---
title: "Trend — navy blue sweater"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-sweater/trend"
last_updated: "2026-08-12T11:48:32.564Z"
locale: en
meta:
  description: "Amazon product research for navy blue sweater: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for navy blue sweater: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Trend — navy blue sweater"
---

# **Navy Blue Sweater**

**Skip it**

Soft demand (-72.9% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 2Competition 98Returns 2Price range 85Avg price 95Brand share 78Review moat 24Quality gap 58

**Competition**

**Incredible****7%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$23.69**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.22–$47.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,171.24**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$12K**

$12K/yr · 285K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.3%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-72.9%**

90-day search growth — must beat 0% to launch

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend