲ 36%**](https://www.amazon.com/dp/B0H27KG8ZY)
**~~View all trending →~~**
## **What buyers say about north carolina hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Great fit”*
**Quality-Overall**26%
*“Very well made”*
**Comfort-Overall**8%
*“comfortable”*
**Advertised Vs Actual Product**8%
*“Exactly as pictured”*
**Adjustability/Rotatability/Reclining**4%
*“Nice look and adjustable”*
**Durability**3%
*“feels durable”*
**Stitch/Finish/Polish**3%
*“The embroidery is really nice - great quality - no loose threads, and it's tight and even”*
**Weight Light**3%
*“The first thing I noticed is how lightweight”*
**Color**3%
*“It is one of the loveliest shades of blue I have found on UNC fan gear”*
**Shape/Style**3%
*“I like how raised it is - it's just a sharp-looking hat, and it seems like people around here really notice it when I'm out and about”*
### **What buyers complain about **
**Advertised Vs Actual Product**38%
*“ITS SHAPED NOTHING LIKE IT THE PICTURE”*
**Quality-Overall**25%
*“Trash”*
**Product Condition**13%
*“LOOKS OLD AND USED”*
**Size-Overall**4%
*“Maybe just a little bigger than a 47 brand if thats what youre used to”*
**Shape/Style**4%
*“The shape is a little different than what I ideally wear”*
### **Top return reasons **
**Size-Overall**43%
**Color**13%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Quality-Overall**7%
**Shape/Style**5%
**Material Quality**4%
**Wrinkles**3%
**Strength**2%
**Flatness**1%
## **Common questions**
- **Is north carolina hat profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 33 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is +78.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the north carolina hat niche?**
- 10 brands and 19 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in north carolina hat?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Product Condition. The return rate is 4.5%.
- **When does demand for north carolina hat peak?**
- Demand peaks in Jun–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the north carolina hat niche?**
- Listings span $14.95–$34.94; the average listing price is $26.27 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.
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