---
title: "Navy Blue Shirt for Men — $8K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shirt-for-men"
last_updated: "2026-08-12T10:55:05.447Z"
locale: en
meta:
description: "Amazon product research for navy blue shirt for men: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue shirt for men: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Shirt for Men — $8K/mo Amazon US Product Research"
---
# **Navy Blue Shirt for Men**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Market size 23Growth 63Conversion 21Competition 95Returns 22Price range 69Avg price 77Brand share 86Review moat 23Quality gap 48
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.02–$34.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+40.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$92K**
$92K/yr · 352K searches
**Review moat**
**Bad****8,093.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is navy blue shirt for men profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue shirt for men is a $92K/yr Amazon United States market (352K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue shirt for men market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$95K–$127K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#292**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**54 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**49%**
Top 20: 80%
**Top-5 click share**
**19%**
Top 20: 40%
**Open market**
**46%**
- MAGCOMSEN17% - COOFANDY13% - Gildan7% - J.VER7% - Amazon Essentials5% - Cotrasen5%
## **navy blue shirt for men demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.9% search growth over the last 90 days.
9K7KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shirt-for-men/trend)
## **Top navy blue shirt for men search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **navy blue shirt for men**44K/yr+7.4%0.9% conv. - **navy blue t shirt**31K/yr+69.9%1.3% conv. - **mens navy blue shirt**25K/yr+50.5%1.0% conv. - **navy blue tshirt**25K/yr+31.1%1.3% conv. - **navy tshirt**23K/yr+51.2%0.7% conv. - **navy blue mens shirt**21K/yr+45.9%1.1% conv. - **navy t shirt**20K/yr+51.9%0.7% conv. - **navy blue t shirts for men**19K/yr+30.1%1.5% conv. - **navy shirts for men**18K/yr+48.9%0.8% conv. - **navy blue shirt men**15K/yr+50.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-shirt-for-men/search-terms)
## **Top navy blue shirt for men products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$7K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Short Sleeve Shirts for Men Dry Fit Moisture Wicking Active Athletic Performance Breathable Shirts Workout Running T-Shirt**MAGCOMSEN**$11.01**4.5★3,275 rev](https://www.amazon.com/dp/B08WYF1RSN) [2**Gildan Adult Ultra Cotton T-Shirt Style G2000 Multipack Navy (2-Pack) Large**Gildan**$11.12**4.5★112,660 rev](https://www.amazon.com/dp/B07611ZQCN) [3**J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Navy Blue Large**J.VER**$19.78**4.5★7,626 rev](https://www.amazon.com/dp/B09LS12V87) [4**COOFANDY Linen Shirt for Men Tropical Shirts Beach Wedding Guest Shirt Summer Pure Cotton Shirts Navy Blue**COOFANDY**$21.37**4.4★266 rev](https://www.amazon.com/dp/B0FYC7RGY5) [5**Hanes Mens Short Sleeve X-Temp W/ Freshiq Polo Navy X-Large**Hanes**$12.79**4.5★35,456 rev](https://www.amazon.com/dp/B06W5HD74D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAGCOMSEN Moisture Wicking Shirts for Men Athletic Running Short Sleeve T-Shirt Gym Workout Tennis Shirt Lightweight Tee Navy L**MAGCOMSEN**$10.97**69 rev6mo ago](https://www.amazon.com/dp/B0GCHXN5LY) [**JMIERR Mens Polo Shirt Short Sleeve Casual Vintage Textured Button Down Knit Tee Shirts Old Money Clothes 3XL Navy Blue**JMIERR**$18.24**577 rev8mo ago](https://www.amazon.com/dp/B0FY2PSF18) [**COOFANDY Linen Shirt for Men Tropical Shirts Beach Wedding Guest Shirt Summer Pure Cotton Shirts Navy Blue**COOFANDY**$21.37**266 rev8mo ago](https://www.amazon.com/dp/B0FYC7RGY5) [**ROUWELL Mens Navy Blue Dress Shirt Long Sleeve Wrinkle Free Stretch Non Iron Business Casual Work Button Up Tuxedo Shirts L**ROUWELL**$15.87**1,011 rev9mo ago](https://www.amazon.com/dp/B0FRTNK3MS) [**Amazon Essentials Mens Relaxed Fit Cotton Jersey T-Shirt Navy X-Large**Amazon Essentials**$8.82**377 rev1y ago](https://www.amazon.com/dp/B0DN5WY6QH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAGCOMSEN Polo Shirts for Men Short Sleeve Collared Golf Shirt with Pocket Moisture Wicking Quick Dry Performance Navy Polos**MAGCOMSEN**$13.85**4.7★**▲ 49%**](https://www.amazon.com/dp/B0C1NDLLWJ) [**COOFANDY Linen Shirt for Men Tropical Shirts Beach Wedding Guest Shirt Summer Pure Cotton Shirts Navy Blue**COOFANDY**$21.37**4.4★**▲ 49%**](https://www.amazon.com/dp/B0FYC7RGY5) [**MAGCOMSEN Moisture Wicking Shirts for Men Athletic Running Short Sleeve T-Shirt Gym Workout Tennis Shirt Lightweight Tee Navy L**MAGCOMSEN**$10.97**4.5★**▲ 47%**](https://www.amazon.com/dp/B0GCHXN5LY) [**MAGNIVIT Mens Shirts Short Sleeve Cotton T-Shirt Basic Classic Casual Pullover Shirt Navy**MAGNIVIT**$15.01**4.5★**▲ 45%**](https://www.amazon.com/dp/B0DSZYHR62) [**JMIERR Mens Polo Shirt Short Sleeve Casual Vintage Textured Button Down Knit Tee Shirts Old Money Clothes 3XL Navy Blue**JMIERR**$18.24**4.6★**▲ 43%**](https://www.amazon.com/dp/B0FY2PSF18)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue shirt for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Not too tight”*
**Quality-Overall**18%
*“Decent quality shirt”*
**Comfort-Overall**7%
*“Very comfortable and breathable”*
**Color**7%
*“Nice color”*
**Value For Money**6%
*“Great value”*
**Material Quality**6%
*“Decent material”*
**Soft Feel**5%
*“Sooooo buttery soft”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Weight Light**2%
*“This shirt is lightweight”*
**Breathability**2%
*“Breathable & Comfortable”*
### **What buyers complain about **
**Size-Overall**26%
*“they run big”*
**Material Quality**10%
*“The material is really rough”*
**Quality-Overall**5%
*“Poor quality”*
**Advertised Vs Actual Product**4%
*“so this was misleading”*
**Product Condition**3%
*“Used”*
**Color**3%
*“not white”*
**Value For Money**3%
*“the price went up to $19.99”*
**Shrinkage Resistance**3%
*“Shrinks significantly upon first wash”*
**Wrinkles**2%
*“But these are also not wrinkle free at all”*
**Thickness**2%
*“Its pretty thick for a dress shirt”*
### **Top return reasons **
**Size-Overall**48%
**Material Quality**10%
**Length**7%
**Chest Fit**7%
**Color**5%
**Sleeve Fit**3%
**Shoulder Fit**2%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Thin**2%
## **Common navy blue shirt for men questions**
- **Is navy blue shirt for men profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 133 tracked products. 7 of 26 products launched in the last 360 days are still selling. 90-day search growth is +40.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the navy blue shirt for men niche?**
- 54 brands and 118 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in navy blue shirt for men?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for navy blue shirt for men peak?**
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the navy blue shirt for men niche?**
- Listings span $6.02–$34.95; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 8,093 reviews — the moat a new listing must climb.
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