---
title: "Trend — navy blue shirt"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shirt/trend"
last_updated: "2026-08-12T10:55:11.192Z"
locale: en
meta:
  description: "Amazon product research for navy blue shirt: $24K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for navy blue shirt: $24K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Trend — navy blue shirt"
---

# **Navy Blue Shirt**

**Worth a look**

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 66Conversion 18Competition 97Returns 18Price range 64Avg price 66Brand share 75Review moat 24Quality gap 58

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+45.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$13.86**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.87–$30.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$284K**

$284K/yr · 1.4M searches

**Review moat**

**Bad****6,197.82**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****6.9%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend