---
title: "Navy Blue Sweatshirt Women — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-sweatshirt-women"
last_updated: "2026-08-07T12:24:11.289Z"
locale: en
meta:
description: "Niche score 37/100 · $47K/yr market · 261K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $47K/yr market · 261K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Sweatshirt Women — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue sweatshirt women**
**Skip it**
Soft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 2Conversion 12Competition 82Returns 17Price range 79Avg price 84Brand share 52Review moat 22Quality gap 57
**Avg price**
**Great****$18.59**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$9.79–$35.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,750.53**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$47K**
$47K/yr · 261K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-46.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy blue sweatshirt women is a $47K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue sweatshirt women market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**74%**
Top 20: 97%
**Top-5 click share**
**33%**
Top 20: 65%
**Open market**
**24%**
- Amazon Essentials38% - PRETTYGARDEN18% - Gildan11% - RUMIA4% - Hanes3% - Trendy Queen3%
## **Top navy blue sweatshirt women search terms**
- **navy blue sweatshirt women**50K/yr-50.5%0.8% conv. - **navy sweatshirt women**41K/yr-49.1%0.7% conv. - **navy blue crewneck sweatshirt**25K/yr-31.9%1.0% conv. - **navy crewneck sweatshirt**28K/yr-41.8%1.5% conv. - **navy blue crewneck**17K/yr-44.1%1.0% conv. - **navy crewneck**13K/yr-30.6%0.9% conv. - **womens navy sweatshirt**12K/yr-55.0%1.0% conv. - **navy pullover women**9K/yr-47.9%0.3% conv. - **navy blue pullover women**8K/yr-50.8%0.2% conv. - **womens navy blue sweatshirt**9K/yr-59.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-sweatshirt-women/search-terms)
## **Top navy blue sweatshirt women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)**PRETTYGARDEN**$25.86**4.2★223 rev](https://www.amazon.com/dp/B0F8N2SVKM) [2**Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Navy Large**Amazon Essentials**$16.24**4.3★822 rev](https://www.amazon.com/dp/B0BHTDGZQ9) [3**UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Medium - Navy**Gildan**$11.09**4.6★1,050 rev](https://www.amazon.com/dp/B01M1OM059) [4**PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy L)**PRETTYGARDEN**$35.86**4.5★506 rev](https://www.amazon.com/dp/B0DKDVZBGT) [5**Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Navy Medium**Amazon Essentials**$12.06**4.4★3,243 rev](https://www.amazon.com/dp/B08XQY7LGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kims cosiart Womens Oversized Sweatshirts Hoodies Long Sleeve Tops Fall Winter Clothes Crewneck Cozy Outfits Pullover Navy Blue**kims cosiart**$19.80**42 rev8mo ago](https://www.amazon.com/dp/B0FX2PNSH2) [**Naprzsnza Classic Crewneck Sweatshirts for Women - Relaxed Fit Soft Comfortable Pullover with Ribbed Cuffs and Hem (Navy Blue L)**Naprzsnza**$19.69**71 rev9mo ago](https://www.amazon.com/dp/B0FS751XX9) [**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHC44M) [**RUMIA Womens Casual Long Sleeve Crewneck Sweatshirt Loose Fit Solid Basic Pullover Tunic T Shirts Tops Sweatshirts for Women 2025 Navy Large**RUMIA**$16.18**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFGLS61) [**PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)**PRETTYGARDEN**$25.86**223 rev1y ago](https://www.amazon.com/dp/B0F8N2SVKM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Menoio Mens Crewneck Sweatshirt Casual Long Sleeve Sweat Shirts Athletic Fleece Basic Pullover Shirts(XXXL Navy Blue)**Menoio**$14.94**4.3★**▲ 94%**](https://www.amazon.com/dp/B0DDV1Q7V8) [**Amazon Essentials Mens Long-Sleeve Lightweight French Terry Crewneck Sweatshirt Dark Navy Medium**Amazon Essentials**$11.87**4.4★**▲ 85%**](https://www.amazon.com/dp/B08J94H4LH) [**Orchidays Womens Casual Crewneck Sweatshirt Long Sleeve Loose Fitting Pullovers Fall Tops Navy Blue**Orchidays**$22.18**4.4★**▲ 77%**](https://www.amazon.com/dp/B0D8KCB2FY) [**PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy M)**PRETTYGARDEN**$35.82**4.5★**▲ 74%**](https://www.amazon.com/dp/B0DKDWJ23D) [**Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Navy Medium**Amazon Essentials**$12.06**4.4★**▲ 67%**](https://www.amazon.com/dp/B08XQY7LGF)
**~~View all trending →~~**
## **What buyers say about navy blue sweatshirt women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Material is soft”*
**Size-Overall**15%
*“The size is accurate”*
**Comfort-Overall**13%
*“So comfortable”*
**Quality-Overall**7%
*“This is a high-quality sweatshirt”*
**Warmth**7%
*“warm for everyday lounging or errands”*
**Color**7%
*“Great color”*
**Weight Light**5%
*“I love how lightweight this is”*
**Value For Money**4%
*“Great deal”*
**Material Quality**3%
*“Nice thick material”*
**Thickness**2%
*“Nice thick crewneck”*
### **What buyers complain about **
**Size-Overall**20%
*“Shirt is too short”*
**Quality-Overall**8%
*“Cheap sweatshirt”*
**Color**5%
*“The pants were weird navy”*
**Sleeve Fit**4%
*“the sleeves were very long”*
**Material Quality**3%
*“The material felt cheap”*
**Thickness**3%
*“is a little thick for warmth”*
**Shrinkage Resistance**2%
*“Shrinkage”*
**Smell**2%
*“Smells like roach Spray”*
**Thin**2%
*“Thin material”*
**Pilling/Linting**2%
*“pilled up quickly”*
### **Top return reasons **
**Size-Overall**52%
**Material Quality**7%
**Sleeve Fit**5%
**Color**4%
**Thin**4%
**Length**4%
**Chest Fit**4%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Width**2%
## **Common questions**
- **Is navy blue sweatshirt women profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 53 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the navy blue sweatshirt women niche?**
- 24 brands and 61 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in navy blue sweatshirt women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 7.2% — above our launch gate.
- **What does it cost to enter the navy blue sweatshirt women niche?**
- Listings span $9.79–$35.86; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 9,751 reviews — the moat a new listing must climb.
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