---
title: "Search terms — nightgowns for women - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nightgowns-for-women/search-terms"
last_updated: "2026-08-12T03:27:47.061Z"
locale: en
meta:
  description: "Niche score 54/100 · $721K/yr market · 11.9M searches/yr · $19.61 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $721K/yr market · 11.9M searches/yr · $19.61 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nightgowns for women - Flapen"
---

# **nightgowns for women**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 69Growth 44Conversion 4Competition 96Returns 35Price range 77Avg price 87Brand share 45Review moat 44Quality gap 35

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.61**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.63–$36.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$721K**

$721K/yr · 11.9M searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+15.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,089.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## Search terms