---
title: "Nike Shorts — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nike-shorts"
last_updated: "2026-08-12T01:15:38.004Z"
locale: en
meta:
description: "Niche score 64/100 · $2.5M/yr market · 6.8M searches/yr · $22.30 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $2.5M/yr market · 6.8M searches/yr · $22.30 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Nike Shorts — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **nike shorts**
**Launch it**
A $2.5M/yr market growing +33.9% this quarter with returns at 3.8% — clears our launch bar.
Market size 95Growth 59Conversion 20Competition 82Returns 40Price range 74Avg price 93Brand share 90Review moat 21Quality gap 45
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 6.8M searches
**Avg price**
**Great****$22.30**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****$6.77–$38.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+33.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****11,452.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, nike shorts is a $2.5M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike shorts market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.2M–$2.8M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#236**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**45%**
Top 20: 92%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**50%**
- Kinglaman11% - JWJ11% - Amazon Essentials9% - BALENNZ8% - HOPLYNN6% - NY Threads6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.9% search growth over the last 90 days.
300K200KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-shorts/trend)
## **Top nike shorts search terms**
- **gym shorts men**1.7M/yr+28.6%1.2% conv. - **mens gym shorts**967K/yr+40.7%1.1% conv. - **running shorts for men**879K/yr+37.9%0.7% conv. - **mens workout shorts**814K/yr+27.1%0.9% conv. - **mens running shorts**714K/yr+50.4%0.5% conv. - **workout shorts men**660K/yr+20.8%1.2% conv. - **running shorts men**172K/yr+39.1%0.7% conv. - **men gym shorts**152K/yr+32.0%0.8% conv. - **men workout shorts**100K/yr+34.9%0.8% conv. - **gym shorts for men**95K/yr+31.2%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-shorts/search-terms)
## **Top nike shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$74K6%$148K9%$221K12%$295K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large**Kinglaman**$35.40**4.5★1,798 rev](https://www.amazon.com/dp/B0DK9KTSKT) [2**BALENNZ Athletic Shorts for Men with Pockets and Elastic Waistband Quick Dry Activewear**BALENNZ**$22.72**4.6★32,754 rev](https://www.amazon.com/dp/B08JGBB9N1) [3**HOPLYNN 5 Pack Mens 2 in 1 Running Shorts with Liner Quick Dry Workout Training Gym Athletic Sport Shorts with Pockets 2 Black 2 Gray 1 Blue Large**HOPLYNN**$38.36**4.5★720 rev](https://www.amazon.com/dp/B0F2YBKCF7) [4**JWJ 3 Pack Mens 2 in 1 Running Shorts Quick Dry Gym Athletic Workout Shorts with Compression Liner Black Light Navy L**JWJ**$36.54**4.3★6,435 rev](https://www.amazon.com/dp/B0DH89K684) [5**NY Threads Mens Athletic Shorts Quick Dry Loose-Fit Lightweight Running Workout Gym Shorts with Pockets Large Black**NY Threads**$6.77**4.5★5,599 rev](https://www.amazon.com/dp/B0BWNHZCCR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Balanoon Mens 7 Athletic Gym Shorts with Zipper Pockets Quick Dry Black**Balanoon**$19.28**125 rev4mo ago](https://www.amazon.com/dp/B0GGHF7FJT) [**UUMIAER Mens Athletic Gym Shorts 7 Utra-Light Quick Dry Running Workout Basketball Shorts with Zipper Pockets Sports Tennis Black**UUMIAER**$10.11**305 rev6mo ago](https://www.amazon.com/dp/B0GFS7H7GY) [**Barjneel 4 Pack Gym Mens Shorts - Basketball Athletic Shorts with Pockets Fitness Clothing Black Workout Quick Dry Shorts**Barjneel**$15.61**628 rev8mo ago](https://www.amazon.com/dp/B0FZ9GFBMQ) [**HOPLYNN 5 Pack Mens 2 in 1 Running Shorts with Liner Quick Dry Workout Training Gym Athletic Sport Shorts with Pockets 2 Black 2 Gray 1 Blue Large**HOPLYNN**$38.36**720 rev1y ago](https://www.amazon.com/dp/B0F2YBKCF7) [**JWJ 3 Pack Mens Athletic Gym Workout Shorts Lightweight Quick Dry 9 inch Inseam Running Shorts for Men Activewear Basketball Short with Zipper Pockets Black Dark Grey Army L**JWJ**$23.06**792 rev1y ago](https://www.amazon.com/dp/B0DPKDBZWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Balanoon Mens 7 Athletic Gym Shorts with Zipper Pockets Quick Dry Black**Balanoon**$19.28**4.6★**▲ 46%**](https://www.amazon.com/dp/B0GGHF7FJT) [**Amazon Essentials Mens Athletic Basketball Gym Shorts Breathable Moisture Wicking Performance Tech Loose-Fit Training Shorts with Elastic Waist Pack of 2 Black/Olive XX-Large**Amazon Essentials**$13.25**4.6★**▲ 41%**](https://www.amazon.com/dp/B08JLCM6V8) [**UUMIAER Mens Athletic Gym Shorts 7 Utra-Light Quick Dry Running Workout Basketball Shorts with Zipper Pockets Sports Tennis Black**UUMIAER**$10.11**4.6★**▲ 37%**](https://www.amazon.com/dp/B0GFS7H7GY) [**CANGHPGIN 2 Pack Mens Running Athletic Shorts 7 Quick Dry Sports Gym Shorts with Pockets Lightweight Exercise Workout Shorts Men Black/Dark Grey**CANGHPGIN**$27.91**4.4★**▲ 33%**](https://www.amazon.com/dp/B09W9J74JC) [**Surenow Mens 2 in 1 Running Shorts Quick Dry Athletic Shorts with Liner Workout Shorts with Zip Pockets and Towel Loop Light Grey**Surenow**$15.51**4.3★**▲ 30%**](https://www.amazon.com/dp/B08XM7421N)
**~~View all trending →~~**
## **What buyers say about nike shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Excellent fit”*
**Comfort-Overall**18%
*“It's comfortable”*
**Value For Money**13%
*“Amazing value”*
**Quality-Overall**12%
*“Good quality pants”*
**Exercise/Sports Suitability**4%
*“Great value for workout shorts”*
**Pockets/Compartments**4%
*“love the pockets”*
**Material Quality**3%
*“Nice and soft material”*
**Weight Light**2%
*“Very light and breathable”*
**Advertised Vs Actual Product**2%
*“they are exact as pictured”*
**Soft Feel**2%
*“Material is soft”*
### **What buyers complain about **
**Size-Overall**20%
*“Too short”*
**Quality-Overall**9%
*“Not as great as quality as I imagined”*
**Thickness**6%
*“It is way too thick and bulky”*
**Material Quality**5%
*“Cheap material”*
**Pockets/Compartments**4%
*“The pockets are a little annoying”*
**Length**3%
*“Not my length”*
**Thin**2%
*“the fabric was significantly thinner”*
**Durability**2%
*“not sure of their durability”*
**Stitch/Finish/Polish**2%
*“not sewn correctly”*
**Waist Fit**2%
*“Too tight in waist”*
### **Top return reasons **
**Size-Overall**47%
**Waist Fit**10%
**Length**9%
**Material Quality**9%
**Inseam Fit**5%
**Thin**4%
**Thigh Fit**4%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Hip Fit**1%
## **Common questions**
- **Is nike shorts profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 49 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Launch it (64/100).
- **How competitive is the nike shorts niche?**
- 29 brands and 52 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in nike shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.8%.
- **When does demand for nike shorts peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the nike shorts niche?**
- Listings span $6.77–$38.36; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 11,452 reviews — the moat a new listing must climb.
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