---
title: "Navy Blue Shirt — $284K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shirt"
last_updated: "2026-08-12T01:16:43.604Z"
locale: en
meta:
description: "Niche score 57/100 · $284K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $284K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Shirt — $284K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue shirt**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 66Conversion 18Competition 97Returns 18Price range 64Avg price 66Brand share 75Review moat 24Quality gap 58
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+45.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.86**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.87–$30.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$284K**
$284K/yr · 1.4M searches
**Review moat**
**Bad****6,197.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy blue shirt is a $284K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue shirt market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$208K–$277K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#686**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**54 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**60%**
Top 20: 88%
**Top-5 click share**
**13%**
Top 20: 35%
**Open market**
**35%**
- ANRABESS22% - Amazon Essentials20% - PRETTYGARDEN8% - YUCOLEN6% - Zeagoo5% - Artfish5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.7% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shirt/trend)
## **Top navy blue shirt search terms**
- **navy tank top women**131K/yr+132.7%1.6% conv. - **navy blue tank top**138K/yr+100.0%1.4% conv. - **navy blue shirt women**125K/yr+1.8%0.7% conv. - **navy blue tank tops for women**84K/yr+69.4%1.5% conv. - **navy blue shirt**109K/yr+3.6%0.5% conv. - **navy blue**114K/yr-3.5%0.1% conv. - **navy blue blouse**86K/yr+11.5%0.3% conv. - **navy tank top**78K/yr+63.7%1.4% conv. - **navy tops for women**46K/yr+185.0%0.5% conv. - **womens navy blue tops**59K/yr+56.9%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shirt/search-terms)
## **Top navy blue shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3K2%$6K3%$9K4%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Slim-Fit Ribbed Scoop Neck Tank Tops Pack of 2 Navy Small**Amazon Essentials**$12.68**4.6★77,433 rev](https://www.amazon.com/dp/B092MM5JTT) [2**Artfish Womens Sleeveless Full Length Ribbed Fitted Racerback Workout Crew High Neck Basic Tank Top (Navy Blue M)**Artfish**$15.47**4.3★1,358 rev](https://www.amazon.com/dp/B0DSPNTY3B) [3**Amazon Essentials Womens Slim-Fit Ribbed Scoop Neck Tank Tops Pack of 2 Navy/White X-Large**Amazon Essentials**$10.82**4.6★77,433 rev](https://www.amazon.com/dp/B0775B4NNK) [4**ANRABESS Women Tops Cap Sleeve Dressy Casual V Neck Shirts 2026 Summer Business Work Blouses Outfits Trendy Spring Clothing Navy Blue Medium**ANRABESS**$10.37**4.3★3,456 rev](https://www.amazon.com/dp/B0DK8H3325) [5**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Medium Navy Blue**ANRABESS**$12.75**4.6★519 rev](https://www.amazon.com/dp/B0FVXK88ZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Slim-Fit Ribbed Tank Top Navy Small**Amazon Essentials**$10.25**198 rev3mo ago](https://www.amazon.com/dp/B0FRS3W8KK) [**Amazon Essentials Womens Slim-Fit Ribbed Tank Top Navy Large**Amazon Essentials**$9.45**198 rev3mo ago](https://www.amazon.com/dp/B0FRRL35VW) [**PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Navy Medium)**PRETTYGARDEN**$16.97**925 rev7mo ago](https://www.amazon.com/dp/B0FPC45YL8) [**PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Navy Small)**PRETTYGARDEN**$16.22**925 rev7mo ago](https://www.amazon.com/dp/B0FPC4QYFF) [**Trendy Queen Womens Double Lined Square Neck Tank Top Navy Blue**Trendy Queen**$16.52**961 rev7mo ago](https://www.amazon.com/dp/B0G13W3JYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Short-Sleeve Polo Shirt -Navy M**Amazon Essentials**$10.73**4.3★**▲ 27%**](https://www.amazon.com/dp/B07JXTB4P5) [**Amazon Essentials Womens Slim-Fit Ribbed Tank Top Navy Small**Amazon Essentials**$10.25**4.2★**▲ 26%**](https://www.amazon.com/dp/B0FRS3W8KK) [**Amazon Essentials Womens Slim-Fit Ribbed Scoop Neck Tank Tops Pack of 2 Navy Small**Amazon Essentials**$12.68**4.6★**▲ 26%**](https://www.amazon.com/dp/B092MM5JTT) [**Amazon Essentials Womens Slim-Fit Ribbed Tank Top Navy Large**Amazon Essentials**$9.45**4.2★**▲ 26%**](https://www.amazon.com/dp/B0FRRL35VW) [**PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Navy Medium)**PRETTYGARDEN**$16.97**4.4★**▲ 24%**](https://www.amazon.com/dp/B0FPC45YL8)
**~~View all trending →~~**
## **What buyers say about navy blue shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Not too tight”*
**Comfort-Overall**11%
*“comfortable to wear”*
**Quality-Overall**10%
*“Amazing quality”*
**Color**9%
*“True to color”*
**Soft Feel**8%
*“So soft”*
**Material Quality**7%
*“Good material”*
**Value For Money**4%
*“Excellent price”*
**Shape/Style**3%
*“Very flattering”*
**Stretchability/Expandability/Elasticity**2%
*“The material has a nice stretch”*
**Weight Light**2%
*“Lightweight and pretty”*
### **What buyers complain about **
**Size-Overall**26%
*“It is Big”*
**Quality-Overall**4%
*“On the cheap-looking side”*
**Material Quality**4%
*“Cheap material and unflattering”*
**Color**4%
*“I'll update with a photo later as photo I took is too dark”*
**Thickness**3%
*“Not as thick as I was hoping for”*
**Wrinkles**2%
*“Arrived wrinkled”*
**Product Condition**2%
*“Used”*
**Value For Money**2%
*“not cheap at all”*
**Arm Fit**2%
*“Armholes are bigger too”*
**Neck Fit**1%
*“The high neck is not my preference”*
### **Top return reasons **
**Size-Overall**46%
**Length**9%
**Chest Fit**9%
**Material Quality**8%
**Color**5%
**Waist Fit**4%
**Shape/Style**2%
**Sleeve Fit**2%
**Arm Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is navy blue shirt profitable to sell on Amazon United States?**
- The niche generates $284K/yr across 184 tracked products. 28 of 86 products launched in the last 360 days are still selling. 90-day search growth is +45.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the navy blue shirt niche?**
- 54 brands and 85 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in navy blue shirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.9% — above our launch gate.
- **When does demand for navy blue shirt peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the navy blue shirt niche?**
- Listings span $5.87–$30.93; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 6,198 reviews — the moat a new listing must climb.
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