---
title: "Nightmare Before Christmas Earrings — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nightmare-before-christmas-earrings"
last_updated: "2026-08-12T00:08:12.559Z"
locale: en
meta:
description: "Niche score 47/100 · $110K/yr market · 153K searches/yr · $54.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $110K/yr market · 153K searches/yr · $54.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nightmare Before Christmas Earrings — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **nightmare before christmas earrings**
**Skip it**
Soft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 14Conversion 16Competition 78Returns 77Price range 53Avg price 91Brand share 33Review moat 89Quality gap 45
**Avg price**
**Great****$54.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****225.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.23–$164.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$110K**
$110K/yr · 153K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nightmare before christmas earrings is a $110K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nightmare before christmas earrings market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$164K–$219K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#11,753**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **76%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**12%**
- Jeulia43% - LILALO16% - Enso Rings14% - LUV HER10% - JLOVEMILY3% - Disney2% - Open — no brand owns it (10 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nightmare-before-christmas-earrings/trend)
## **Top nightmare before christmas earrings search terms**
- **nightmare before christmas ring**23K/yr-9.9%0.2% conv. - **nightmare before christmas earrings**42K/yr-11.5%0.9% conv. - **nightmare before christmas necklace**19K/yr-28.1%0.8% conv. - **nightmare before christmas rings**10K/yr-25.6%0.1% conv. - **jack skellington earrings**15K/yr-24.1%1.7% conv. - **nightmare before christmas bracelet**13K/yr-17.3%1.3% conv. - **jack skellington ring**7K/yr-32.7%0.0% conv. - **jack skellington necklace**8K/yr-39.5%1.7% conv. - **jack skellington jewelry**8K/yr-48.7%1.2% conv. - **nightmare before christmas charm bracelet**8K/yr-17.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nightmare-before-christmas-earrings/search-terms)
## **Top nightmare before christmas earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her**Jeulia**$144.34**4.7★547 rev](https://www.amazon.com/dp/B082HS5GSH) [2**LUV HER Jack Skellington Gothic Jewelry: 2 Hypoallergenic Earrings for Girls (1 Stud & 1 Fishhook Drop) with Charms One Size Fits All Girls The Nightmare Before Christmas Ages 4+**LUV HER**$9.40**4.6★362 rev](https://www.amazon.com/dp/B0CVQR6RZ1) [3**Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her**Jeulia**$140.50**4.7★547 rev](https://www.amazon.com/dp/B082HS2KWP) [4**LILALO Nightmare Rings Sterling Silver Abalone Shell Jack and Sally Rings Skull Jewelry**LILALO**$40.91**4.0★28 rev](https://www.amazon.com/dp/B0B5QGG914) [5**Jeulia Gothic Skull Diamond Rings: Sterling Silver Jack and Sally Skeleton Rings Band Halloween Romantic Nightmare Jewelry for Her Engagement Anniversary Christmas with Gifts Box (Everlasting Love 9)**Jeulia**$100.99**4.3★112 rev](https://www.amazon.com/dp/B0BM4BDJ2K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - 6.6mm Wide 1.75mm Thick - Ooogie Boogies Grinning Gamble - 13**Enso Rings**$27.90**427 rev8mo ago](https://www.amazon.com/dp/B0FXY9BYGJ) [**Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - Love You To Death - Moonstone/Amethyst - Size 7**Enso Rings**$39.65**427 rev1y ago](https://www.amazon.com/dp/B0DJ1QGGQ2) [**Disney Tim Burtons The Nightmare Before Christmas Charm Metal Bracelet**Disney**$6.22**186 rev2y ago](https://www.amazon.com/dp/B0CWZ79H3J) [**Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 9**Enso Rings**$39.27**427 rev2y ago](https://www.amazon.com/dp/B0CW3KRZBY) [**LUV HER Jack Skellington Gothic Jewelry: 2 Hypoallergenic Earrings for Girls (1 Stud & 1 Fishhook Drop) with Charms One Size Fits All Girls The Nightmare Before Christmas Ages 4+**LUV HER**$9.40**362 rev2y ago](https://www.amazon.com/dp/B0CVQR6RZ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 9**Enso Rings**$39.27**4.3★**▲ 166%**](https://www.amazon.com/dp/B0CW3KRZBY) [**Enso Rings The Nightmare Before Christmas Collection - Comfortable Silicone Rings - Jack Forever & Always - 9**Enso Rings**$40.05**4.3★**▲ 151%**](https://www.amazon.com/dp/B0BH6P73CM) [**Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her**Jeulia**$140.63**4.7★**▲ 143%**](https://www.amazon.com/dp/B082HS6BHR) [**Jeulia Jack skull Rings for Women Nightmare Skellington Rings 925 Sterling Silver Halloween Jewelry Romantic Jewelry Gifts for Her CZ Solitaire Engagement Rings Anniversary**Jeulia**$105.82**4.5★**▲ 136%**](https://www.amazon.com/dp/B07S81K8ZP) [**Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - Love You To Death - Moonstone/Amethyst - Size 7**Enso Rings**$39.65**4.3★**▲ 130%**](https://www.amazon.com/dp/B0DJ1QGGQ2)
**~~View all trending →~~**
## **What buyers say about nightmare before christmas earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**15%
*“A fun gift”*
**Quality-Overall**14%
*“Pretty good earrings”*
**Comfort-Overall**10%
*“So comfortable”*
**Color**9%
*“Stunning beautiful colors”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**8%
*“Great for the price”*
**Size-Overall**7%
*“Fits well”*
**Brightness/Shine/Glow**4%
*“The ring is beautiful and very bright”*
**Chain/Key Quality**3%
*“Cool little necklace”*
**Durability**2%
*“It is pretty durable”*
### **What buyers complain about **
**Size-Overall**25%
*“Sad it doesnt fit”*
**Color**17%
*“The Shiny Pink came off”*
**Quality-Overall**10%
*“Cheap”*
**Chain/Key Quality**8%
*“Get a better chain for it”*
**Value For Money**4%
*“Cheap”*
**Fastener Quality**4%
*“Defective backs”*
**Allergies**3%
*“If most earrings, cause irritation, These won't”*
**Advertised Vs Actual Product**2%
*“Not like the product picture”*
**Durability**2%
*“Only wore a few hours and the screw back fell off and its lost”*
**Wrist Fit**2%
*“Wouldn't fit around her wrist so she has it on her bag”*
### **Top return reasons **
**Size-Overall**58%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**6%
**Color**5%
**Quality-Overall**3%
**Wrist Fit**3%
**Metal Authenticity**2%
**Precious Gemstone**2%
**Chain/Key Quality**2%
**Sharpness**1%
## **Common questions**
- **Is nightmare before christmas earrings profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 50 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nightmare before christmas earrings niche?**
- 16 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in nightmare before christmas earrings?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.9%.
- **When does demand for nightmare before christmas earrings peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the nightmare before christmas earrings niche?**
- Listings span $4.23–$164.44; the average listing price is $54.79 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.
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