---
title: "Navy Blue Shorts — $5K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shorts"
last_updated: "2026-08-12T10:50:30.778Z"
locale: en
meta:
description: "Amazon product research for navy blue shorts: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue shorts: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Shorts — $5K/mo Amazon US Product Research (2026)"
---
# **Navy Blue Shorts**
**Worth a look**
Shows demand growing +135.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 96Conversion 17Competition 94Returns 23Price range 79Avg price 84Brand share 88Review moat 23Quality gap 58
**Growth**
**Incredible****+135.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.79–$44.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,058.45**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$55K**
$55K/yr · 217K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is navy blue shorts profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue shorts is a $55K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue shorts market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,699**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**46 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**47%**
Top 20: 84%
**Top-5 click share**
**21%**
Top 20: 50%
**Open market**
**49%**
- Amazon Essentials24% - COOFANDY7% - PINSPARK6% - CRZ YOGA6% - NY Threads5% - Under Armour4%
## **navy blue shorts demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +135.7% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shorts/trend)
## **Top navy blue shorts search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **navy blue shorts men**37K/yr+160.9%0.8% conv. - **mens navy shorts**16K/yr+178.4%0.8% conv. - **mens navy blue shorts**18K/yr+253.1%0.6% conv. - **navy shorts men**17K/yr+138.2%0.8% conv. - **navy athletic shorts**16K/yr+135.5%0.6% conv. - **navy blue athletic shorts**16K/yr+117.6%0.9% conv. - **navy athletic shorts women**13K/yr+145.7%0.8% conv. - **navy blue athletic shorts women**12K/yr+109.8%1.0% conv. - **navy blue mens shorts**9K/yr+220.1%0.8% conv. - **navy blue running shorts women**8K/yr+91.0%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shorts/search-terms)
## **Top navy blue shorts products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Slim-Fit 11 Inseam Comfort Stretch Chino Shorts Navy 34**Amazon Essentials**$19.35**4.3★637 rev](https://www.amazon.com/dp/B0C4YQKS8D) [2**COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue**COOFANDY**$18.49**4.5★206 rev](https://www.amazon.com/dp/B0G4LNX2Z8) [3**Hanes Mens Athletic Favorite Cotton Pull-On Knit Pockets Gym 7.5in Inseam Shorts Navy Large**Hanes**$9.41**4.4★52,823 rev](https://www.amazon.com/dp/B0151E6XTG) [4**PINSPARK Summer Athletic Shorts for Women Breathable Workout Sports Shorts Quick-Dry Active Short with Deep Pockets Navy Blue L**PINSPARK**$16.61**4.5★574 rev](https://www.amazon.com/dp/B0DMSCPR6W) [5**Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Dark Navy 29**Amazon Essentials**$14.60**4.4★39,836 rev](https://www.amazon.com/dp/B01JQTA1PY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Mens Premium Twill Cargo Short Dark Navy 36**Wrangler Authentics**$21.12**68,611 rev3mo ago](https://www.amazon.com/dp/B0CP89B5DX) [**MAGCOMSEN Womens Running Shorts with Pockets High Waisted Athletic Workout Lounge Shorts with Liner Quick Dry Navy M**MAGCOMSEN**$13.72**45 rev5mo ago](https://www.amazon.com/dp/B0GF1QG4V9) [**PINSPARK 2 in 1 Lightweight Athletic Shorts for Woman Running Workout Exercise Shorts 3in High Split Dolphin Stretch Sports Short with Liner Pockets Navy Blue Medium**PINSPARK**$19.17**268 rev5mo ago](https://www.amazon.com/dp/B0G4PRLJD9) [**Hooxum Womens 5 Athletic Running Shorts High Waisted Quick Dry Lightweight Workout Gym Track Shorts with Zip Pocket UPF 50+ NavyBlue L**Hooxum**$14.47**83 rev6mo ago](https://www.amazon.com/dp/B0GG7FQKF5) [**COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue**COOFANDY**$18.49**206 rev6mo ago](https://www.amazon.com/dp/B0G4LNX2Z8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Classic-Fit 7 Chino Shorts Dark Navy 32**Amazon Essentials**$16.39**4.4★**▲ 27%**](https://www.amazon.com/dp/B07F2N3ZL2) [**MAGCOMSEN Womens Running Shorts with Pockets High Waisted Athletic Workout Lounge Shorts with Liner Quick Dry Navy M**MAGCOMSEN**$13.72**4.4★**▲ 23%**](https://www.amazon.com/dp/B0GF1QG4V9) [**Hooxum Womens 5 Athletic Running Shorts High Waisted Quick Dry Lightweight Workout Gym Track Shorts with Zip Pocket UPF 50+ NavyBlue L**Hooxum**$14.47**4.5★**▲ 23%**](https://www.amazon.com/dp/B0GG7FQKF5) [**Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Dark Navy 29**Amazon Essentials**$14.60**4.4★**▲ 22%**](https://www.amazon.com/dp/B01JQTA1PY) [**COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue**COOFANDY**$18.49**4.5★**▲ 22%**](https://www.amazon.com/dp/B0G4LNX2Z8)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fit is as expected”*
**Comfort-Overall**19%
*“Comfortable and flattering”*
**Value For Money**13%
*“Amazing value”*
**Quality-Overall**9%
*“They're well-made”*
**Pockets/Compartments**5%
*“love the pockets”*
**Weight Light**4%
*“Lightweight and comfortable”*
**Soft Feel**4%
*“soft comfortable material”*
**Stretchability/Expandability/Elasticity**3%
*“Comfortable and stretch as needed”*
**Material Quality**2%
*“Material is soft”*
**Advertised Vs Actual Product**2%
*“Exactly what I needed”*
### **What buyers complain about **
**Size-Overall**18%
*“They was kinda tight around the thighs”*
**Quality-Overall**7%
*“Very thin wish the quality was a little bit better”*
**Color**6%
*“Need more colors”*
**Thickness**6%
*“Very thin”*
**Material Quality**5%
*“Material is also very cheap”*
**Thin**5%
*“very thin”*
**Pockets/Compartments**3%
*“No real pockets”*
**Waist Fit**3%
*“Too Short, Too Big in Waist”*
**Stitch/Finish/Polish**2%
*“I think the seam just worked its way loose”*
**Exercise/Sports Suitability**2%
*“I wouldnt wear them to the gym or even out in public”*
### **Top return reasons **
**Size-Overall**46%
**Waist Fit**15%
**Length**10%
**Material Quality**6%
**Inseam Fit**5%
**Thigh Fit**4%
**Thin**2%
**Hip Fit**2%
**Advertised Vs Actual Product**2%
**Color**2%
## **Common navy blue shorts questions**
- **Is navy blue shorts profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 99 tracked products. 9 of 27 products launched in the last 360 days are still selling. 90-day search growth is +135.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the navy blue shorts niche?**
- 46 brands and 83 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in navy blue shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.5% — above our launch gate.
- **When does demand for navy blue shorts peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the navy blue shorts niche?**
- Listings span $7.79–$44.10; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 7,058 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)