---
title: "Navy Blue Swimsuit — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-swimsuit"
last_updated: "2026-08-12T01:16:35.285Z"
locale: en
meta:
description: "Niche score 60/100 · $24K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $24K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Swimsuit — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue swimsuit**
**Worth a look**
Shows demand growing +208.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 98Conversion 6Competition 96Returns 0Price range 95Avg price 95Brand share 95Review moat 58Quality gap 77
**Growth**
**Incredible****+208.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$29.58**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.75–$40.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,187.66**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$24K**
$24K/yr · 173K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****17.2%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy blue swimsuit is a $24K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue swimsuit market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$37K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**40%**
Top 20: 84%
**Top-5 click share**
**14%**
Top 20: 39%
**Open market**
**55%**
- Holipick10% - CUPSHE9% - ZAFUL9% - Herseas6% - Aqua Eve6% - Dridreo5%
## **Top navy blue swimsuit search terms**
- **navy blue swimsuit**48K/yr+230.9%0.3% conv. - **navy blue bathing suit**25K/yr+246.6%0.5% conv. - **navy swimsuits for women**27K/yr+165.2%0.4% conv. - **navy swimsuit**19K/yr+397.9%0.5% conv. - **navy bathing suit**14K/yr+315.6%0.4% conv. - **navy blue swimsuits for women**15K/yr+47.5%0.3% conv. - **navy blue bathing suits for women**9K/yr+117.4%0.3% conv. - **navy bikini set**7K/yr+146.6%0.3% conv. - **navy bathing suits for women**8K/yr+204.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-swimsuit/search-terms)
## **Top navy blue swimsuit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2352%$4713%$7064%$942101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Holipick Women Navy Blue Bandeau One Piece Swimsuits Tummy Control Bathing Suits Halter Strapless Swimwear L**Holipick**$36.26**4.5★715 rev](https://www.amazon.com/dp/B09SPL9WR1) [2**Tainehs Ribbed Two Piece Bikini Sets for Women Sexy Halter Triangle Top Swimsuit String Thong Bathing Suit Navy Blue**Tainehs**$23.26**4.4★69 rev](https://www.amazon.com/dp/B0FGV2YQKY) [3**Holipick Navy Blue Women Tummy Control One Piece Swimsuit - Push Up Bathing Suit Full Coverage Slimming Swimwear L**Holipick**$36.24**4.5★226 rev](https://www.amazon.com/dp/B09NVQ2CFC) [4**Aqua Eve One Piece Bathing Suit for Women Tummy Control Swimsuit Slimming Vintage Swimwear Navy Blue L**Aqua Eve**$31.20**4.2★1,748 rev](https://www.amazon.com/dp/B09QSWKPDS) [5**swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium**swimall**$29.91**4.4★57 rev](https://www.amazon.com/dp/B0GQ9C7CXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium**swimall**$29.91**57 rev4mo ago](https://www.amazon.com/dp/B0GQ9C7CXY) [**SUUKSESS Women Sexy One Piece Swimsuit Tummy Control Square Neck Bathing Suit Retro Backless Swimwear (Navy Blue M)**SUUKSESS**$33.16**177 rev6mo ago](https://www.amazon.com/dp/B0GBXCLDQ1) [**ANRABESS Womens Tankini Set Tummy Control Two Piece Swimsuit Perfect for Beach Vacation Versatile Summer Bathing Suit 2026 Navy Blue Medium**ANRABESS**$32.00**125 rev6mo ago](https://www.amazon.com/dp/B0G2568ZBX) [**ZAFUL Women High Waisted Bikini Sets Two Piece Swimsuit Push Up Twist Front Ruched Bathing Suit Navy Blue L**ZAFUL**$26.00**530 rev9mo ago](https://www.amazon.com/dp/B0FVFHNQJV) [**Yonique Women Two Piece Swimsuit - Knot Twist Bikini Set V Cut Bathing Suit 2026 Teen Bikini Navy Blue M**Yonique**$29.93**10 rev11mo ago](https://www.amazon.com/dp/B0GHN7J96B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yonique Women Two Piece Swimsuit - Knot Twist Bikini Set V Cut Bathing Suit 2026 Teen Bikini Navy Blue M**Yonique**$29.93**3.5★**▲ 11%**](https://www.amazon.com/dp/B0GHN7J96B) [**swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium**swimall**$29.91**4.4★**— 10%**](https://www.amazon.com/dp/B0GQ9C7CXY) [**ROSEWE Modest Tankini Swimsuits for Women Two Piece Athletic Womens Bathing Suits Blouson Tank Tops with Board Shorts Navy**ROSEWE**$37.03**4.4★**— 8%**](https://www.amazon.com/dp/B0F1MJ42VM) [**SUUKSESS Women Sexy One Piece Swimsuit Tummy Control Square Neck Bathing Suit Retro Backless Swimwear (Navy Blue M)**SUUKSESS**$33.16**4.3★**— 7%**](https://www.amazon.com/dp/B0GBXCLDQ1) [**Tainehs Ribbed Two Piece Bikini Sets for Women Sexy Halter Triangle Top Swimsuit String Thong Bathing Suit Navy Blue**Tainehs**$23.26**4.4★**— 7%**](https://www.amazon.com/dp/B0FGV2YQKY)
**~~View all trending →~~**
## **What buyers say about navy blue swimsuit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**34%
*“fits flattering”*
**Shape/Style**11%
*“Very flattering”*
**Quality-Overall**10%
*“Great Quality”*
**Comfort-Overall**10%
*“Really comfortable”*
**Color**5%
*“Love the green colors”*
**Material Quality**4%
*“The material is so comfortable”*
**Value For Money**3%
*“Great Value”*
**Strap/String Quality**3%
*“Adjustable straps provide support”*
**Chest Fit**2%
*“Great for larger chest”*
**Soft Feel**2%
*“The stretch makes it so soft”*
### **What buyers complain about **
**Size-Overall**23%
*“runs a bit small”*
**Shape/Style**5%
*“is not flattering”*
**Material Quality**4%
*“The material is not comfortable”*
**Color**4%
*“it still faded to a light grey”*
**Chest Fit**4%
*“The chest area also doesnt offer a lot of support”*
**Strap/String Quality**3%
*“The straps dont adjust, and its almost,”*
**Stretchability/Expandability/Elasticity**2%
*“the elastic is not”*
**Quality-Overall**2%
*“Poor Quality”*
**Waist Fit**2%
*“XL would barely cover my belly”*
**Advertised Vs Actual Product**2%
*“Disappointed that this does not fit as described”*
### **Top return reasons **
**Size-Overall**49%
**Chest Fit**16%
**Waist Fit**6%
**Length**5%
**Shape/Style**5%
**Hip Fit**4%
**Color**4%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Feet Fit**1%
## **Common questions**
- **Is navy blue swimsuit profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 174 tracked products. 14 of 88 products launched in the last 360 days are still selling. 90-day search growth is +208.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the navy blue swimsuit niche?**
- 46 brands and 59 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in navy blue swimsuit?**
- Top complaints mined from reviews: Size-Overall, Shape/Style, Material Quality. The return rate is 17.2% — above our launch gate.
- **What does it cost to enter the navy blue swimsuit niche?**
- Listings span $15.75–$40.65; the average listing price is $29.58 (sweet spot $15–$100). The average incumbent carries 1,188 reviews — the moat a new listing must climb.
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