---
title: "Navy Shorts Women — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-shorts-women"
last_updated: "2026-08-12T01:18:17.450Z"
locale: en
meta:
description: "Niche score 62/100 · $92K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $92K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Shorts Women — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **navy shorts women**
**Worth a look**
Shows demand growing +222.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 23Growth 98Conversion 16Competition 96Returns 15Price range 89Avg price 90Brand share 94Review moat 36Quality gap 65
**Growth**
**Incredible****+222.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.99–$84.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,938.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$92K**
$92K/yr · 348K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy shorts women is a $92K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy shorts women market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$84K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#619**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**53 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**41%**
Top 20: 78%
**Top-5 click share**
**17%**
Top 20: 48%
**Open market**
**56%**
- ANRABESS13% - Amazon Essentials13% - CRZ YOGA6% - MAGCOMSEN6% - G Gradual4% - PINSPARK4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +222.0% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-shorts-women/trend)
## **Top navy shorts women search terms**
- **navy blue shorts women**99K/yr+246.7%0.6% conv. - **navy shorts women**67K/yr+246.9%0.8% conv. - **navy shorts**48K/yr+159.8%0.4% conv. - **womens navy shorts**22K/yr+297.7%0.7% conv. - **womens navy blue shorts**17K/yr+305.5%0.7% conv. - **old navy shorts for women**21K/yr+114.7%0.1% conv. - **blue biker shorts for women**20K/yr+228.6%0.7% conv. - **royal blue biker shorts**17K/yr+120.7%0.6% conv. - **navy blue shorts for women**12K/yr+241.5%0.5% conv. - **navy blue womens shorts**10K/yr+279.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-shorts-women/search-terms)
## **Top navy shorts women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANRABESS Shorts for Women Summer Casual Elastic High Waisted Wide Leg Cute Dressy 2026 Vacation Beach Clothes Medium Navy**ANRABESS**$15.57**4.4★864 rev](https://www.amazon.com/dp/B0DPKKZWWK) [2**PINSPARK Summer Athletic Shorts for Women Breathable Workout Sports Shorts Quick-Dry Active Short with Deep Pockets Navy Blue L**PINSPARK**$16.61**4.5★574 rev](https://www.amazon.com/dp/B0DMSCPR6W) [3**CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Navy Small**CRZ YOGA**$25.61**4.6★3,891 rev](https://www.amazon.com/dp/B09XDS2M1G) [4**luvamia Shorts for Women High Waisted Dressy Casual Summer Elastic Waist Comfy Rolled Hem Stretch Twill Shorts with Patch Pockets Cute Summer Clothes Navy Blue Size Medium Fits US 8-10**luvamia**$22.45**4.4★250 rev](https://www.amazon.com/dp/B0DPPRZ4LJ) [5**DLOODA Womens Skort Tennis Skirt with Pocket Shorts Mini Golf Skirts High Waisted Athletic Skorts Summer Workout Navy**DLOODA**$14.45**4.6★2,115 rev](https://www.amazon.com/dp/B0DSPMCG19)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZESICA Shorts for Women Dressy 2026 Summer Pleated Wide Leg Elastic High Waisted Business Casual Shorts with Pockets Navy Medium**ZESICA**$34.25**103 rev5mo ago](https://www.amazon.com/dp/B0FYM7MM25) [**QILORA Shorts for Women Pleated Wide Leg High Waisted Casual Business Shorts with Pockets Summer Beach Vacation Clothes Navy Blue**QILORA**$19.57**18 rev6mo ago](https://www.amazon.com/dp/B0GF7FV64R) [**ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Medium Navy Blue**ANRABESS**$13.28**317 rev7mo ago](https://www.amazon.com/dp/B0FVX11JJ8) [**ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Large Navy Blue**ANRABESS**$13.29**317 rev7mo ago](https://www.amazon.com/dp/B0FVWZB45W) [**G Gradual 5 Womens Golf Shorts Stretchy Lightweight Outdoor Hiking Shorts with Pockets Shorts for Women Casual Summer Navy Blue Medium**G Gradual**$30.74**248 rev1y ago](https://www.amazon.com/dp/B0DTKGG75C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZESICA Shorts for Women Dressy 2026 Summer Pleated Wide Leg Elastic High Waisted Business Casual Shorts with Pockets Navy Medium**ZESICA**$34.25**4.4★**▲ 15%**](https://www.amazon.com/dp/B0FYM7MM25) [**Amazon Essentials Womens High-Rise Relaxed-Fit Fluid Twill Pull-On Shorts (Shirt Sold Separately) Navy XX-Large**Amazon Essentials**$14.54**4.2★**▲ 15%**](https://www.amazon.com/dp/B0DFKJJWSL) [**QILORA Shorts for Women Pleated Wide Leg High Waisted Casual Business Shorts with Pockets Summer Beach Vacation Clothes Navy Blue**QILORA**$19.57**4.3★**▲ 14%**](https://www.amazon.com/dp/B0GF7FV64R) [**MAGCOMSEN Womens 5 Hiking Golf Shorts with Pockets Summer Lightweight Quick Dry Gym Running Shorts Waterproof Navy S**MAGCOMSEN**$15.24**4.5★**▲ 12%**](https://www.amazon.com/dp/B0DZ2SMXHN) [**Yoglegins Womens Lightweight Hiking Cargo Shorts for Running Athletic Camping Travel Golf - Water Resistant with 5 Pockets(Navy Blue Medium)**Yoglegins**$20.11**4.5★**▲ 12%**](https://www.amazon.com/dp/B0F64TS8SW)
**~~View all trending →~~**
## **What buyers say about navy shorts women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“The fit is so flattering”*
**Comfort-Overall**19%
*“Comfortable and flattering”*
**Quality-Overall**6%
*“They are so well-made and reasonably priced”*
**Color**5%
*“Cute color”*
**Pockets/Compartments**5%
*“The pockets are deep”*
**Soft Feel**4%
*“Buttery soft material”*
**Value For Money**4%
*“Great deal”*
**Weight Light**3%
*“Lightweight”*
**Stretchability/Expandability/Elasticity**3%
*“Soft & stretchy”*
**Exercise/Sports Suitability**3%
*“Best Athletic Shorts I Have Ever Had”*
### **What buyers complain about **
**Size-Overall**23%
*“Run Large”*
**Material Quality**5%
*“The material was too thick and stiff”*
**Waist Fit**4%
*“Its big around my waist”*
**Thin**3%
*“Thin material”*
**Pockets/Compartments**3%
*“not actual back pockets”*
**Thigh Fit**3%
*“They fall mid thigh just as I had hoped”*
**Stretchability/Expandability/Elasticity**2%
*“Although they stretch”*
**Quality-Overall**2%
*“Overpriced for the quality”*
**Thickness**2%
*“Thin”*
**Color**2%
*“The navy looks almost like black”*
### **Top return reasons **
**Size-Overall**49%
**Waist Fit**12%
**Length**9%
**Material Quality**5%
**Thigh Fit**5%
**Hip Fit**4%
**Color**3%
**Inseam Fit**3%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is navy shorts women profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 105 tracked products. 6 of 27 products launched in the last 360 days are still selling. 90-day search growth is +222.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the navy shorts women niche?**
- 53 brands and 61 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in navy shorts women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Waist Fit. The return rate is 7.9% — above our launch gate.
- **When does demand for navy shorts women peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.4× the quietest.
- **What does it cost to enter the navy shorts women niche?**
- Listings span $8.99–$84.74; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.
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