---
title: "Navy Blue Leggings Women — $112K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-leggings-women"
last_updated: "2026-08-08T10:46:01.179Z"
locale: en
meta:
description: "Niche score 46/100 · $112K/yr market · 389K searches/yr · $17.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $112K/yr market · 389K searches/yr · $17.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Leggings Women — $112K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue leggings women**
**Skip it**
Soft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 7Conversion 21Competition 90Returns 12Price range 79Avg price 81Brand share 89Review moat 23Quality gap 57
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.75–$50.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$112K**
$112K/yr · 389K searches
**Review moat**
**Bad****7,635.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-35.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy blue leggings women is a $112K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue leggings women market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$176K–$220K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**46%**
Top 20: 94%
**Top-5 click share**
**25%**
Top 20: 64%
**Open market**
**49%**
- CRZ YOGA13% - Amazon Essentials10% - MXYMXY9% - FULLSOFT8% - SP3LOPS6% - Leafigure5%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -35.1% search growth over the last 90 days.
13K8KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-leggings-women/trend)
## **Top navy blue leggings women search terms**
- **navy blue leggings**100K/yr-30.4%1.7% conv. - **navy leggings**72K/yr-38.7%1.8% conv. - **navy blue leggings women**64K/yr-44.7%2.1% conv. - **navy leggings women**50K/yr-43.0%2.1% conv. - **old navy leggings for women**20K/yr-35.0%0.3% conv. - **dark blue leggings**18K/yr-25.4%1.4% conv. - **navy blue leggings with pockets**14K/yr-20.4%1.8% conv. - **navy leggings with pockets**10K/yr-20.8%2.7% conv. - **old navy leggings**9K/yr-13.6%0.2% conv. - **dark blue leggings women**8K/yr-16.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-leggings-women/search-terms)
## **Top navy blue leggings women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$7K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FULLSOFT Buttery Soft Leggings for Women - High Waisted Tummy Control No See Through Workout Clothes for Women Yoga Outfits Cycling Tights Pants for Women Girls Fall Winter(Navy Blue Large-X-Large)**FULLSOFT**$8.77**4.5★1,612 rev](https://www.amazon.com/dp/B08K9BLSRZ) [2**SP3LOPS Yoga Pants with Pockets for Women High Waisted Tummy Control Womens Buttery Soft Yoga Workout Leggings Running Pants Navy Blue**SP3LOPS**$26.14**4.4★1,590 rev](https://www.amazon.com/dp/B0BTC8CPHR) [3**Leafigure High Waisted Leggings for Women- Soft No See-Through Yoga Pants for Gym Workout Running Navy L-XL**Leafigure**$6.84**4.6★1,862 rev](https://www.amazon.com/dp/B0F9WJCKTZ) [4**CRZ YOGA Butterluxe High Waisted Lounge Legging 25 - Buttery Soft Workout Yoga Pants for Women True Navy Medium**CRZ YOGA**$30.54**4.6★18,251 rev](https://www.amazon.com/dp/B09R6VNM5Q) [5**MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy**MXYMXY**$18.24**4.7★36 rev](https://www.amazon.com/dp/B0FV8K8TCM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Womens Formflex High Rise Buttery Soft 7/8 Length Yoga Legging with 25 Inseam Navy Medium**Amazon Essentials**$19.99**56 rev1mo ago](https://www.amazon.com/dp/B0FSSSW264) [**Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Navy Medium**Amazon Essentials**$16.45**75 rev2mo ago](https://www.amazon.com/dp/B0FST1SMQ3) [**MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy**MXYMXY**$18.24**36 rev9mo ago](https://www.amazon.com/dp/B0FV8K8TCM) [**MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue**MXYMXY**$21.76**77 rev1y ago](https://www.amazon.com/dp/B0FJ76VPRN) [**MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue**MXYMXY**$22.49**77 rev1y ago](https://www.amazon.com/dp/B0FJ7JK57S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Womens Formflex High Rise Buttery Soft 7/8 Length Yoga Legging with 25 Inseam Navy Medium**Amazon Essentials**$19.99**4.3★**▲ 236%**](https://www.amazon.com/dp/B0FSSSW264) [**Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Navy Medium**Amazon Essentials**$16.45**4.3★**▲ 231%**](https://www.amazon.com/dp/B0FST1SMQ3) [**Ipletix Leggings with Pockets for Women High Waisted Leggings Buttery Soft Non See Through Workout Yoga Pants Navy**Ipletix**$8.04**4.3★**▲ 220%**](https://www.amazon.com/dp/B0CKQXD961) [**MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue**MXYMXY**$21.76**3.9★**▲ 208%**](https://www.amazon.com/dp/B0FJ76VPRN) [**MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy**MXYMXY**$18.24**4.7★**▲ 208%**](https://www.amazon.com/dp/B0FV8K8TCM)
**~~View all trending →~~**
## **What buyers say about navy blue leggings women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Fit like a glove”*
**Comfort-Overall**16%
*“Extremely comfortable”*
**Soft Feel**12%
*“Soft and stretchy”*
**Quality-Overall**7%
*“It looks and feels well made”*
**Value For Money**5%
*“Good for the price”*
**Pockets/Compartments**4%
*“Love the Pockets”*
**Material Quality**4%
*“Comfortable material”*
**Stretchability/Expandability/Elasticity**3%
*“Stretches easy”*
**Color**3%
*“Great color”*
**Thickness**2%
*“Nice and thick”*
### **What buyers complain about **
**Size-Overall**13%
*“Very long”*
**Material Quality**7%
*“Didn't like the material”*
**Thickness**6%
*“Thick”*
**Transparency**5%
*“you can see through it”*
**Quality-Overall**4%
*“Cheaply made”*
**Waist Fit**3%
*“Too tight banding at waist”*
**Thin**3%
*“EXTREMELY thin”*
**Smell**3%
*“have a chemical smell”*
**Stretchability/Expandability/Elasticity**2%
*“Also does not stretch”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Size-Overall**34%
**Waist Fit**17%
**Material Quality**10%
**Length**6%
**Thin**5%
**Inseam Fit**4%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
**Transparency**2%
**Hip Fit**2%
## **Common questions**
- **Is navy blue leggings women profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 69 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the navy blue leggings women niche?**
- 32 brands and 41 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in navy blue leggings women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.7% — above our launch gate.
- **When does demand for navy blue leggings women peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the navy blue leggings women niche?**
- Listings span $5.75–$50.82; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 7,635 reviews — the moat a new listing must climb.
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