---
title: "Nike Air Max — $527K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nike-air-max"
last_updated: "2026-08-06T03:32:15.546Z"
locale: en
meta:
description: "Niche score 42/100 · $527K/yr market · 4.7M searches/yr · $85.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $527K/yr market · 4.7M searches/yr · $85.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nike Air Max — $527K/yr Amazon US Niche (2026) - Flapen"
---
# **nike air max**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 61Growth 25Conversion 2Competition 97Returns 17Price range 18Avg price 80Brand share 21Review moat 26Quality gap 45
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Great****$85.64**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$527K**
$527K/yr · 4.7M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,937.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$23.92–$435.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nike air max is a $527K/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike air max market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$514K–$685K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#268**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**479**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**12%**
Top 20: 28%
**Open market**
**16%**
- Nike76% - Marc Joseph New York3% - ANTA2% - Luogoks1% - Socviis1% - Vans1% - Open — no brand owns it (17 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +0.1% search growth over the last 90 days.
100K60KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-air-max/trend)
## **Top nike air max search terms**
- **nike air max**1.5M/yr+7.1%0.1% conv. - **air max**522K/yr+2.1%0.1% conv. - **nike dunks men**557K/yr-21.4%0.1% conv. - **nike pegasus men**352K/yr-2.4%0.1% conv. - **mens nike air max**243K/yr-1.3%0.1% conv. - **air max men**255K/yr-13.7%0.1% conv. - **nike airmax**182K/yr-2.2%0.0% conv. - **airmax**170K/yr+7.6%0.1% conv. - **nike court vision low men**174K/yr+9.6%0.1% conv. - **nike running**134K/yr-5.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nike-air-max/search-terms)
## **Top nike air max products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$5K2%$11K3%$16K4%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10**Nike**$68.90**4.5★7,534 rev](https://www.amazon.com/dp/B0FQN1GW88) [2**Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 11**Nike**$88.79**4.5★7,534 rev](https://www.amazon.com/dp/B0F2GYQNPP) [3**Nike Mens Air Max SC Shoes Black/Black-Black 10**Nike**$84.16**4.6★6,601 rev](https://www.amazon.com/dp/B0965Z5CLZ) [4**Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 10**Nike**$81.90**4.5★7,534 rev](https://www.amazon.com/dp/B0CRXRWQ9F) [5**Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 8**Nike**$80.30**4.5★7,534 rev](https://www.amazon.com/dp/B0CRXTXJP3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NOBULL Mens Outwork Shoe | Weightlifting & Powerlifting Athletic Shoes Flat & Stable Support Carbon Rubber Grip Sole Black Gum 9**NOBULL**$143.46**91 rev7mo ago](https://www.amazon.com/dp/B0G2TKGXHG) [**Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10**Nike**$68.90**7,534 rev10mo ago](https://www.amazon.com/dp/B0FQN1GW88) [**Nike Mens Air Max Fire Shoes Black/Light Pumice-Light Silver 11**Nike**$79.67**1,117 rev10mo ago](https://www.amazon.com/dp/B0FQMZJ3SK) [**Nike Womens Air Max Excee Shoes White/Peony-Pink Foam-Platinum Tint 9**Nike**$86.82**3,012 rev1y ago](https://www.amazon.com/dp/B0FBWZ7PT5) [**Nike Dunk Low Retro Mens Trainers DD1391 Sneakers Shoes (UK 8 US 9 EU 42.5 White Black White 100)**Nike**$92.62**1,972 rev1y ago](https://www.amazon.com/dp/B0F83WZ84N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10**Nike**$68.90**4.5★**▲ 43%**](https://www.amazon.com/dp/B0FQN1GW88) [**ANTA Mens PG7 Running Shoes Cushioning Comfortable Breathable Athletic Workout Gym Cross Trainer Sports Sneakers Gray/Navy Blue 10**ANTA**$72.48**4.5★**▲ 43%**](https://www.amazon.com/dp/B0DYXVR3K6) [**Nike Mens Air Max Fire Shoes Black/Light Pumice-Light Silver 11**Nike**$79.67**4.7★**▲ 42%**](https://www.amazon.com/dp/B0FQMZJ3SK) [**Nike Mens Air Max Excee Shoes Summit White/Racer Blue-Vast Grey 11**Nike**$63.15**4.5★**▲ 41%**](https://www.amazon.com/dp/B0DVWXZ3MB) [**NOBULL Mens Outwork Shoe | Weightlifting & Powerlifting Athletic Shoes Flat & Stable Support Carbon Rubber Grip Sole Black Gum 9**NOBULL**$143.46**4.4★**▲ 39%**](https://www.amazon.com/dp/B0G2TKGXHG)
**~~View all trending →~~**
## **What buyers say about nike air max**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**20%
*“Comfortable shoes”*
**Size-Overall**14%
*“Fits well as expected, looks great”*
**Quality-Overall**12%
*“The build quality is excellent”*
**Value For Money**9%
*“Worth it”*
**Shape/Style**3%
*“Classic style that goes with everything”*
**Advertised Vs Actual Product**3%
*“Exactly what I ordered”*
**Durability**3%
*“Very durable book bag”*
**Audio Quality**3%
*“Sound Is Excellent”*
**Exercise/Sports Suitability**3%
*“good for working out”*
**Design-Overall**2%
*“Built extremely well”*
### **What buyers complain about **
**Size-Overall**25%
*“Too narrow”*
**Quality-Overall**8%
*“the quality not as robust”*
**Comfort-Overall**7%
*“Just not comfortable”*
**Value For Money**5%
*“Waste of money”*
**Durability**4%
*“Broke within a month of school”*
**Product Condition**4%
*“they had been used”*
**Feet Fit**4%
*“But these are far too tight in the toe box”*
**Width**3%
*“Very Narrow”*
**Color**3%
*“Not true color”*
**Pain Relief-Overall**2%
*“within 2 hour my knees are hurting again”*
### **Top return reasons **
**Size-Overall**27%
**Feet Fit**26%
**Width**16%
**Length**9%
**Comfort-Overall**3%
**Advertised Vs Actual Product**3%
**Color**2%
**Product Condition**2%
**Shape/Style**2%
**Value For Money**1%
## **Common questions**
- **Is nike air max profitable to sell on Amazon United States?**
- The niche generates $527K/yr across 268 tracked products. 16 of 33 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the nike air max niche?**
- 23 brands and 479 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in nike air max?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 7.4% — above our launch gate.
- **What does it cost to enter the nike air max niche?**
- Listings span $23.92–$435.63; the average listing price is $85.64 (sweet spot $15–$100). The average incumbent carries 3,937 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)