---
title: "Navy Pashmina — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-pashmina"
last_updated: "2026-08-06T00:40:24.442Z"
locale: en
meta:
description: "Niche score 41/100 · $20K/yr market · 28K searches/yr · $15.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $20K/yr market · 28K searches/yr · $15.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Pashmina — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **navy pashmina**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 73Conversion 56Competition 45Returns 10Price range 73Avg price 75Brand share 43Review moat 32Quality gap 28
**Avg price**
**Great****$15.13**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+56.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$9.08–$30.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,333.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****9.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$20K**
$20K/yr · 28K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy pashmina is a $20K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy pashmina market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$38K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 94%
**Open market**
**18%**
- FURTALK24% - PULI21% - RIIQIICHY16% - Ciormis11% - CHICGAL7% - Century Star3% - Open — no brand owns it (10 brands, 18%)
## **Top navy pashmina search terms**
- **navy pashmina**12K/yr+47.2%6.5% conv. - **navy pashmina wraps for women**5K/yr+60.3%8.8% conv. - **navy blue pashmina**6K/yr+43.3%7.9% conv. - **navy sheer shawl**4K/yr+97.6%4.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-pashmina/search-terms)
## **Top navy pashmina products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$99010%$2K15%$3K20%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue**PULI**$30.14**4.7★436 rev](https://www.amazon.com/dp/B0FLXPMFTK) [2**RIIQIICHY Scarfs for Women Winter Navy Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl**RIIQIICHY**$16.14**4.7★13,756 rev](https://www.amazon.com/dp/B07FJWRKL8) [3**Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)**Ciormis**$11.20**4.6★558 rev](https://www.amazon.com/dp/B09X16LZ9C) [4**FURTALK Pashmina Shawls and Wraps for Evening Dress Womens Scarf Wedding Bride Bridesmaid Gifts Winter Scarves**FURTALK**$15.34**4.6★6,742 rev](https://www.amazon.com/dp/B095P8FBXR) [5**FURTALK Chiffon Shawl Wraps for Women Evening Dresses Soft Scarf Formal Wedding Bridal Scarves Navy**FURTALK**$13.82**4.6★310 rev](https://www.amazon.com/dp/B0DY4BDDD1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up**Avidlove**$13.89**63 rev4mo ago](https://www.amazon.com/dp/B0GS97Y5J9) [**Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size**Century Star**$13.29**145 rev8mo ago](https://www.amazon.com/dp/B0G1M791HQ) [**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue**PULI**$30.14**436 rev11mo ago](https://www.amazon.com/dp/B0FLXPMFTK) [**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**436 rev11mo ago](https://www.amazon.com/dp/B0FLXMX26B) [**Nonakgado Navy Blue Pashmina Scarf Reversible Paisley Pashmina Rave Shawls and Wraps for Men Women(Sy1-Navy Blue)**Nonakgado**$11.94**118 rev1y ago](https://www.amazon.com/dp/B0F15CXMGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up**Avidlove**$13.89**4.3★**▲ 68%**](https://www.amazon.com/dp/B0GS97Y5J9) [**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**4.7★**▲ 50%**](https://www.amazon.com/dp/B0FLXMX26B) [**Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size**Century Star**$13.29**4.4★**▲ 45%**](https://www.amazon.com/dp/B0G1M791HQ) [**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue**PULI**$30.14**4.7★**▲ 33%**](https://www.amazon.com/dp/B0FLXPMFTK) [**Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)**Ciormis**$11.20**4.6★**▲ 29%**](https://www.amazon.com/dp/B09X16LZ9C)
**~~View all trending →~~**
## **What buyers say about navy pashmina**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Buttery Soft”*
**Quality-Overall**16%
*“well made”*
**Warmth**12%
*“It worked well and even helped keep me warm in a cold, drafty building”*
**Color**10%
*“The colors are beautiful”*
**Weight Light**6%
*“it was the perfect weight”*
**Advertised Vs Actual Product**5%
*“as advertised”*
**Comfort-Overall**5%
*“Beautiful looking and comfortable”*
**Material Quality**5%
*“the material is soft”*
**Size-Overall**3%
*“Fit was fine”*
**Value For Money**2%
*“Good find for a fair price”*
### **What buyers complain about **
**Material Quality**9%
*“Very cheap material”*
**Size-Overall**8%
*“A little too long”*
**Advertised Vs Actual Product**8%
*“Item pictured is misleading”*
**Quality-Overall**6%
*“Looks cheap”*
**Thickness**6%
*“WAY TOO THIN”*
**Warmth**4%
*“if def doesnt make you any warmer”*
**Product Condition**3%
*“Item looks used”*
**Value For Money**3%
*“Feels like it would be a bit more expensive”*
**Color**3%
*“However, color is a pale butter yellow, not the warm white tone expected with ivory”*
**Ease Of Cleaning**3%
*“dirty”*
### **Top return reasons **
**Color**25%
**Size-Overall**18%
**Material Quality**12%
**Length**11%
**Thin**6%
**Weight Heavy**5%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Shape/Style**3%
**Width**2%
## **Common questions**
- **Is navy pashmina profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the navy pashmina niche?**
- 16 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in navy pashmina?**
- Top complaints mined from reviews: Material Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 9.1% — above our launch gate.
- **What does it cost to enter the navy pashmina niche?**
- Listings span $9.08–$30.62; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 3,333 reviews — the moat a new listing must climb.
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