---
title: "Search terms — nike puffer jacket men - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nike-puffer-jacket-men/search-terms"
last_updated: "2026-08-10T21:12:10.138Z"
locale: en
meta:
  description: "Niche score 33/100 · $28K/yr market · 307K searches/yr · $91.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · $28K/yr market · 307K searches/yr · $91.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — nike puffer jacket men - Flapen"
---

# **nike puffer jacket men**

**Skip it**

Soft demand (-78.0% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 1Competition 90Returns 44Price range 38Avg price 78Brand share 16Review moat 48Quality gap 45

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****$91.64**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,656.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$25.20–$220.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$28K**

$28K/yr · 307K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-78.0%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms