---
title: "New Years Earrings — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/new-years-earrings"
last_updated: "2026-08-12T00:08:22.187Z"
locale: en
meta:
description: "Niche score 21/100 · $0/yr market · 234K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 21/100 · $0/yr market · 234K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "New Years Earrings — $0/yr Amazon US Niche (2026) - Flapen"
---
# **new years earrings**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 14Returns 27Price range 50Avg price 38Brand share 30Review moat 68Quality gap 52
**Review moat**
**Good****795**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.29–$24.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.60**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 234K searches
**Growth**
**Bad****-57.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, new years earrings is a $0/yr Amazon United States market (234K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 21/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new years earrings market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#12,628**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**9%**
- Fuqimanman202037% - BSJELL23% - PHALIN14% - HYXITVCG7% - ENSKEFEN5% - Jstyle4% - Open — no brand owns it (2 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -57.9% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 491.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/new-years-earrings/trend)
## **Top new years earrings search terms**
- **new years earrings**57K/yr-46.0%0.5% conv. - **new year earrings**20K/yr-65.0%0.0% conv. - **new years eve earrings**29K/yr-50.7%0.9% conv. - **happy new year earrings**19K/yr-51.7%0.0% conv. - **new years earrings for women**30K/yr-68.9%1.4% conv. - **new years eve earrings for women**14K/yr-37.9%0.0% conv. - **new years jewelry for women**6K/yr+92.3%0.0% conv. - **new years eve jewelry**12K/yr-69.1%0.0% conv. - **nye earrings**18K/yr-77.9%0.0% conv. - **new year earrings for women**10K/yr-85.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/new-years-earrings/search-terms)
## **Top new years earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disco Ball Earrings 24mm 70S Disco Punk Earrings for Women Jewelry (B)**Fuqimanman2020**$5.86**4.2★1,680 rev](https://www.amazon.com/dp/B09PQTCPDS) [2**9 Pairs Happy New Year Earrings Sets Holiday Earrings Glitter Star Champagne Bottle Top Hat Dangling Earrings for Women New Years Eve Festive Party Jewelry Gifts**BSJELL**$10.74**4.4★14 rev](https://www.amazon.com/dp/B0BN2TQ6DB) [3**Happy New Year Earring for Women Glitter Rhinestone Star Dangle Earrings Holiday New Years Eve Earrings Festive Party Jewelry Gifts (Gold)**PHALIN**$10.34**4.5★206 rev](https://www.amazon.com/dp/B0BKSW4G68) [4**Champagne Earrings for Women Wine Earrings Champagne Jewelry Gift for Women**HYXITVCG**$7.14**4.6★88 rev](https://www.amazon.com/dp/B0BJK6Y5BK) [5**ENSKEFEN Green Christmas Earrings for Women Trendy Xmas Cheers Champagne Bottle Earrings Glitter Statement Pearl Bubble Star Earring Holiday Christmas New Year Earring**ENSKEFEN**$11.24**5.0★5 rev](https://www.amazon.com/dp/B0FR4L28K1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ENSKEFEN Green Christmas Earrings for Women Trendy Xmas Cheers Champagne Bottle Earrings Glitter Statement Pearl Bubble Star Earring Holiday Christmas New Year Earring**ENSKEFEN**$11.24**5 rev10mo ago](https://www.amazon.com/dp/B0FR4L28K1) [**2025 New Year Glitter Acyrlic Dangle Earrings Champagne Firework Wine Glass Festive Party Jewelry Gifts-Wineglass-pink**COLORFUL BLING**$5.29**11 rev1y ago](https://www.amazon.com/dp/B0DK53SK66) [**Champagne Earrings for Women Wine Earrings Champagne Jewelry Gift for Women**HYXITVCG**$7.14**88 rev2y ago](https://www.amazon.com/dp/B0BJK6Y5BK) [**9 Pairs Happy New Year Earrings Sets Holiday Earrings Glitter Star Champagne Bottle Top Hat Dangling Earrings for Women New Years Eve Festive Party Jewelry Gifts**BSJELL**$10.74**14 rev3y ago](https://www.amazon.com/dp/B0BN2TQ6DB) [**9 Pairs Happy New Year Earrings Sets Holiday Earrings Glitter Star Champagne Bottle Top Hat Dangling Earrings for Women New Years Eve Festive Party Jewelry Gifts**BSJELL**$9.34**14 rev3y ago](https://www.amazon.com/dp/B0BN2V5YZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jstyle 2 Pairs Stainless Steel Magnetic Stud Earrings for Men Women Non-piercing CZ Hypoallergenic 5-8MM**Jstyle**$10.90**4.0★**▲ 1000%**](https://www.amazon.com/dp/B06WGL9MP3) [**9 Pairs Happy New Year Earrings Sets Holiday Earrings Glitter Star Champagne Bottle Top Hat Dangling Earrings for Women New Years Eve Festive Party Jewelry Gifts**BSJELL**$10.74**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0BN2TQ6DB) [**Disco Ball Earrings 24mm 70S Disco Punk Earrings for Women Jewelry (B)**Fuqimanman2020**$5.86**4.2★**▲ 39%**](https://www.amazon.com/dp/B09PQTCPDS) [**2025 New Year Glitter Acyrlic Dangle Earrings Champagne Firework Wine Glass Festive Party Jewelry Gifts-Wineglass-pink**COLORFUL BLING**$5.29**4.1★**▲ 25%**](https://www.amazon.com/dp/B0DK53SK66) [**Champagne Earrings for Women Wine Earrings Champagne Jewelry Gift for Women**HYXITVCG**$7.14**4.6★**▼ 12%**](https://www.amazon.com/dp/B0BJK6Y5BK)
**~~View all trending →~~**
## **What buyers say about new years earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Weight Light**25%
*“They are lightweight”*
**Quality-Overall**19%
*“Good quality inexpensive fun earrings”*
**Value For Money**13%
*“The prize was very reasonable”*
**Gifting Purpose**13%
*“Adorable gift for a Disco Queen on her birthday”*
**Strength**13%
*“Cute and sturdy”*
**Comfort-Overall**6%
*“Comfortable enough to wear all day”*
**Size-Overall**6%
*“Good size and value for the money”*
**Design-Overall**6%
*“I love the design so much I wish I could wear it more than just New Year's”*
### **What buyers complain about **
**Advertised Vs Actual Product**61%
*“Different than pictured”*
**Quality-Overall**17%
*“Very cheap”*
**Weight Heavy**11%
*“Earrings are a little heavy”*
**Value For Money**11%
*“Bought for wife she thought it wasnt worth the price”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**16%
**Quality-Overall**7%
**Weight Heavy**5%
**Defective Material/Parts**2%
**Metal Authenticity**2%
**Brightness/Shine/Glow**2%
**Material Quality**2%
**Shape/Style**2%
**Wrong Dimensions**1%
## **Common questions**
- **Is new years earrings profitable to sell on Amazon United States?**
- The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (21/100).
- **How competitive is the new years earrings niche?**
- 8 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in new years earrings?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Weight Heavy. The return rate is 4.9%.
- **When does demand for new years earrings peak?**
- Demand peaks in Jan–Dec; the busiest month runs 491.7× the quietest.
- **What does it cost to enter the new years earrings niche?**
- Listings span $5.29–$24.56; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.
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