---
title: "New Balance Skull Cap — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/new-balance-skull-cap"
last_updated: "2026-08-12T00:08:10.302Z"
locale: en
meta:
description: "Niche score 39/100 · $226K/yr market · 463K searches/yr · $28.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $226K/yr market · 463K searches/yr · $28.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "New Balance Skull Cap — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **new balance skull cap**
**Skip it**
Soft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Market size 43Growth 13Conversion 21Competition 54Returns 45Price range 87Avg price 95Brand share 13Review moat 40Quality gap 35
**Avg price**
**Incredible****$28.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.49–$77.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$226K**
$226K/yr · 463K searches
**Review moat**
**Okay****2,515.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, new balance skull cap is a $226K/yr Amazon United States market (463K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new balance skull cap market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$231K–$289K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#523**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**3%**
- New Balance76% - Under Armour7% - Nike6% - Pudolla3% - Headshion3% - Amazon Essentials2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -24.5% search growth over the last 90 days.
9K7KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/new-balance-skull-cap/trend)
## **Top new balance skull cap search terms**
- **new balance skull cap**62K/yr+7.6%5.5% conv. - **new balance hat**57K/yr+18.8%0.9% conv. - **new balance pants**47K/yr-19.3%0.1% conv. - **new balance cap**27K/yr+8.7%2.6% conv. - **new balance sweatpants**43K/yr-46.3%0.1% conv. - **new balance pants men**31K/yr-24.9%0.1% conv. - **new balance hat men**16K/yr+15.3%1.0% conv. - **new balance accessories**21K/yr-36.1%1.0% conv. - **new balance beanie**21K/yr-45.3%3.9% conv. - **new balance sweatpants men**36K/yr-57.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/new-balance-skull-cap/search-terms)
## **Top new balance skull cap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$90K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black**New Balance**$20.54**4.7★2,543 rev](https://www.amazon.com/dp/B07VCM1Z8H) [2**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**4.7★2,543 rev](https://www.amazon.com/dp/B0FN169W7R) [3**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM) [4**New Balance Performance Adult Unisex Navy Lightweight Adustable Performance Workout Gym Running Hat**New Balance**$17.87**4.7★264 rev](https://www.amazon.com/dp/B0DKJPTVFQ) [5**New Balance Mens Athletics Stretch Woven Jogger Black Large**New Balance**$47.84**4.4★106 rev](https://www.amazon.com/dp/B0C5NWW38N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size**Amazon Essentials**$10.92**185 rev5mo ago](https://www.amazon.com/dp/B0FNS4DRHC) [**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**2,543 rev8mo ago](https://www.amazon.com/dp/B0FN169W7R) [**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Olive**New Balance**$19.98**2,543 rev8mo ago](https://www.amazon.com/dp/B0FMZF3X8Y) [**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Navy**New Balance**$20.00**2,543 rev8mo ago](https://www.amazon.com/dp/B0FN13275J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 165%**](https://www.amazon.com/dp/B0GHF67NGP) [**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size**Amazon Essentials**$10.92**4.5★**▲ 164%**](https://www.amazon.com/dp/B0FNS4DRHC) [**New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size**New Balance**$29.69**4.4★**▲ 156%**](https://www.amazon.com/dp/B07M83PSJQ) [**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**4.7★**▲ 124%**](https://www.amazon.com/dp/B0FN169W7R) [**New Balance Mens Sport Essentials Fleece Jogger Olivine Small**New Balance**$47.67**4.5★**▲ 108%**](https://www.amazon.com/dp/B0D1R9ZWNR)
**~~View all trending →~~**
## **What buyers say about new balance skull cap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits like glove”*
**Quality-Overall**14%
*“Good quality”*
**Comfort-Overall**12%
*“very comfortable to wear”*
**Value For Money**5%
*“Worth it”*
**Warmth**5%
*“Great comfy warm with some style”*
**Advertised Vs Actual Product**4%
*“Exactly as the picture”*
**Material Quality**4%
*“Okay, material is soft”*
**Weight Light**3%
*“Lightweight and easy to adjust”*
**Breathability**3%
*“So its breathable”*
**Soft Feel**3%
*“Soft Durable hat”*
### **What buyers complain about **
**Size-Overall**35%
*“Quite baggy”*
**Quality-Overall**7%
*“Garbage”*
**Material Quality**6%
*“Material is very cheap”*
**Thickness**4%
*“kind of thick”*
**Stitch/Finish/Polish**4%
*“Poor quality as the stitching easily comes out around the seam”*
**Stretchability/Expandability/Elasticity**3%
*“Don't have elastic at the ankles”*
**Value For Money**3%
*“price on point”*
**Shape/Style**3%
*“You need a big cone shape head to rock this uncomfortable feeling”*
**Advertised Vs Actual Product**2%
*“Description is a little deceiving one size should say fit most”*
**Thin**2%
*“Thin material”*
### **Top return reasons **
**Size-Overall**62%
**Material Quality**8%
**Advertised Vs Actual Product**4%
**Length**4%
**Thin**3%
**Inseam Fit**3%
**Shape/Style**2%
**Waist Fit**2%
**Thigh Fit**2%
**Value For Money**1%
## **Common questions**
- **Is new balance skull cap profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the new balance skull cap niche?**
- 8 brands and 44 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in new balance skull cap?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.4%.
- **When does demand for new balance skull cap peak?**
- Demand peaks in Jan–Feb; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the new balance skull cap niche?**
- Listings span $8.49–$77.09; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 2,515 reviews — the moat a new listing must climb.
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