---
title: "Navy Blue Shorts for Girls — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shorts-for-girls"
last_updated: "2026-08-12T08:25:56.787Z"
locale: en
meta:
description: "Amazon product research for navy blue shorts for girls: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue shorts for girls: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Shorts for Girls — Amazon US Product Research"
---
# **Navy Blue Shorts for Girls**
**Worth a look**
Shows demand growing +136.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 96Conversion 18Competition 96Returns 14Price range 74Avg price 70Brand share 88Review moat 68Quality gap 33
**Growth**
**Incredible****+136.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.30–$39.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.43**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****784.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$30K**
$30K/yr · 149K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is navy blue shorts for girls profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue shorts for girls is a $30K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue shorts for girls market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$58K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **154 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**47%**
Top 20: 94%
**Top-5 click share**
**16%**
Top 20: 43%
**Open market**
**46%**
- Haloumoning11% - Amazon Essentials10% - BOOPH10% - The Children's Place8% - JOCMIC8% - Auranso7%
## **navy blue shorts for girls demand & seasonality**
Weekly Amazon search volume, last 48 weeks — +136.9% search growth over the last 90 days.
8K6KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shorts-for-girls/trend)
## **Top navy blue shorts for girls search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **blue shorts girls**17K/yr+161.5%0.9% conv. - **girls navy shorts**16K/yr+145.2%2.1% conv. - **navy blue shorts for girls**19K/yr+88.9%1.6% conv. - **girls blue shorts**10K/yr+205.1%1.0% conv. - **girls navy blue shorts**9K/yr+166.6%1.4% conv. - **navy shorts for girls**11K/yr+86.6%2.0% conv. - **navy blue uniform shorts for girls**9K/yr+105.3%0.6% conv. - **girls navy athletic shorts**8K/yr+66.0%1.6% conv. - **navy blue shorts girls**6K/yr+196.8%1.6% conv. - **navy blue school shorts for girls**4K/yr+189.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shorts-for-girls/search-terms)
## **Top navy blue shorts for girls products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6104%$1K6%$2K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BOOPH Girls Bike Shorts Cartwheel Shorts Dance Shorts for Toddlers Girls 7-8 Years Navy 3 Pack**BOOPH**$10.66**4.6★657 rev](https://www.amazon.com/dp/B0C1BLGLDB) [2**Haloumoning Girls Athletic Shorts High Waist Elastic 2 in 1 Running Shorts with Side Pockets 5-14 Years Navy Blue**Haloumoning**$13.24**4.5★527 rev](https://www.amazon.com/dp/B0DLMKMSWB) [3**Amazon Essentials Girls French Terry Patch Pocket Shorts Navy Medium**Amazon Essentials**$14.48**4.3★98 rev](https://www.amazon.com/dp/B0DNFJ6VLM) [4**The Childrens Place girls Mix and Match Bike Shorts Pants Tidal 2 Pack Medium US**The Children's Place**$10.27**4.7★3,741 rev](https://www.amazon.com/dp/B08HMBLFMC) [5**Kid Nation Girls Athletic Shorts Cotton Girls Running Shorts with Pockets Drawstring Kids Soccer Gym Workout Sports Active Shorts Navy 10-12 Years**Kid Nation**$19.10**4.6★74 rev](https://www.amazon.com/dp/B0DT9P91FY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 4T**Amazon Essentials**$11.61**278 rev2mo ago](https://www.amazon.com/dp/B0FVJNQQ3W) [**Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 3T**Amazon Essentials**$11.80**278 rev2mo ago](https://www.amazon.com/dp/B0FVJFFK4X) [**Girls Athletic Shorts Elastic V-Cross Waist Comfortable Workout Shorts for Teen Kids Biker Volleyball Gymnastics Dance Yoga Ballet Size 9-10 Years Navy Blue**Guicizi**$7.70**25 rev3mo ago](https://www.amazon.com/dp/B0GL9F3KV7) [**HASMES Girls 5 Athletic Shorts High Waisted with Pockets for Yoga Running Gymnastics 7-14Y Navy Blue**HASMES**$13.15**48 rev5mo ago](https://www.amazon.com/dp/B0G5PCRB1F) [**HASMES Girls Athletic Bermuda Shorts with Pockets Lightweight Quick Dry Hiking Cargo Running Shorts for Kids 7-14Y Navy**HASMES**$14.82**53 rev6mo ago](https://www.amazon.com/dp/B0G4ZNHRK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HASMES Girls Athletic Bermuda Shorts with Pockets Lightweight Quick Dry Hiking Cargo Running Shorts for Kids 7-14Y Navy**HASMES**$14.82**4.4★**▲ 59%**](https://www.amazon.com/dp/B0G4ZNHRK6) [**Girls Athletic Shorts Elastic V-Cross Waist Comfortable Workout Shorts for Teen Kids Biker Volleyball Gymnastics Dance Yoga Ballet Size 9-10 Years Navy Blue**Guicizi**$7.70**4.9★**▲ 58%**](https://www.amazon.com/dp/B0GL9F3KV7) [**Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 4T**Amazon Essentials**$11.61**4.7★**▲ 57%**](https://www.amazon.com/dp/B0FVJNQQ3W) [**Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 3T**Amazon Essentials**$11.80**4.7★**▲ 57%**](https://www.amazon.com/dp/B0FVJFFK4X) [**HASMES Girls 5 Athletic Shorts High Waisted with Pockets for Yoga Running Gymnastics 7-14Y Navy Blue**HASMES**$13.15**4.5★**▲ 54%**](https://www.amazon.com/dp/B0G5PCRB1F)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue shorts for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“the fit is very accurate”*
**Comfort-Overall**15%
*“They are comfortable enough for everyday wear”*
**Quality-Overall**9%
*“Very nicely constructed”*
**Color**7%
*“Nice color”*
**Exercise/Sports Suitability**5%
*“perfect for athletics”*
**Pockets/Compartments**5%
*“Love that they actually have functional pockets”*
**Soft Feel**4%
*“These shorts are so soft”*
**Value For Money**4%
*“Cute & affordable option”*
**Stretchability/Expandability/Elasticity**4%
*“the elastic around the waist is comfortable”*
**Material Quality**3%
*“the material is comfortable”*
### **What buyers complain about **
**Size-Overall**36%
*“Runs big”*
**Durability**5%
*“They wont last forever”*
**Pockets/Compartments**4%
*“Too long and the pockets were weird the drawstring was also not flattering for my short stocky kiddo”*
**Material Quality**4%
*“poor material”*
**Allergies**3%
*“And honestly, I was surprised by how itchy the material was”*
**Shrinkage Resistance**3%
*“Material shrinkage”*
**Quality-Overall**3%
*“horrible quality”*
**Lining Quality**2%
*“It doesn't have a liner which my daughter appreciates”*
### **Top return reasons **
**Size-Overall**62%
**Waist Fit**12%
**Length**7%
**Thigh Fit**3%
**Inseam Fit**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Hip Fit**2%
**Shape/Style**1%
## **Common navy blue shorts for girls questions**
- **Is navy blue shorts for girls profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 129 tracked products. 2 of 46 products launched in the last 360 days are still selling. 90-day search growth is +136.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the navy blue shorts for girls niche?**
- 35 brands and 41 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in navy blue shorts for girls?**
- Top complaints mined from reviews: Size-Overall, Durability, Pockets/Compartments. The return rate is 8.2% — above our launch gate.
- **What does it cost to enter the navy blue shorts for girls niche?**
- Listings span $6.30–$39.62; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.
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