---
title: "Neos — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/neos"
last_updated: "2026-08-12T01:12:07.807Z"
locale: en
meta:
description: "Niche score 41/100 · $52K/yr market · 39K searches/yr · $119.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $52K/yr market · 39K searches/yr · $119.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neos — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **neos**
**Skip it**
Soft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 14Competition 75Returns 99Price range 47Avg price 68Brand share 6Review moat 42Quality gap 77
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Avg price**
**Good****$119.83**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.83–$187.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,271.03**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$52K**
$52K/yr · 39K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-62.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, neos is a $52K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neos market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$60K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,733**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 86%
**Open market**
**1%**
- NEOS88% - TINGLEY3% - HEKEDES2% - Neosporin2% - Johnson & Johnson2% - SPATZWEAR1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.8% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/neos/trend)
## **Top neos search terms**
- **neos**15K/yr-24.0%0.8% conv. - **neos overshoes**20K/yr-84.6%0.0% conv. - **neos overshoes for men**2K/yr-42.4%0.0% conv. - **neos overshoe**3K/yr-75.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/neos/search-terms)
## **Top neos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F**NEOS**$123.01**4.3★22 rev](https://www.amazon.com/dp/B0DYYBTTGR) [2**NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large**NEOS**$131.33**4.3★22 rev](https://www.amazon.com/dp/B0DYXP1YHV) [3**NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large**NEOS**$138.55**4.3★22 rev](https://www.amazon.com/dp/B0DYXQL3QH) [4**NEOS 11 Explorer Wp Winter Size: L (EXPG-L)**NEOS**$124.18**4.4★482 rev](https://www.amazon.com/dp/B001737BAG) [5**NEOS 15 Navigator-Glacier Trek Spk Size: S (N5P3G-S)**NEOS**$124.72**3.0★1 rev](https://www.amazon.com/dp/B099NRPZ46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F**NEOS**$123.01**22 rev1y ago](https://www.amazon.com/dp/B0DYYBTTGR) [**NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large**NEOS**$131.33**22 rev1y ago](https://www.amazon.com/dp/B0DYXP1YHV) [**NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large**NEOS**$138.55**22 rev1y ago](https://www.amazon.com/dp/B0DYXQL3QH) [**NEOS Klondike GP Waterproof and Slip Resistant Mens Insulated Winter Work Overshoes Black X-Large**NEOS**$171.24**10 rev1y ago](https://www.amazon.com/dp/B0DYX726J9) [**NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F**NEOS**$124.05**22 rev1y ago](https://www.amazon.com/dp/B0DYYBP3BT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEOS 15 Adventurer All Season Waterproof Overshoes (ANN1) Black Small**NEOS**$113.05**4.5★**▲ 212%**](https://www.amazon.com/dp/B001GUM97A) [**HEKEDES Waterproof Shoe Covers Reusable & Foldable Rain Boot Shoe Cover with Zipper Non-Slip Reflector Men Women Rain Gear Black**HEKEDES**$17.91**4.1★**▲ 194%**](https://www.amazon.com/dp/B083M9SDHT) [**Tingley Workbrutes 35141 Waterproof PVC 14-Inch Height Overshoe Extra-Large Black**TINGLEY**$31.15**4.0★**▲ 190%**](https://www.amazon.com/dp/B001HRXSKE) [**NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F**NEOS**$123.01**4.3★**▲ 131%**](https://www.amazon.com/dp/B0DYYBTTGR) [**NEOS Klondike GP Waterproof and Slip Resistant Mens Insulated Winter Work Overshoes Black X-Large**NEOS**$171.24**4.0★**▲ 130%**](https://www.amazon.com/dp/B0DYX726J9)
**~~View all trending →~~**
## **What buyers say about neos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“seem to be well made”*
**Value For Money**10%
*“Good value”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Efficiency**6%
*“It works quickly”*
**Size-Overall**6%
*“the exact fitting spot”*
**Skin Health**3%
*“the cream helped the skin heal without any irritation”*
**Charging**3%
*“charges very fast”*
**Disinfection**2%
*“Excellent anabiotic”*
**Tooth Brightening**2%
*“Its gives you thst fresh from the denidt feel”*
### **What buyers complain about **
**Size-Overall**15%
*“Size runs small”*
**Functionality-Overall**10%
*“Does not work for me”*
**Durability**8%
*“Not the most durable”*
**Water Resistance**6%
*“The water does not last long”*
**Weight Heavy**6%
*“They are a little bulky”*
**Allergies**4%
*“I tend to be allergic to oils”*
**Ease Of Use**3%
*“Cumbersome”*
**Itch Relief**3%
*“Its hard to find the pain itch”*
**Hard Feel**3%
*“not soft like it was in the past”*
**Quality-Overall**2%
*“Garbage”*
### **Top return reasons **
**Size-Overall**50%
**Feet Fit**9%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Length**3%
**Weight Heavy**3%
**Ease Of Use**2%
**Material Quality**2%
**Leak-Proof**2%
**Value For Money**2%
## **Common questions**
- **Is neos profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 33 tracked products. 90-day search growth is -62.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the neos niche?**
- 8 brands and 94 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in neos?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 0.2%.
- **When does demand for neos peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the neos niche?**
- Listings span $4.83–$187.41; the average listing price is $119.83 (sweet spot $15–$100). The average incumbent carries 2,271 reviews — the moat a new listing must climb.
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