---
title: "New Era Blank Hat — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/new-era-blank-hat"
last_updated: "2026-08-12T04:32:34.093Z"
locale: en
meta:
description: "Amazon product research for new era blank hat: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for new era blank hat: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "New Era Blank Hat — $8K/mo Amazon US Product Research (2026)"
---
# **New Era Blank Hat**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 25Growth 41Conversion 3Competition 96Returns 39Price range 85Avg price 95Brand share 28Review moat 25Quality gap 28
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$31.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.66–$59.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$101K**
$101K/yr · 1.2M searches
**Review moat**
**Bad****4,570.06**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
## **Is new era blank hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, new era blank hat is a $101K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new era blank hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$126K–$157K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#5,498**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **55%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **152 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**156**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 43%
**Open market**
**10%**
- New Era69% - 476% - Lids5% - Born to Love4% - Falari3% - Flexfit2% - Open — no brand owns it (15 brands, 10%)
## **Top new era blank hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **new era 59fifty**237K/yr-1.2%0.1% conv. - **mlb hats**128K/yr+19.6%0.1% conv. - **sports fan caps & hats**86K/yr+21.0%0.2% conv. - **new era snapback hats**112K/yr-10.9%0.4% conv. - **new era 9forty**84K/yr+13.6%0.2% conv. - **sports fan baseball caps**43K/yr+84.4%0.0% conv. - **new era 39thirty**60K/yr+8.1%0.2% conv. - **59fifty**42K/yr+35.8%0.1% conv. - **new era fitted hats**68K/yr-19.3%0.1% conv. - **59fifty fitted hats for men**49K/yr+2.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/new-era-blank-hat/search-terms)
## **Top new era blank hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Black White)**New Era**$34.70**4.7★2,349 rev](https://www.amazon.com/dp/B0BW9XX75V) [2**New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Blue)**New Era**$35.35**4.7★2,349 rev](https://www.amazon.com/dp/B0BRQT9QX7) [3**New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Green)**New Era**$28.56**4.7★2,070 rev](https://www.amazon.com/dp/B0BS1PGNKW) [4**New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7 5/8**New Era**$34.27**4.6★16,671 rev](https://www.amazon.com/dp/B01MTNETM1) [5**New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)**New Era**$34.64**4.5★4,218 rev](https://www.amazon.com/dp/B0CC9TP133)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era 9FORTY A-Frame Snapback Blank Custom Cap with Performance Fit in Unique Color Options from the Icon of Sports and Streetwear Culture - Khaki**New Era**$31.61**64 rev2y ago](https://www.amazon.com/dp/B0CVBKK2V1) [**New Era 9FORTY A-Frame Snapback Blank Custom Cap with Performance Fit in Unique Color Options from the Icon of Sports and Streetwear Culture - BLK**New Era**$31.77**64 rev2y ago](https://www.amazon.com/dp/B0CVBK7HKW) [**New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)**New Era**$34.64**4,218 rev2y ago](https://www.amazon.com/dp/B0CC9TP133) [**New Era Blank Custom 59FIFTY Fitted Cap (7 1/2 Black/Grey UV)**New Era**$34.56**4,218 rev2y ago](https://www.amazon.com/dp/B0CC9V2S6V) [**Lids Blank Full Court w/Colored Under Visor Fitted Cap Black/Grey 7 1/2**Lids**$27.04**231 rev3y ago](https://www.amazon.com/dp/B0C1PXMSXL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★**▲ 88%**](https://www.amazon.com/dp/B06Y5L4SLW) [**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★**▲ 88%**](https://www.amazon.com/dp/B06Y54RW6W) [**Lids Blank Full Court w/Colored Under Visor Fitted Cap Black/Grey 7 1/8**Lids**$26.26**4.4★**▲ 73%**](https://www.amazon.com/dp/B0C1Q3DJ5R) [**New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)**New Era**$34.64**4.5★**▲ 61%**](https://www.amazon.com/dp/B0CC9TP133) [**New Era 9FORTY A-Frame Snapback Blank Custom Cap with Performance Fit in Unique Color Options from the Icon of Sports and Streetwear Culture - BLK**New Era**$31.77**4.2★**▲ 59%**](https://www.amazon.com/dp/B0CVBK7HKW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about new era blank hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fit great”*
**Quality-Overall**21%
*“Excellent quality”*
**Color**8%
*“Great color”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**6%
*“Worth the money”*
**Stretchability/Expandability/Elasticity**6%
*“This stretcher is the ticket to a comfortable fit”*
**Comfort-Overall**4%
*“Very comfortable”*
**Material Quality**4%
*“The material feels resistant”*
**Shape/Style**3%
*“Super cute and stylish”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**27%
*“Way to big”*
**Quality-Overall**10%
*“Different quality than before”*
**Color**5%
*“But, the color is off”*
**Value For Money**4%
*“Getting cheaper”*
**Material Quality**4%
*“not made with quality materials”*
**Shape/Style**3%
*“has no solid shape”*
**Product Condition**3%
*“This item was returned by someone else”*
**Durability**3%
*“Will Fall Apart In A Few Months”*
**Comfort-Overall**2%
*“Not super comfy”*
**Ease Of Cleaning**2%
*“Received it dirty”*
### **Top return reasons **
**Size-Overall**67%
**Color**8%
**Advertised Vs Actual Product**5%
**Shape/Style**4%
**Value For Money**3%
**Material Quality**3%
**Quality-Overall**2%
**Length**1%
**Product Condition**1%
**Stitch/Finish/Polish**1%
## **Common new era blank hat questions**
- **Is new era blank hat profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 125 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the new era blank hat niche?**
- 21 brands and 156 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in new era blank hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.9%.
- **What does it cost to enter the new era blank hat niche?**
- Listings span $8.66–$59.45; the average listing price is $31.41 (sweet spot $15–$100). The average incumbent carries 4,570 reviews — the moat a new listing must climb.
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