---
title: "Navy Leggings Women — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-leggings-women"
last_updated: "2026-08-07T12:33:15.858Z"
locale: en
meta:
description: "Niche score 39/100 · $33K/yr market · 146K searches/yr · $17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $33K/yr market · 146K searches/yr · $17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Leggings Women — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **navy leggings women**
**Skip it**
Soft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 5Conversion 16Competition 85Returns 10Price range 63Avg price 82Brand share 79Review moat 23Quality gap 53
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.75–$30.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,979.87**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$33K**
$33K/yr · 146K searches
**Growth**
**Bad****-39.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy leggings women is a $33K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy leggings women market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$71K–$88K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**56%**
Top 20: 98%
**Top-5 click share**
**30%**
Top 20: 70%
**Open market**
**39%**
- CRZ YOGA20% - MXYMXY11% - Amazon Essentials9% - Colorfulkoala8% - FULLSOFT7% - THE GYM PEOPLE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -39.3% search growth over the last 90 days.
5K3KSpike '24Prime Day '25Spike '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-leggings-women/trend)
## **Top navy leggings women search terms**
- **navy leggings**72K/yr-38.7%1.9% conv. - **navy leggings women**50K/yr-43.0%2.1% conv. - **plus size blue leggings**5K/yr+12.8%0.0% conv. - **womens navy leggings**7K/yr-45.3%2.8% conv. - **womens navy blue leggings**6K/yr-48.4%2.3% conv. - **navy blue leggings for women**6K/yr-24.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-leggings-women/search-terms)
## **Top navy leggings women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6584%$1K6%$2K8%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy**MXYMXY**$18.24**4.7★36 rev](https://www.amazon.com/dp/B0FV8K8TCM) [2**FULLSOFT Buttery Soft Leggings for Women - High Waisted Tummy Control No See Through Workout Clothes for Women Yoga Outfits Cycling Tights Pants for Women Girls Fall Winter(Navy Blue Large-X-Large)**FULLSOFT**$8.77**4.5★1,612 rev](https://www.amazon.com/dp/B08K9BLSRZ) [3**Colorfulkoala Womens High Waisted Navy Blue Leggings for Women 28 Inseam Tummy Control Leggings Full Length Buttery Soft Yoga Pants (S True Navy)**Colorfulkoala**$20.66**4.5★355 rev](https://www.amazon.com/dp/B0DJ6XLC8Z) [4**CRZ YOGA Butterluxe High Waisted Lounge Legging 25 - Buttery Soft Workout Yoga Pants for Women True Navy Medium**CRZ YOGA**$30.54**4.6★18,251 rev](https://www.amazon.com/dp/B09R6VNM5Q) [5**CRZ YOGA Butterlift Leggings 25 True Navy Small**CRZ YOGA**$30.42**4.6★3,600 rev](https://www.amazon.com/dp/B0D9N981SQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Navy Medium**Amazon Essentials**$16.45**75 rev2mo ago](https://www.amazon.com/dp/B0FST1SMQ3) [**CRZ YOGA SculptAir No Front Seam Leggings 25 True Navy Small**CRZ YOGA**$29.80**156 rev5mo ago](https://www.amazon.com/dp/B0GDX4HBW3) [**MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy**MXYMXY**$18.24**36 rev9mo ago](https://www.amazon.com/dp/B0FV8K8TCM) [**MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue**MXYMXY**$21.76**77 rev1y ago](https://www.amazon.com/dp/B0FJ76VPRN) [**BAYDI Clouduxi High Waisted Workout Leggings for Women - 25 Buttery Soft Yoga Pants for Pilates Lounge and Everyday Wear Navy Blue**BAYDI**$24.82**150 rev1y ago](https://www.amazon.com/dp/B0FHB26D5D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Navy Medium**Amazon Essentials**$16.45**4.3★**▲ 261%**](https://www.amazon.com/dp/B0FST1SMQ3) [**CRZ YOGA SculptAir No Front Seam Leggings 25 True Navy Small**CRZ YOGA**$29.80**4.5★**▲ 253%**](https://www.amazon.com/dp/B0GDX4HBW3) [**MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue**MXYMXY**$21.76**3.9★**▲ 237%**](https://www.amazon.com/dp/B0FJ76VPRN) [**HUE Womens Wide Waistband Blackout Cotton Leggings Assorted Hosiery Navy Small US**HUE**$19.24**4.4★**▲ 229%**](https://www.amazon.com/dp/B07M7YM6C5) [**MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy**MXYMXY**$18.24**4.7★**▲ 228%**](https://www.amazon.com/dp/B0FV8K8TCM)
**~~View all trending →~~**
## **What buyers say about navy leggings women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit like a glove”*
**Comfort-Overall**14%
*“Perfect comfortable”*
**Soft Feel**12%
*“Soft and stretchy”*
**Quality-Overall**7%
*“It looks and feels well made”*
**Value For Money**4%
*“Good for the price”*
**Material Quality**3%
*“Soft material”*
**Thickness**3%
*“Nice and thick”*
**Color**3%
*“Great color”*
**Pockets/Compartments**3%
*“I love the pockets”*
**Stretchability/Expandability/Elasticity**2%
*“Comfortable and stretchy”*
### **What buyers complain about **
**Size-Overall**12%
*“Too big”*
**Material Quality**7%
*“not the material”*
**Thickness**5%
*“quite a bit thinner than I expected”*
**Transparency**5%
*“you can see through it”*
**Waist Fit**4%
*“Too tight banding at waist”*
**Quality-Overall**4%
*“Unflattering, poor quality, wont buy again”*
**Smell**4%
*“have a chemical smell”*
**Thin**2%
*“EXTREMELY thin”*
**Stretchability/Expandability/Elasticity**2%
*“Too much stretch”*
**Comfort-Overall**2%
*“Not comfortable”*
### **Top return reasons **
**Size-Overall**36%
**Waist Fit**17%
**Material Quality**10%
**Length**5%
**Thin**4%
**Inseam Fit**3%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
**Transparency**2%
## **Common questions**
- **Is navy leggings women profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 60 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -39.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the navy leggings women niche?**
- 25 brands and 33 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in navy leggings women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 9.2% — above our launch gate.
- **When does demand for navy leggings women peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the navy leggings women niche?**
- Listings span $5.75–$30.54; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 7,980 reviews — the moat a new listing must climb.
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