---
title: "Navy Blue Hoodie — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-hoodie"
last_updated: "2026-08-12T07:29:54.822Z"
locale: en
meta:
description: "Amazon product research for navy blue hoodie: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue hoodie: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Hoodie — $4K/mo Amazon US Product Research (2026)"
---
# **Navy Blue Hoodie**
**Skip it**
Soft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 16Competition 94Returns 21Price range 85Avg price 94Brand share 78Review moat 16Quality gap 47
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.86–$58.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****21,179.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$52K**
$52K/yr · 177K searches
**Growth**
**Bad****-56.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is navy blue hoodie profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue hoodie is a $52K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue hoodie market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$68K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#446**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**57%**
Top 20: 87%
**Top-5 click share**
**21%**
Top 20: 50%
**Open market**
**40%**
- Amazon Essentials30% - Hanes14% - Lauweion5% - PRETTYGARDEN4% - Trendy Queen4% - Kingsted3%
## **navy blue hoodie demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.6% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-hoodie/trend)
## **Top navy blue hoodie search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **navy blue hoodie women**50K/yr-53.7%0.9% conv. - **navy blue hoodie men**40K/yr-58.2%1.2% conv. - **navy hoodie men**19K/yr-59.1%0.9% conv. - **old navy hoodie**8K/yr-46.5%0.0% conv. - **navy blue hoodies**8K/yr-53.2%1.0% conv. - **dark blue hoodie men**7K/yr-50.7%1.1% conv. - **mens navy blue hoodie**9K/yr-68.5%1.9% conv. - **dark blue hoodie women**7K/yr-51.6%0.5% conv. - **mens navy hoodie**8K/yr-67.1%2.5% conv. - **womens navy blue hoodie**6K/yr-58.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-hoodie/search-terms)
## **Top navy blue hoodie products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hanes Mens Pullover EcoSmart Hooded Sweatshirt Navy Large**Hanes**$10.26**4.5★170,395 rev](https://www.amazon.com/dp/B00JUM36R8) [2**Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Navy X-Large**Amazon Essentials**$14.99**4.5★3,065 rev](https://www.amazon.com/dp/B07YF5F848) [3**Amazon Essentials Mens Pullover Hoodie Long-Sleeve Slub Thermal Navy XX-Large Tall (Previously GoodThreads)**Amazon Essentials**$17.17**4.1★3,228 rev](https://www.amazon.com/dp/B07BKST3L5) [4**Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)**Kingsted**$41.80**4.4★225 rev](https://www.amazon.com/dp/B0F1ZNQBGV) [5**Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Navy Medium**Amazon Essentials**$17.43**4.4★827 rev](https://www.amazon.com/dp/B0BHTGKN8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gofeat Hoodies for Men Fleece Lined Navy Blue Comfort Hooded Sweatshirt for Men Midweight Spring Fashion Hoodie Kangaroo Pocket 2026 Large**Gofeat**$34.74**30 rev6mo ago](https://www.amazon.com/dp/B0G91WDMNL) [**Oversized Hoodies for Women Pullover Soft Fall Fleece Comfort Hoodie Cozy Over Sized Hooded Sweatshirt Loose Weighted Plain Hoodie Warm Cotton Cute Hoodies Long Sleeve Sweat Shirts Winter Clothes Navy**Generic**$8.86**12 rev8mo ago](https://www.amazon.com/dp/B0FY2M9YKF) [**WYNNQUE Hoodies for Women Oversized Sweatshirts Fall Fashion Outfits 2026 Casual Sweaters Tops Fleece Plus Size Workout Comfy Winter Clothes DarkBlue XS**WYNNQUE**$23.38**952 rev10mo ago](https://www.amazon.com/dp/B0FQJ6HH79) [**Iwing Mens Oversized Acid Wash Hoodie Sweatshirt Heavyweight Fleece Hoodies Unisex Vintage Cotton Washed Distressed Sweatshirts for Women Men Couples Fall Winter Streetwear 2026 Navy Blue**Iwing**$36.34**66 rev11mo ago](https://www.amazon.com/dp/B0FJD48LCS) [**Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)**Kingsted**$41.80**225 rev1y ago](https://www.amazon.com/dp/B0F1ZNQBGV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Navy Medium**Amazon Essentials**$17.43**4.4★**▲ 202%**](https://www.amazon.com/dp/B0BHTGKN8W) [**Amazon Essentials Mens Pullover Hoodie Long-Sleeve Slub Thermal Navy XX-Large Tall (Previously GoodThreads)**Amazon Essentials**$17.17**4.1★**▲ 199%**](https://www.amazon.com/dp/B07BKST3L5) [**Gofeat Hoodies for Men Fleece Lined Navy Blue Comfort Hooded Sweatshirt for Men Midweight Spring Fashion Hoodie Kangaroo Pocket 2026 Large**Gofeat**$34.74**4.7★**▲ 198%**](https://www.amazon.com/dp/B0G91WDMNL) [**Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)**Kingsted**$41.80**4.4★**▲ 188%**](https://www.amazon.com/dp/B0F1ZNQBGV) [**Avalon Wear Unisex Adult Fleece Hoodies Breathable Pullover Hooded Sweatshirt for Men Navy Blue**Avalon Wear**$12.65**4.8★**▲ 187%**](https://www.amazon.com/dp/B0DL67YZJ6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit is as described”*
**Quality-Overall**12%
*“Good quality”*
**Comfort-Overall**10%
*“Soft and comfortable”*
**Warmth**9%
*“It is warm”*
**Value For Money**9%
*“Good value for money”*
**Weight Light**5%
*“Lightweight, true to size”*
**Soft Feel**4%
*“Soft on the inside”*
**Color**3%
*“Great color”*
**Material Quality**2%
*“Good material and very comfy”*
**Zipper Quality**1%
*“The zipper works well”*
### **What buyers complain about **
**Size-Overall**17%
*“Runs very large”*
**Quality-Overall**9%
*“Its a cheap product”*
**Color**4%
*“It came looking a little faded”*
**Thickness**4%
*“It is of much lighter thickness”*
**Shrinkage Resistance**3%
*“maybe it will shrink a little”*
**Pilling/Linting**2%
*“It started pilling after just a month or two”*
**Lining Quality**2%
*“Hoods shoild be lined”*
**Waist Fit**2%
*“Size runs short in the waist”*
**Weight Heavy**2%
*“heavier than i thought”*
**Warmth**2%
*“it's not a warm hoodie”*
### **Top return reasons **
**Size-Overall**54%
**Material Quality**6%
**Color**5%
**Thin**4%
**Sleeve Fit**4%
**Length**3%
**Chest Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common navy blue hoodie questions**
- **Is navy blue hoodie profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 103 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -56.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the navy blue hoodie niche?**
- 44 brands and 128 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in navy blue hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.0% — above our launch gate.
- **When does demand for navy blue hoodie peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the navy blue hoodie niche?**
- Listings span $8.86–$58.68; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 21,180 reviews — the moat a new listing must climb.
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