---
title: "Nike Puffer Jacket Men — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nike-puffer-jacket-men"
last_updated: "2026-08-10T10:11:47.176Z"
locale: en
meta:
description: "Niche score 33/100 · $28K/yr market · 307K searches/yr · $91.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $28K/yr market · 307K searches/yr · $91.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nike Puffer Jacket Men — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **nike puffer jacket men**
**Skip it**
Soft demand (-78.0% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 1Competition 90Returns 44Price range 38Avg price 78Brand share 16Review moat 48Quality gap 45
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$91.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,656.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$25.20–$220.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$28K**
$28K/yr · 307K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-78.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nike puffer jacket men is a $28K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike puffer jacket men market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$46K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,454**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **56%**
- **Out of stock**
- **27.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**232**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**5%**
- Nike73% - The North Face9% - Reebok5% - OTU4% - TBMPOY2% - Tommy Hilfiger2% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -78.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 25.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-puffer-jacket-men/trend)
## **Top nike puffer jacket men search terms**
- **nike puffer jacket men**48K/yr-81.5%0.1% conv. - **nike coat**45K/yr-75.8%0.1% conv. - **abrigo nike para hombre**11K/yr-37.8%0.1% conv. - **nike puffer jacket**55K/yr-84.9%0.0% conv. - **nike puffer**21K/yr-74.2%0.2% conv. - **nike coats for men**35K/yr-81.3%0.0% conv. - **nike winter jacket men**23K/yr-77.3%0.1% conv. - **nike winter jacket**13K/yr-77.4%0.0% conv. - **nike winter coat**13K/yr-82.8%0.3% conv. - **nike coats**8K/yr-74.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-puffer-jacket-men/search-terms)
## **Top nike puffer jacket men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8436%$2K9%$3K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Mens Therma-FIT Club Puffer Jacket 650 Black/White Large**Nike**$162.91**5.0★6 rev](https://www.amazon.com/dp/B0DYKX2HZ2) [2**Nike Unisex Beanie Cuffed (Black)**Nike**$25.20**4.6★5,094 rev](https://www.amazon.com/dp/B08S22J84V) [3**Nike Mens Full Zip Relentless Jacket (US Alpha Medium Regular Regular Black)**Nike**$57.70**4.5★136 rev](https://www.amazon.com/dp/B0FB9Q71WZ) [4**Nike Pro Hyperwarm Hydropull Hood OSFM(Anthracite/White)**Nike**$27.54**4.7★8,426 rev](https://www.amazon.com/dp/B0959JT4PV) [5**Nike Mens Sportswear Club Fleece Full Zip Hoodie Fleece Zip-Up Hoodie Men Black/Black/White XL**Nike**$54.52**4.7★5,271 rev](https://www.amazon.com/dp/B07KD81J2L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nike Jordan Brooklyn Mens Therma-FIT Puffer Jacket (Black/White) Size XX-Large**Nike**$169.77**2 rev6mo ago](https://www.amazon.com/dp/B0GCX7CV3D) [**Nike Mens Therma-FIT Club Puffer Jacket 650 Black/White Large**Nike**$162.91**6 rev12mo ago](https://www.amazon.com/dp/B0DYKX2HZ2) [**Nike Mens Therma-FIT Club Puffer Jacket 650 Mosswood Brown/White Medium**Nike**$192.44**6 rev12mo ago](https://www.amazon.com/dp/B0DYL97FRY) [**Nike Mens Therma-FIT Club Puffer Jacket 650 Iron Grey/White X-Large**Nike**$149.74**6 rev12mo ago](https://www.amazon.com/dp/B0FJHQSCNH) [**Nike Mens Therma-FIT Club Puffer Jacket 650 Iron Grey/White Large**Nike**$162.08**6 rev12mo ago](https://www.amazon.com/dp/B0FJHDKPHN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Mens Unlimited Repel Hooded Versatile Jacket Black/Black/Black**Nike**$81.66**4.1★**▲ 392%**](https://www.amazon.com/dp/B0C9R43WRT) [**Nike Mens Therma-FIT Club Puffer Jacket 650 Mosswood Brown/White Medium**Nike**$192.44**5.0★**▲ 381%**](https://www.amazon.com/dp/B0DYL97FRY) [**Nike Mens Therma-FIT Club Puffer Jacket 650 Iron Grey/White X-Large**Nike**$149.74**5.0★**▲ 378%**](https://www.amazon.com/dp/B0FJHQSCNH) [**OTU Mens Lightweight Waterproof Hooded Rain Jacket Outdoor Raincoat Shell Jacket for Hiking Travel Black S**OTU**$32.34**4.5★**▲ 332%**](https://www.amazon.com/dp/B08F9Z9LH4) [**Nike Mens Therma-FIT Club Puffer Jacket 650 Iron Grey/White Large**Nike**$162.08**5.0★**▲ 263%**](https://www.amazon.com/dp/B0FJHDKPHN)
**~~View all trending →~~**
## **What buyers say about nike puffer jacket men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fits true to size”*
**Quality-Overall**19%
*“The quality is well made”*
**Warmth**11%
*“keeps you warm”*
**Comfort-Overall**6%
*“Very Comfy”*
**Weight Light**6%
*“I like that its lightweight”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Value For Money**3%
*“Worth the price”*
**Material Quality**3%
*“Great comfort the material is nice great value”*
**Breathability**3%
*“It is very comfortable and breathable”*
**Color**3%
*“Great color”*
### **What buyers complain about **
**Size-Overall**29%
*“The fit was not ideal”*
**Quality-Overall**11%
*“Cheaply made”*
**Value For Money**6%
*“yeah its kinda expensive”*
**Advertised Vs Actual Product**4%
*“Misleading photos, not what will come to your house”*
**Thickness**3%
*“box was damaged the quality was bad mask was too thick”*
**Durability**2%
*“The Nike symbol fell off easily”*
**Stitch/Finish/Polish**2%
*“Its ripping at the seams everywhere”*
**Hard Feel**2%
*“It is tough”*
**Thin**2%
*“The coat was very thin”*
**Arm Fit**2%
*“arm length pretty short and body long”*
### **Top return reasons **
**Size-Overall**59%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Sleeve Fit**3%
**Thin**3%
**Chest Fit**2%
**Value For Money**2%
**Waist Fit**2%
**Length**2%
**Color**1%
## **Common questions**
- **Is nike puffer jacket men profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 68 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -78.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the nike puffer jacket men niche?**
- 12 brands and 232 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in nike puffer jacket men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.5%.
- **When does demand for nike puffer jacket men peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 25.2× the quietest.
- **What does it cost to enter the nike puffer jacket men niche?**
- Listings span $25.20–$220.80; the average listing price is $91.64 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.
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