---
title: "Nike Wallet — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nike-wallet"
last_updated: "2026-08-12T01:12:29.027Z"
locale: en
meta:
description: "Niche score 41/100 · $55K/yr market · 452K searches/yr · $26.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $55K/yr market · 452K searches/yr · $26.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nike Wallet — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **nike wallet**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 6Competition 95Returns 44Price range 64Avg price 95Brand share 36Review moat 25Quality gap 40
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$26.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.93–$139.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,120.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$55K**
$55K/yr · 452K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nike wallet is a $55K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike wallet market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$81K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#971**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **61%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**83%**
Top 20: 97%
**Top-5 click share**
**20%**
Top 20: 48%
**Open market**
**15%**
- Steve Madden49% - Nike25% - Timberland4% - adidas3% - Nautica3% - GIPUSSON2% - Open — no brand owns it (23 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
25K15KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-wallet/trend)
## **Top nike wallet search terms**
- **steve madden wallet**103K/yr-13.4%0.5% conv. - **steve madden wallets for women**103K/yr-16.0%0.2% conv. - **nike wallet**94K/yr-12.5%0.6% conv. - **nike wallets for men**34K/yr-4.0%0.6% conv. - **jordan wallet**14K/yr+1.8%0.1% conv. - **steve madden wristlet**12K/yr-5.7%0.2% conv. - **steve madden wallets**11K/yr-11.4%0.3% conv. - **steve madden cartera**9K/yr-29.6%0.0% conv. - **supreme wallet**7K/yr-1.3%0.3% conv. - **steve madden wristlet wallet**7K/yr-8.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-wallet/search-terms)
## **Top nike wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)**Nike**$26.73**4.4★40 rev](https://www.amazon.com/dp/B0FTP6VXTZ) [2**Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)**Nike**$29.49**4.5★25 rev](https://www.amazon.com/dp/B0FTP9YN6N) [3**Steve Madden Envy Card Case**Steve Madden**$22.28**4.7★29 rev](https://www.amazon.com/dp/B0F3V4MT8J) [4**Nike Icon Air Max 90 Card holder Grey Red One Size**Nike**$29.43**4.4★89 rev](https://www.amazon.com/dp/B0D9P6G9J4) [5**Steve Madden Womens Steve Madden JEM Bifold Card Case Black One Size US**Steve Madden**$26.86**4.6★105 rev](https://www.amazon.com/dp/B0B2VVTVHB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)**Nike**$26.73**40 rev9mo ago](https://www.amazon.com/dp/B0FTP6VXTZ) [**Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)**Nike**$29.49**25 rev9mo ago](https://www.amazon.com/dp/B0FTP9YN6N) [**Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (White One Size)**Nike**$27.67**40 rev9mo ago](https://www.amazon.com/dp/B0FTNXYH3G) [**Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (White/Black OSFM)**Nike**$30.43**25 rev9mo ago](https://www.amazon.com/dp/B0FTP24DRL) [**Steve Madden BHayden Wallet (All Black Quilted One Size)**Steve Madden**$28.73**199 rev1y ago](https://www.amazon.com/dp/B0FGW34TFC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hayvenhurst Wallet for Men - Slim RFID Blocking Metal Wallet with Money Clip Minimalist Front Pocket Credit Card Holder Small Mens Wallet**Hayvenhurst**$26.83**4.4★**▲ 134%**](https://www.amazon.com/dp/B091JH8P34) [**Steve Madden Hayden Wallet One Size Cognac**Steve Madden**$27.52**4.4★**▲ 111%**](https://www.amazon.com/dp/B0B52BKSG9) [**Steve Madden BHayden Wallet (All Black Quilted One Size)**Steve Madden**$28.73**4.4★**▲ 83%**](https://www.amazon.com/dp/B0FGW34TFC) [**Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (White/Black OSFM)**Nike**$30.43**4.5★**▲ 53%**](https://www.amazon.com/dp/B0FTP24DRL) [**Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (White One Size)**Nike**$27.67**4.4★**▲ 51%**](https://www.amazon.com/dp/B0FTNXYH3G)
**~~View all trending →~~**
## **What buyers say about nike wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing Quality”*
**Pockets/Compartments**11%
*“lots of pockets”*
**Value For Money**8%
*“Fair price”*
**Size-Overall**8%
*“Easy fit”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Durability**6%
*“The material feels durable”*
**Storage Capacity**4%
*“Plenty of room”*
**Design-Overall**4%
*“Cool design”*
**Material Quality**4%
*“Soft material”*
**Ease Of Use**3%
*“Easy to carry around”*
### **What buyers complain about **
**Size-Overall**17%
*“Bigger than expected”*
**Thickness**10%
*“Much thicker than I expected”*
**Durability**7%
*“Already falling apart”*
**Quality-Overall**6%
*“Low quality”*
**Ease Of Use**5%
*“Hard to use”*
**Weight Heavy**4%
*“Overall heavier than I was hoping”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Leather Quality**3%
*“Doesnt feel like leather”*
**Pockets/Compartments**2%
*“The pockets are too small in other words the drawers are small in size”*
**Thin**2%
*“Not slim like advertised”*
### **Top return reasons **
**Size-Overall**46%
**Weight Heavy**7%
**Advertised Vs Actual Product**6%
**Pockets/Compartments**4%
**Quality-Overall**4%
**Material Quality**3%
**Shape/Style**3%
**Thin**3%
**Functionality-Overall**3%
**Width**3%
## **Common questions**
- **Is nike wallet profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 102 tracked products. 7 of 21 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the nike wallet niche?**
- 29 brands and 118 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in nike wallet?**
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 3.5%.
- **When does demand for nike wallet peak?**
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the nike wallet niche?**
- Listings span $6.93–$139.95; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 4,120 reviews — the moat a new listing must climb.
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