---
title: "Nike Hoodie — $464K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nike-hoodie"
last_updated: "2026-08-10T10:11:43.392Z"
locale: en
meta:
description: "Niche score 45/100 · $464K/yr market · 3.8M searches/yr · $37.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $464K/yr market · 3.8M searches/yr · $37.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nike Hoodie — $464K/yr Amazon US Niche (2026) - Flapen"
---
# **nike hoodie**
**Skip it**
Soft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Market size 58Growth 3Conversion 4Competition 97Returns 29Price range 63Avg price 95Brand share 58Review moat 24Quality gap 33
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$37.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.20–$140.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$464K**
$464K/yr · 3.8M searches
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,763.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-44.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, nike hoodie is a $464K/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike hoodie market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$558K–$745K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#481**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**65 **▲rising
**Sellers**
**607**
**Top-5 brand share**
**70%**
Top 20: 87%
**Top-5 click share**
**11%**
Top 20: 27%
**Open market**
**37%**
- Nike35% - adidas12% - Amazon Essentials7% - Under Armour5% - MAGCOMSEN3% - Hanes2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.
350K250KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-hoodie/trend)
## **Top nike hoodie search terms**
- **nike sweatshirt**665K/yr-56.3%0.2% conv. - **nike jacket**334K/yr-31.5%0.1% conv. - **adidas hoodie**274K/yr-43.5%0.2% conv. - **adidas hoodie men**303K/yr-59.4%0.2% conv. - **nike jackets for men**233K/yr-47.6%0.2% conv. - **sudaderas para hombre de trabajo**107K/yr+4.5%0.2% conv. - **nike sweater**205K/yr-44.3%0.3% conv. - **sudadera adidas para hombre**109K/yr-21.2%0.1% conv. - **under armour hoodie**211K/yr-52.8%0.2% conv. - **lightweight hoodies for men**47K/yr+86.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-hoodie/search-terms)
## **Top nike hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$5K2%$9K3%$14K4%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Mens Club Pullover Fleece Hoodie Dark Grey Heather/Light Smoke Grey/White Large**Nike**$57.18**4.7★275 rev](https://www.amazon.com/dp/B0DPGMNTWR) [2**Nike Mens Club Fleece Crew Sweatshirt Black/White Medium**Nike**$50.98**4.8★408 rev](https://www.amazon.com/dp/B0DPGLMQGZ) [3**Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather X-Large**Amazon Essentials**$14.58**4.5★3,071 rev](https://www.amazon.com/dp/B07YF5CR2X) [4**Nike Mens Club Fleece Crew Sweatshirt Parachute Beige/White Large**Nike**$43.70**4.8★408 rev](https://www.amazon.com/dp/B0F1BRZQX3) [5**adidas Mens Essentials Fleece Hoodie Black/White Large**adidas**$33.85**4.7★4,307 rev](https://www.amazon.com/dp/B08MJC9MWD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy**PINSPARK**$14.83**797 rev1mo ago](https://www.amazon.com/dp/B0FDKN75T5) [**adidas Mens Essentials 3-Stripes Fleece Hoodie Medium Grey Heather/Black Large**adidas**$33.06**40 rev1mo ago](https://www.amazon.com/dp/B0CZTZZLDP) [**adidas Mens Essentials Feel Cozy Fleece Sportswear Hoodie Black/White Large**adidas**$34.05**163 rev1mo ago](https://www.amazon.com/dp/B0D22LHKC7) [**Nike Mens Fleece Pullover Hoodie Sweatshirt (US Alpha Medium Regular Regular Black)**Nike**$50.08**527 rev9mo ago](https://www.amazon.com/dp/B0FSNK9TVT) [**HovSiyla 5 Pack Mens Fishing Shirts Long Sleeve UPF Sun Protection Hoodie Lightweight Hiking Running Swimming Athletic Shirt Black Grey White Navy Red Medium**HovSiyla**$30.87**258 rev1y ago](https://www.amazon.com/dp/B0FC2GSR6D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Mens Club Fleece Crew Sweatshirt Parachute Beige/White Large**Nike**$43.70**4.8★**▲ 152%**](https://www.amazon.com/dp/B0F1BRZQX3) [**Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather Medium**Amazon Essentials**$14.57**4.5★**▲ 146%**](https://www.amazon.com/dp/B07YF4CVN2) [**HovSiyla 5 Pack Mens Fishing Shirts Long Sleeve UPF Sun Protection Hoodie Lightweight Hiking Running Swimming Athletic Shirt Black Grey White Navy Red Medium**HovSiyla**$30.87**4.5★**▲ 129%**](https://www.amazon.com/dp/B0FC2GSR6D) [**adidas Mens Essentials 3-Stripes Fleece Hoodie Medium Grey Heather/Black Large**adidas**$33.06**4.4★**▲ 127%**](https://www.amazon.com/dp/B0CZTZZLDP) [**MAGCOMSEN Mens Long Sleeve Hoodie for Men Sun Shirts UV Protection with Hooded Quick Dry Fishing Athletic Workout Shirts Black**MAGCOMSEN**$12.53**4.6★**▲ 124%**](https://www.amazon.com/dp/B07WRRD2KV)
**~~View all trending →~~**
## **What buyers say about nike hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“not too tight”*
**Quality-Overall**15%
*“High quality and fantastic shirt”*
**Comfort-Overall**12%
*“Really comfortable”*
**Value For Money**7%
*“Amazing Value”*
**Warmth**5%
*“this gave the warmth I wanted”*
**Weight Light**4%
*“Lightweight comfort”*
**Material Quality**4%
*“Nice and soft material”*
**Color**3%
*“Color is good”*
**Soft Feel**3%
*“Soft inside”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**25%
*“Fits small”*
**Quality-Overall**9%
*“Cheaply made”*
**Material Quality**5%
*“The quality of material is substandard”*
**Thickness**4%
*“Not as thick as I wanted”*
**Pockets/Compartments**4%
*“The pockets are tiny”*
**Thin**3%
*“Super thin”*
**Smell**1%
*“Came smelling like dirty dog”*
**Zipper Quality**1%
*“Zipper broke less than 2 weeks”*
**Stitch/Finish/Polish**1%
*“Very poor stitching quality”*
**Value For Money**1%
*“I thought it was a little expensive”*
### **Top return reasons **
**Size-Overall**58%
**Material Quality**5%
**Chest Fit**4%
**Sleeve Fit**4%
**Length**3%
**Color**3%
**Thin**3%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Shoulder Fit**2%
## **Common questions**
- **Is nike hoodie profitable to sell on Amazon United States?**
- The niche generates $464K/yr across 299 tracked products. 29 of 65 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the nike hoodie niche?**
- 65 brands and 607 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in nike hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.7%.
- **When does demand for nike hoodie peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 9.7× the quietest.
- **What does it cost to enter the nike hoodie niche?**
- Listings span $6.20–$140.10; the average listing price is $37.23 (sweet spot $15–$100). The average incumbent carries 5,764 reviews — the moat a new listing must climb.
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