---
title: "Neutrogena Beach Defense 70 — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/neutrogena-beach-defense-70"
last_updated: "2026-08-12T02:16:31.372Z"
locale: en
meta:
description: "Niche score 51/100 · $32K/yr market · 249K searches/yr · $23.62 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $32K/yr market · 249K searches/yr · $23.62 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Neutrogena Beach Defense 70 — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **neutrogena beach defense 70**
**Worth a look**
Shows demand growing +178.1% this quarter, but weak search conversion (0.5%) keeps it on the watch list.
Market size 8Growth 97Conversion 7Competition 79Returns 10Price range 77Avg price 95Brand share 46Review moat 51Quality gap 58
**Growth**
**Incredible****+178.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.62**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$7.03–$41.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,447.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****9.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$32K**
$32K/yr · 249K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, neutrogena beach defense 70 is a $32K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neutrogena beach defense 70 market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$30K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**19%**
- Soothfeel25% - baleaf24% - Mingyuezai17% - MAGCOMSEN6% - Hurley5% - BENEUNDER3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +178.1% search growth over the last 90 days.
25K15KPrime Day '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/neutrogena-beach-defense-70/trend)
## **Top neutrogena beach defense 70 search terms**
- **uv jacket women**27K/yr+179.2%0.4% conv. - **sun jacket**20K/yr+205.6%0.2% conv. - **uv jacket**22K/yr+183.3%0.4% conv. - **sun jacket women**17K/yr+112.0%0.4% conv. - **spf jacket for women lightweight**16K/yr+177.5%0.3% conv. - **sun protection jacket**15K/yr+196.5%0.3% conv. - **uv protection jacket for women**14K/yr+168.2%0.3% conv. - **sun protection jacket women**15K/yr+111.4%0.3% conv. - **sun jacket women uv protection**14K/yr+390.6%0.3% conv. - **uv jacket women lightweight**9K/yr+141.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/neutrogena-beach-defense-70/search-terms)
## **Top neutrogena beach defense 70 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)**Mingyuezai**$17.47**4.3★409 rev](https://www.amazon.com/dp/B0CXSCC2GT) [2**Soothfeel Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight Long Sleeve Sun Shirt for Women with Pocket Hiking Outdoor B-White**Soothfeel**$26.73**4.6★5,933 rev](https://www.amazon.com/dp/B09658M8RM) [3**Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor**Hurley**$18.04**4.5★73 rev](https://www.amazon.com/dp/B0GHZJFNDY) [4**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black M**MAGCOMSEN**$21.77**4.4★3,585 rev](https://www.amazon.com/dp/B0B593ZLYY) [5**baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M**baleaf**$26.13**4.5★2,333 rev](https://www.amazon.com/dp/B0BLSFPXGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running**Roadbox**$17.92**53 rev2mo ago](https://www.amazon.com/dp/B0GQZPH2Q8) [**Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active**Champion**$16.84**60 rev5mo ago](https://www.amazon.com/dp/B0GL9MQJPZ) [**Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor**Hurley**$18.04**73 rev5mo ago](https://www.amazon.com/dp/B0GHZJFNDY) [**BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops**BENEUNDER**$41.63**32 rev5mo ago](https://www.amazon.com/dp/B0GH7GLR9N) [**KorhLeoh Lightweight Sun-Protection-Tops Women Outdoor UPF 50+ Hiking Tops Jacket Athletic Workout Crop Running**KorhLeoh**$7.10**19 rev6mo ago](https://www.amazon.com/dp/B0GBMYZPPS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running**Roadbox**$17.92**4.2★**▲ 18%**](https://www.amazon.com/dp/B0GQZPH2Q8) [**Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor**Hurley**$18.04**4.5★**▲ 18%**](https://www.amazon.com/dp/B0GHZJFNDY) [**Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active**Champion**$16.84**4.5★**▲ 18%**](https://www.amazon.com/dp/B0GL9MQJPZ) [**Soothfeel Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight Long Sleeve Sun Shirt for Women with Pocket Hiking Outdoor**Soothfeel**$26.90**4.6★**▲ 17%**](https://www.amazon.com/dp/B09657C78P) [**Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)**Mingyuezai**$17.47**4.3★**▲ 16%**](https://www.amazon.com/dp/B0CXSCC2GT)
**~~View all trending →~~**
## **What buyers say about neutrogena beach defense 70**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Weight Light**17%
*“Great quality lightweight jacket”*
**Size-Overall**13%
*“It seems to be true to size”*
**Comfort-Overall**10%
*“Very comfy”*
**Quality-Overall**10%
*“It's great quality; very lightweight and breathable”*
**Color**6%
*“Love the color”*
**Material Quality**4%
*“great material”*
**Soft Feel**3%
*“So buttery soft”*
**Advertised Vs Actual Product**3%
*“It looks exactly like the picture”*
**Value For Money**3%
*“worth the price”*
**Warmth**3%
*“warm”*
### **What buyers complain about **
**Size-Overall**21%
*“Size runs small”*
**Zipper Quality**4%
*“cannot zip up”*
**Material Quality**4%
*“cozier material which this jacket does not have”*
**Thickness**4%
*“is so thin”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Quality-Overall**3%
*“Extremely cheaply made”*
**Ease Of Cleaning**2%
*“It doesnt clean well”*
**Product Condition**2%
*“Received used item”*
**Thin**2%
*“Thinner than expected”*
**Stiffness**2%
*“mask part is way to stiff for being on the face”*
### **Top return reasons **
**Size-Overall**46%
**Thin**9%
**Material Quality**9%
**Length**5%
**Color**4%
**Sleeve Fit**4%
**Chest Fit**4%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is neutrogena beach defense 70 profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 48 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +178.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the neutrogena beach defense 70 niche?**
- 20 brands and 21 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in neutrogena beach defense 70?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Material Quality. The return rate is 9.3% — above our launch gate.
- **When does demand for neutrogena beach defense 70 peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.5× the quietest.
- **What does it cost to enter the neutrogena beach defense 70 niche?**
- Listings span $7.03–$41.63; the average listing price is $23.62 (sweet spot $15–$100). The average incumbent carries 1,447 reviews — the moat a new listing must climb.
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