---
title: "Navy Sweatshirt — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-sweatshirt"
last_updated: "2026-08-05T22:24:52.587Z"
locale: en
meta:
description: "Niche score 42/100 · $81K/yr market · 362K searches/yr · $20.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $81K/yr market · 362K searches/yr · $20.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Sweatshirt — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **navy sweatshirt**
**Skip it**
Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 0Conversion 14Competition 96Returns 20Price range 87Avg price 88Brand share 68Review moat 16Quality gap 47
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.86–$68.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$81K**
$81K/yr · 362K searches
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****20,622.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-49.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy sweatshirt is a $81K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy sweatshirt market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$102K–$122K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#343**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**48 **▲rising
**Sellers**
**130**
**Top-5 brand share**
**64%**
Top 20: 90%
**Top-5 click share**
**14%**
Top 20: 40%
**Open market**
**32%**
- Amazon Essentials34% - Hanes11% - PRETTYGARDEN8% - Gildan6% - Trendy Queen4% - Lauweion4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-sweatshirt/trend)
## **Top navy sweatshirt search terms**
- **navy blue sweatshirt**77K/yr-43.0%1.0% conv. - **navy sweatshirt**72K/yr-42.0%0.9% conv. - **navy blue hoodie women**50K/yr-53.7%0.9% conv. - **navy blue hoodie men**40K/yr-58.2%1.2% conv. - **navy hoodie women**24K/yr-41.2%0.7% conv. - **navy hoodie men**19K/yr-59.1%0.9% conv. - **dark blue sweatshirt**9K/yr-47.4%0.8% conv. - **old navy hoodie**8K/yr-46.5%0.0% conv. - **navy blue hoodies**8K/yr-53.2%0.9% conv. - **dark blue hoodie men**7K/yr-50.7%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-sweatshirt/search-terms)
## **Top navy sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$8122%$2K3%$2K4%$3K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)**PRETTYGARDEN**$25.86**4.2★223 rev](https://www.amazon.com/dp/B0F8N2SVKM) [2**Hanes Mens Pullover EcoSmart Hooded Sweatshirt Navy Large**Hanes**$10.26**4.5★170,395 rev](https://www.amazon.com/dp/B00JUM36R8) [3**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Navy X-Small**Amazon Essentials**$20.33**4.5★9,960 rev](https://www.amazon.com/dp/B08X2FNV9G) [4**Lauweion Women Solid Basic Fleece Letter Loose Hoodie Sweatshirt Long Sleeve Kangaroo Pocket Drop Shoulder Pullovers Top Navy**Lauweion**$30.38**4.4★4,117 rev](https://www.amazon.com/dp/B0B9S93YGT) [5**Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Navy X-Large**Amazon Essentials**$16.29**4.4★4,739 rev](https://www.amazon.com/dp/B08XQZ24NC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MILANRA Oversized Hoodie Sweatshirt for Women Fall 2025 Clothes Long Winter Fashion Hoodie with Kangaroo Pocket (US Alpha Medium Regular Regular navy blue)**MILANRA**$12.90**28 rev10mo ago](https://www.amazon.com/dp/B0FPDFX179) [**PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)**PRETTYGARDEN**$25.86**223 rev1y ago](https://www.amazon.com/dp/B0F8N2SVKM) [**Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)**Kingsted**$41.80**225 rev1y ago](https://www.amazon.com/dp/B0F1ZNQBGV) [**PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy L)**PRETTYGARDEN**$35.86**506 rev1y ago](https://www.amazon.com/dp/B0DKDVZBGT) [**Trendy Queen Womens Oversized Hoodies Fleece Sweatshirts Sweaters Spring Outfits Pullover Fall Winter Clothes Navy M**Trendy Queen**$30.83**10,575 rev2y ago](https://www.amazon.com/dp/B0CMXK298X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Pullover Hoodie Long-Sleeve Slub Thermal Navy XX-Large Tall (Previously GoodThreads)**Amazon Essentials**$17.17**4.1★**▲ 165%**](https://www.amazon.com/dp/B07BKST3L5) [**Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Navy Medium**Amazon Essentials**$17.43**4.4★**▲ 162%**](https://www.amazon.com/dp/B0BHTGKN8W) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Navy 3X-Large Big**Amazon Essentials**$11.23**4.5★**▲ 160%**](https://www.amazon.com/dp/B09LHFYMKG) [**MILANRA Oversized Hoodie Sweatshirt for Women Fall 2025 Clothes Long Winter Fashion Hoodie with Kangaroo Pocket (US Alpha Medium Regular Regular navy blue)**MILANRA**$12.90**3.8★**▲ 154%**](https://www.amazon.com/dp/B0FPDFX179) [**Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)**Kingsted**$41.80**4.4★**▲ 153%**](https://www.amazon.com/dp/B0F1ZNQBGV)
**~~View all trending →~~**
## **What buyers say about navy sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fit is as described”*
**Quality-Overall**14%
*“Good quality and fits as described”*
**Comfort-Overall**10%
*“Soft and comfortable”*
**Warmth**10%
*“it keeps me warm”*
**Value For Money**8%
*“Good deal for money”*
**Soft Feel**5%
*“Its soft”*
**Color**5%
*“Great color”*
**Weight Light**4%
*“Its good, lightweight”*
**Material Quality**3%
*“Nice thick material”*
**Thickness**2%
*“Nice thick hoodie”*
### **What buyers complain about **
**Size-Overall**25%
*“Little short on length”*
**Quality-Overall**9%
*“Its a cheap product”*
**Sleeve Fit**3%
*“sleeves are short”*
**Thickness**3%
*“It is of much lighter thickness”*
**Color**3%
*“It came looking a little faded”*
**Shrinkage Resistance**2%
*“Shrinks”*
**Machine Wash Suitability**2%
*“Don't wash”*
**Material Quality**2%
*“not what I would call a sweatshirt material”*
**Arm Fit**2%
*“My arms are slightly short”*
**Stitch/Finish/Polish**2%
*“Undone seam”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**5%
**Color**5%
**Sleeve Fit**4%
**Length**4%
**Chest Fit**4%
**Waist Fit**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
## **Common questions**
- **Is navy sweatshirt profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 151 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the navy sweatshirt niche?**
- 48 brands and 130 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in navy sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 6.5% — above our launch gate.
- **When does demand for navy sweatshirt peak?**
- Demand peaks in Feb–Oct–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the navy sweatshirt niche?**
- Listings span $8.86–$68.70; the average listing price is $20.38 (sweet spot $15–$100). The average incumbent carries 20,623 reviews — the moat a new listing must climb.
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