---
title: "Nike Sb — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nike-sb"
last_updated: "2026-08-09T22:43:18.699Z"
locale: en
meta:
description: "Niche score 40/100 · $70K/yr market · 911K searches/yr · $70.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $70K/yr market · 911K searches/yr · $70.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nike Sb — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **nike sb**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 18Growth 35Conversion 1Competition 96Returns 16Price range 64Avg price 86Brand share 22Review moat 38Quality gap 43
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Great****$70.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$23.92–$143.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,702.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$70K**
$70K/yr · 911K searches
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nike sb is a $70K/yr Amazon United States market (911K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike sb market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$88K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,017**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **67%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**383**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**7%**
- Nike56% - Vans26% - BENPAO4% - Etnies2% - New Balance2% - adidas2% - Open — no brand owns it (10 brands, 7%)
## **Top nike sb search terms**
- **nike sb**335K/yr+6.5%0.1% conv. - **nike sb shoes men**224K/yr-2.2%0.1% conv. - **nike skate shoes men**67K/yr+7.0%0.1% conv. - **nike janoski shoes men**40K/yr+32.3%0.1% conv. - **nike mens skateboarding shoes**21K/yr+5.6%0.1% conv. - **nike janoski**25K/yr+6.0%0.1% conv. - **nike skate shoes**26K/yr+7.6%0.1% conv. - **nike sb chron 2**19K/yr+55.6%0.2% conv. - **nike sb shoes**26K/yr-0.4%0.1% conv. - **nike canvas shoes for men**18K/yr+15.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-sb/search-terms)
## **Top nike sb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear**Vans**$63.83**4.6★851 rev](https://www.amazon.com/dp/B0FL82Y62L) [2**Nike Sb Chron 2 CNVS Mens Style : Dm3494-001 Black/White-Black**Nike**$84.92**4.6★356 rev](https://www.amazon.com/dp/B09BJ7C57T) [3**Nike Unisex Adults SB Alleyoop Track Shoe Black Blanco 10 UK**Nike**$71.75**4.0★24 rev](https://www.amazon.com/dp/B07NVT8KZM) [4**Nike Mens Court Vision Low Shoes Sail/Light Smoke Grey-Light Orewood Brown-White 10.5**Nike**$68.52**4.7★1,587 rev](https://www.amazon.com/dp/B0DSJZG54F) [5**Nike Sb Chron 2 CNVS Mens Style : Dm3494-001**Nike**$93.46**4.6★356 rev](https://www.amazon.com/dp/B09BHSRSYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear**Vans**$63.83**851 rev11mo ago](https://www.amazon.com/dp/B0FL82Y62L) [**Vans Mens Atwood Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Everyday Wear**Vans**$59.38**17,210 rev11mo ago](https://www.amazon.com/dp/B0FC2QXBHK) [**Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear**Vans**$64.45**851 rev11mo ago](https://www.amazon.com/dp/B0FL86DBLD) [**Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion**Vans**$67.65**3,887 rev1y ago](https://www.amazon.com/dp/B0DPXTKGDG) [**Nike SB Heritage Vulc Mens Shoes - CD5010 (Black/White-Black Numeric_9)**Nike**$66.18**66 rev1y ago](https://www.amazon.com/dp/B097J4K2HT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vans Mens Atwood Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Everyday Wear**Vans**$59.38**4.6★**▲ 53%**](https://www.amazon.com/dp/B0FC2QXBHK) [**Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear**Vans**$64.45**4.6★**▲ 52%**](https://www.amazon.com/dp/B0FL86DBLD) [**Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 11.5**Nike**$88.10**4.5★**▲ 51%**](https://www.amazon.com/dp/B0F2GY63WX) [**Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion**Vans**$56.40**4.6★**▲ 50%**](https://www.amazon.com/dp/B0D7QCMNX9) [**Nike SB Chron 2 Canvas (DM3494-002 Black/Black) Size 11**Nike**$105.36**4.6★**▲ 49%**](https://www.amazon.com/dp/B09BHRPCT5)
**~~View all trending →~~**
## **What buyers say about nike sb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**24%
*“Very comfortable”*
**Size-Overall**19%
*“Fits well”*
**Quality-Overall**13%
*“Seems like a decent shoe”*
**Value For Money**9%
*“Great shoes at a great price”*
**Advertised Vs Actual Product**3%
*“Exactly as shown”*
**Durability**3%
*“They are durable”*
**Color**2%
*“Good color, very soft, perfect width, durability, the”*
**Weight Light**2%
*“Super lightweight”*
**Shape/Style**2%
*“Timeless style”*
**Feet Fit**2%
*“The wide toe box makes them super comfortable and they also came with extra insoles and laces, which was a cool surprise”*
### **What buyers complain about **
**Size-Overall**13%
*“a little too small”*
**Quality-Overall**12%
*“Seems cheaply made”*
**Durability**10%
*“NOT durable”*
**Feet Fit**7%
*“fit too close to my big toe”*
**Comfort-Overall**5%
*“Very uncomfortable”*
**Pain Relief-Overall**2%
*“If you run they will cause a lot of pain being so flat”*
**Stitch/Finish/Polish**2%
*“stitching is bad”*
**Width**2%
*“They aren't wide enough In my opinion”*
**Memory Foam**2%
*“I see you didn't have any black foam handy”*
**Material Quality**2%
*“Material is simple, very light, my son wont like it, return it immediately”*
### **Top return reasons **
**Feet Fit**28%
**Size-Overall**26%
**Length**13%
**Width**13%
**Color**4%
**Comfort-Overall**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Material Quality**2%
**Product Condition**1%
## **Common questions**
- **Is nike sb profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 144 tracked products. 13 of 31 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the nike sb niche?**
- 16 brands and 383 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in nike sb?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.6% — above our launch gate.
- **What does it cost to enter the nike sb niche?**
- Listings span $23.92–$143.46; the average listing price is $70.04 (sweet spot $15–$100). The average incumbent carries 2,703 reviews — the moat a new listing must climb.
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