---
title: "Navy Blue Tie — $432K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-tie"
last_updated: "2026-08-12T01:16:02.225Z"
locale: en
meta:
description: "Niche score 52/100 · $432K/yr market · 483K searches/yr · $13.33 avg price. High returns (7.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $432K/yr market · 483K searches/yr · $13.33 avg price. High returns (7.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Tie — $432K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue tie**
**Worth a look**
Shows searches that convert (6.7% search→purchase), but high returns (7.3%) keeps it on the watch list.
Market size 57Growth 59Conversion 73Competition 55Returns 17Price range 67Avg price 61Brand share 69Review moat 24Quality gap 24
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.01–$34.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.33**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+35.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$432K**
$432K/yr · 483K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,046.23**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy blue tie is a $432K/yr Amazon United States market (483K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue tie market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$533K–$667K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**28%**
- RBOCOTT18% - JEMYGINS18% - HISDERN10% - Tie G U Style9% - GUSLESON8% - Barry.Wang8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-tie/trend)
## **Top navy blue tie search terms**
- **navy blue tie**182K/yr+29.0%6.9% conv. - **navy tie**79K/yr+46.1%7.2% conv. - **navy blue tie for men**56K/yr+33.8%7.5% conv. - **dark blue tie**41K/yr+45.8%5.4% conv. - **navy tie for men**36K/yr+36.8%8.1% conv. - **blue tie and pocket square set**8K/yr+97.0%0.9% conv. - **navy blue ties for men**13K/yr+15.9%4.9% conv. - **mens navy blue tie**11K/yr+38.9%6.7% conv. - **navy blue ties**9K/yr+35.1%3.2% conv. - **dark blue ties for men**10K/yr+17.7%6.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-tie/search-terms)
## **Top navy blue tie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22K10%$43K15%$65K20%$86K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RBOCOTT Silk Navy Blue Tie Business Wedding Formal Necktie for Men (Navy Blue)**RBOCOTT**$8.68**4.6★10,208 rev](https://www.amazon.com/dp/B081R8FG2Z) [2**JEMYGINS Silk Navy Blue Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(54)**JEMYGINS**$9.91**4.7★4,126 rev](https://www.amazon.com/dp/B0DYDD9PB1) [3**TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (Dark Navy)**Tie G U Style**$9.04**4.7★12,531 rev](https://www.amazon.com/dp/B07KXLL59J) [4**GUSLESON Classic Mens Wedding Ties for Men Silk Navy Blue Tie Solid 8cm Necktie (0791-03)**GUSLESON**$8.63**4.6★2,943 rev](https://www.amazon.com/dp/B08L82TRLH) [5**KOOELLE Mens Tie Solid Pure Color Plain Formal Navy Blue Ties For Men**KOOELLE**$8.68**4.7★9,629 rev](https://www.amazon.com/dp/B09BTJTS65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FIXSMITH Mens Navy Blue Tie Navy Tie for Men Solid Color Neckties Mens Neck Ties Formal for Wedding Business Graduation& Party 3.15 Wide**FIXSMITH**$6.78**197 rev8mo ago](https://www.amazon.com/dp/B0FX3PNSZS) [**Haggar Mens Satin Solid Tie Navy One Size**Haggar**$15.51**45 rev10mo ago](https://www.amazon.com/dp/B0FNTVKP1F) [**Tommy Hilfiger Mens Core Oxford Solid Tie Navy One Size**Tommy Hilfiger**$29.25**46 rev11mo ago](https://www.amazon.com/dp/B0FK5YBXJJ) [**JEMYGINS Silk Navy Blue Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(54)**JEMYGINS**$9.91**4,126 rev1y ago](https://www.amazon.com/dp/B0DYDD9PB1) [**WOXVM Mens Ties Classic Solid Satin Tie Pure Color 3.15 Mens Necktie Premium Formal Black Ties For Men Business & Wedding (Navy Blue)**WOXVM**$5.01**361 rev2y ago](https://www.amazon.com/dp/B0CP85BX7B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RBOCOTT Dark Blue Tie Formal Silk Necktie for Men (Dark Blue)**RBOCOTT**$9.04**4.6★**▲ 96%**](https://www.amazon.com/dp/B0B11V9SWR) [**WOXVM Mens Ties Classic Solid Pure Color 3.15 (8CM) Mens Necktie With Multiple Colors Premium Formal Black Neck Ties For Men Business Wedding Party Work Tie**WOXVM**$5.10**4.3★**▲ 76%**](https://www.amazon.com/dp/B0CJN57793) [**TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (Dark Navy)**Tie G U Style**$9.04**4.7★**▲ 60%**](https://www.amazon.com/dp/B07KXLL59J) [**Calvin Klein Mens Silver Spun Solid Tie Navy Regular**Calvin Klein**$34.91**4.5★**▲ 58%**](https://www.amazon.com/dp/B00I9ELKHG) [**GUSLESON Classic Mens Wedding Ties for Men Silk Navy Blue Tie Solid 8cm Necktie (0791-03)**GUSLESON**$8.63**4.6★**▲ 56%**](https://www.amazon.com/dp/B08L82TRLH)
**~~View all trending →~~**
## **What buyers say about navy blue tie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“in good condition”*
**Value For Money**18%
*“Worth it”*
**Color**12%
*“the colors are vibrant”*
**Advertised Vs Actual Product**10%
*“Looks just as pictured”*
**Size-Overall**4%
*“Im positive it will fit”*
**Print Quality**4%
*“attractive prints”*
**Pockets/Compartments**3%
*“Perfect tie and pocket square for my husband on our daughters wedding day”*
**Material Quality**3%
*“Material feels good”*
**Gifting Purpose**2%
*“comes in a very nice gift box”*
**Wrinkle**1%
*“I havent noticed any wrinkles so good there too”*
### **What buyers complain about **
**Advertised Vs Actual Product**12%
*“However, the pattern was a little different from what I expected based on the pictures”*
**Quality-Overall**11%
*“Cheap and inferior looking”*
**Size-Overall**9%
*“it's about 4 inches too short”*
**Color**8%
*“the color seemed like a lighter blue than the picture showed online”*
**Stitch/Finish/Polish**7%
*“Stitching is incomplete”*
**Durability**5%
*“This tie fell apart after one use”*
**Wrinkles**3%
*“Tie came with a crease”*
**Value For Money**3%
*“The value for the money isnt there”*
**Sleeve Fit**2%
*“complained that the sleeves were to long”*
**Thickness**2%
*“Its a bit thinner than i expected thats why 4 stars”*
### **Top return reasons **
**Color**41%
**Size-Overall**13%
**Length**12%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Waist Fit**3%
**Neck Fit**3%
**Width**3%
**Shape/Style**2%
## **Common questions**
- **Is navy blue tie profitable to sell on Amazon United States?**
- The niche generates $432K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the navy blue tie niche?**
- 15 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in navy blue tie?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 7.3% — above our launch gate.
- **When does demand for navy blue tie peak?**
- Demand peaks in Apr–May–Sep–Oct; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the navy blue tie niche?**
- Listings span $5.01–$34.91; the average listing price is $13.33 (sweet spot $15–$100). The average incumbent carries 5,046 reviews — the moat a new listing must climb.
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