---
title: "Navy Blue Sweater — $1K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-sweater"
last_updated: "2026-08-12T08:19:11.815Z"
locale: en
meta:
description: "Amazon product research for navy blue sweater: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue sweater: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Sweater — $1K/mo Amazon US Product Research (2026)"
---
# **Navy Blue Sweater**
**Skip it**
Soft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 2Competition 98Returns 2Price range 85Avg price 95Brand share 78Review moat 24Quality gap 58
**Competition**
**Incredible****7%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$23.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.22–$47.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,171.24**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$12K**
$12K/yr · 285K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-72.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is navy blue sweater profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue sweater is a $12K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue sweater market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$47K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#406**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **174 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.
**Brands**
**92 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**57%**
Top 20: 79%
**Top-5 click share**
**7%**
Top 20: 21%
**Open market**
**47%**
- Amazon Essentials23% - PRETTYGARDEN9% - ANRABESS8% - GRACE KARIN6% - NILOUFO4% - Trendy Queen3%
## **navy blue sweater demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -72.9% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-sweater/trend)
## **Top navy blue sweater search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **dark blue sweater**24K/yr-49.7%0.4% conv. - **navy blue sweaters for women**18K/yr-53.7%0.7% conv. - **blue sweaters**20K/yr-73.2%0.1% conv. - **blue knit sweater**10K/yr-41.2%0.1% conv. - **periwinkle sweater**14K/yr-75.0%0.0% conv. - **navy blue sweater for women**12K/yr-51.9%0.5% conv. - **dark blue sweater women**17K/yr-73.4%0.4% conv. - **cobalt blue sweater**17K/yr-80.7%0.5% conv. - **womens light blue sweater**19K/yr-81.1%0.6% conv. - **dusty blue sweater**12K/yr-70.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-sweater/search-terms)
## **Top navy blue sweater products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1212%$2433%$3644%$4861001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Blue Large**Amazon Essentials**$15.45**4.4★19,543 rev](https://www.amazon.com/dp/B08T7R71S7) [2**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Blue Medium**Amazon Essentials**$14.40**4.4★19,543 rev](https://www.amazon.com/dp/B08T7QZK8P) [3**PRETTYGARDEN Long Sleeve Crewneck Button Down Womens Sweaters Fall Open Front Chunky Cardigan Sweaters for Women 2026 (Light Blue Medium)**PRETTYGARDEN**$35.23**4.2★858 rev](https://www.amazon.com/dp/B0F4R45XXN) [4**ANRABESS Womens Long Sleeve V Neck Basic Sweaters Navy Blue M**ANRABESS**$22.33**4.3★1,952 rev](https://www.amazon.com/dp/B0F6YJNFCQ) [5**Amazon Essentials Womens Regular Fit Soft Cotton Cable Knit Long-Sleeve Crewneck Sweater Fisherman Style Ribbed (Available in Plus Size) Blue Heather Medium**Amazon Essentials**$19.45**4.5★13,118 rev](https://www.amazon.com/dp/B07QRV84H1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$17.98**188 rev8mo ago](https://www.amazon.com/dp/B0FMN35NTH) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$17.97**188 rev8mo ago](https://www.amazon.com/dp/B0FMN6B42R) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.35**188 rev8mo ago](https://www.amazon.com/dp/B0FMN3B1FH) [**ANRABESS Womens Long Sleeve V Neck Basic Sweaters Royal Blue L**ANRABESS**$23.83**1,952 rev11mo ago](https://www.amazon.com/dp/B0FK58YF1K) [**ANRABESS Womens Long Sleeve V Neck Basic Sweaters Navy Blue M**ANRABESS**$22.33**1,952 rev1y ago](https://www.amazon.com/dp/B0F6YJNFCQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$17.98**4.5★**▲ 165%**](https://www.amazon.com/dp/B0FMN35NTH) [**Amazon Essentials Womens Crewneck Sweater 100% Cotton Pastel Lilac Large Plus Size Available**Amazon Essentials**$19.21**4.3★**▲ 161%**](https://www.amazon.com/dp/B0BL78XNJM) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$17.97**4.5★**▲ 158%**](https://www.amazon.com/dp/B0FMN6B42R) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.35**4.5★**▲ 155%**](https://www.amazon.com/dp/B0FMN3B1FH) [**Yincro Womens Lightweight Open Front Cardigan Casual Long Sleeve Loose Cardigans with Pockets (Navy Blue XL)**Yincro**$16.22**4.6★**▲ 149%**](https://www.amazon.com/dp/B0FDWYRYCP)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue sweater**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fits as expected”*
**Quality-Overall**12%
*“The shirt is great quality”*
**Color**11%
*“Color is as described”*
**Soft Feel**8%
*“Buttery soft”*
**Comfort-Overall**8%
*“So comfortable”*
**Weight Light**5%
*“Light weight and true to size”*
**Warmth**4%
*“It keeps me warm”*
**Value For Money**4%
*“Best Deal”*
**Material Quality**3%
*“Nice material and very comfortable”*
**Shape/Style**3%
*“Cute style”*
### **What buyers complain about **
**Size-Overall**28%
*“Too short”*
**Quality-Overall**5%
*“cheaply made”*
**Color**4%
*“The color was nothing like the picture”*
**Durability**3%
*“Falls apart”*
**Material Quality**2%
*“Didnt like material”*
**Pilling/Linting**2%
*“Pills Badly”*
**Advertised Vs Actual Product**2%
*“The color was no where close to the picture”*
**Stitch/Finish/Polish**2%
*“Seams will rip”*
**Shrinkage Resistance**2%
*“It shrunk A LOT”*
**Sleeve Fit**2%
*“The sleeves are a little short”*
### **Top return reasons **
**Size-Overall**50%
**Color**8%
**Material Quality**6%
**Length**5%
**Sleeve Fit**4%
**Chest Fit**4%
**Shoulder Fit**3%
**Thin**3%
**Waist Fit**3%
**Shape/Style**2%
## **Common navy blue sweater questions**
- **Is navy blue sweater profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 348 tracked products. 8 of 90 products launched in the last 360 days are still selling. 90-day search growth is -72.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the navy blue sweater niche?**
- 92 brands and 132 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in navy blue sweater?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 11.3% — above our launch gate.
- **When does demand for navy blue sweater peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 10.6× the quietest.
- **What does it cost to enter the navy blue sweater niche?**
- Listings span $10.22–$47.49; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 5,171 reviews — the moat a new listing must climb.
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