---
title: "Nike Mens Underwear — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nike-mens-underwear"
last_updated: "2026-08-10T10:21:13.387Z"
locale: en
meta:
description: "Niche score 48/100 · $143K/yr market · 322K searches/yr · $34.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $143K/yr market · 322K searches/yr · $34.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nike Mens Underwear — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **nike mens underwear**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 31Growth 33Conversion 16Competition 95Returns 78Price range 86Avg price 95Brand share 21Review moat 23Quality gap 25
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$34.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.20–$108.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$143K**
$143K/yr · 322K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,787.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nike mens underwear is a $143K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike mens underwear market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$140K–$175K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **71%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**168**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 46%
**Open market**
**5%**
- Nike46% - BAMBOO COOL23% - Under Armour10% - PSD9% - New Balance3% - Champion3% - Open — no brand owns it (10 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +6.5% search growth over the last 90 days.
13K8KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-mens-underwear/trend)
## **Top nike mens underwear search terms**
- **nike underwear**90K/yr+13.2%0.8% conv. - **nike pro underwear mens**26K/yr+8.7%1.1% conv. - **boxer nike**22K/yr+2.0%0.3% conv. - **nike dri fit underwear men**20K/yr+9.6%1.7% conv. - **nike mens underwear dri fit**14K/yr+7.3%1.9% conv. - **nike dri fit boxer briefs for men**9K/yr+50.7%1.2% conv. - **boxers nike**11K/yr+8.8%0.5% conv. - **mens nike underwear dri fit**11K/yr+16.1%1.9% conv. - **nike pro underwear**9K/yr+32.9%0.7% conv. - **nike pro mens underwear**10K/yr-1.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-mens-underwear/search-terms)
## **Top nike mens underwear products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Mens All Day Micro Stretch Boxer Brief 3pk Underwear**Nike**$37.08**4.8★374 rev](https://www.amazon.com/dp/B0F84FFH2Q) [2**BAMBOO COOL Mens Underwear Breathable Boxer Briefs with Fly Moisture-Wicking Lightweight Underwear**BAMBOO COOL**$45.73**4.7★4,351 rev](https://www.amazon.com/dp/B0CGLWJH26) [3**Nike Mens All Day Micro Stretch Boxer Brief 3pk Underwear**Nike**$34.37**4.8★374 rev](https://www.amazon.com/dp/B0F84KDLNR) [4**3-Pack Dri-Fit Boxer Briefs**Nike**$20.05**4.6★1,143 rev](https://www.amazon.com/dp/B09X38X9CB) [5**BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack**BAMBOO COOL**$50.24**4.6★9,363 rev](https://www.amazon.com/dp/B0B3LWGP36)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nike Mens All Day Micro Stretch Boxer Brief 3pk Underwear**Nike**$37.08**374 rev1y ago](https://www.amazon.com/dp/B0F84FFH2Q) [**Nike Mens All Day Micro Stretch Boxer Brief 3pk Underwear**Nike**$34.37**374 rev1y ago](https://www.amazon.com/dp/B0F84KDLNR) [**Nike Mens All Day Cotton Stretch with Fly Boxer Brief 3 Pack Underwear**Nike**$33.77**234 rev1y ago](https://www.amazon.com/dp/B0F84SNJH6) [**Nike Mens All Day Micro Stretch Long Leg Boxer Brief 3pk Underwear**Nike**$33.80**112 rev1y ago](https://www.amazon.com/dp/B0F84G6232) [**Nike Mens All Day Micro Stretch Long Leg Boxer Brief 3pk Underwear**Nike**$33.01**112 rev1y ago](https://www.amazon.com/dp/B0F84KMQHF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Under Armour Mens Performance Tech Long-Leg Boxerjock Brief Underwear 9 Inseam 3-Pack Black Solid Large**Under Armour**$29.30**4.7★**▲ 81%**](https://www.amazon.com/dp/B0C2FQSL7K) [**BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack**BAMBOO COOL**$50.96**4.6★**▲ 80%**](https://www.amazon.com/dp/B0CNJT7T35) [**Under Armour Mens Performance Tech Boxerjock Brief Underwear 6 Inseam Ultra-Soft 3-Pack Black Solid Medium**Under Armour**$32.29**4.6★**▲ 79%**](https://www.amazon.com/dp/B0C2DKLM5G) [**BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack**BAMBOO COOL**$52.75**4.6★**▲ 79%**](https://www.amazon.com/dp/B0BVM6M74N) [**PSD Underwear Mens Flamingo Jungle Boxer Brief 3 Pack Multi M**PSD**$61.58**4.7★**▲ 77%**](https://www.amazon.com/dp/B09QW3637F)
**~~View all trending →~~**
## **What buyers say about nike mens underwear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**29%
*“Excellent Comfortable”*
**Size-Overall**17%
*“Fit as expected”*
**Quality-Overall**12%
*“Amazing quality”*
**Soft Feel**6%
*“Incredibly soft as advertised”*
**Breathability**5%
*“Awesome breathability”*
**Value For Money**4%
*“They are affordable”*
**Material Quality**4%
*“durable material”*
**Durability**2%
*“durable a year in”*
**Stretchability/Expandability/Elasticity**2%
*“Stretch and soft”*
**Advertised Vs Actual Product**2%
*“As expected”*
### **What buyers complain about **
**Size-Overall**17%
*“Way too tight”*
**Quality-Overall**8%
*“Cheaply made”*
**Durability**7%
*“Not very durable”*
**Value For Money**5%
*“Waste of money”*
**Material Quality**5%
*“Material Changed”*
**Comfort-Overall**4%
*“Wearing these has been an uncomfortable experience”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Stitch/Finish/Polish**3%
*“Ripped seam 1st time wearing them”*
**Stretchability/Expandability/Elasticity**3%
*“For me, the stretch was non-existent”*
**Waist Fit**2%
*“They have wider waist bands”*
### **Top return reasons **
**Size-Overall**55%
**Waist Fit**11%
**Material Quality**8%
**Length**6%
**Thigh Fit**4%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Color**1%
**Comfort-Overall**1%
**Thin**1%
## **Common questions**
- **Is nike mens underwear profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 126 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the nike mens underwear niche?**
- 16 brands and 168 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in nike mens underwear?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.
- **What does it cost to enter the nike mens underwear niche?**
- Listings span $13.20–$108.57; the average listing price is $34.94 (sweet spot $15–$100). The average incumbent carries 7,787 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)