---
title: "Navy Blue Hat — $7K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-hat"
last_updated: "2026-08-12T07:25:42.888Z"
locale: en
meta:
description: "Amazon product research for navy blue hat: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue hat: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Hat — $7K/mo Amazon US Product Research (2026)"
---
# **Navy Blue Hat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Market size 21Growth 53Conversion 36Competition 86Returns 30Price range 83Avg price 78Brand share 95Review moat 24Quality gap 53
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$8.40–$51.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.28**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+24.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****6,047.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$83K**
$83K/yr · 177K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is navy blue hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue hat is a $83K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$98K–$130K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#676**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**40%**
Top 20: 86%
**Top-5 click share**
**29%**
Top 20: 64%
**Open market**
**54%**
- Falari10% - CHOK.LIDS10% - Amazon Essentials7% - Flexfit7% - KBETHOS7% - Gelante6%
## **navy blue hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.
6K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-hat/trend)
## **Top navy blue hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **navy blue hat**56K/yr+18.9%2.1% conv. - **navy blue baseball cap**29K/yr+17.7%3.8% conv. - **navy baseball cap**20K/yr+23.1%2.8% conv. - **navy blue hats for men**18K/yr+29.9%2.0% conv. - **navy blue cap**15K/yr+45.2%2.4% conv. - **navy baseball hat**9K/yr+57.5%2.7% conv. - **navy blue hats**8K/yr+23.3%1.9% conv. - **navy blue baseball hat**6K/yr+47.6%3.6% conv. - **dark blue hat**8K/yr+18.9%2.4% conv. - **navy blue fitted hat**7K/yr-13.8%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-hat/search-terms)
## **Top navy blue hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Navy)**Falari**$8.96**4.5★21,391 rev](https://www.amazon.com/dp/B074CN9G2V) [2**KB-LOW NAV Classic Cotton Dad Hat Adjustable Plain Cap. Polo Style Low Profile (Unstructured) (Classic) Navy Adjustable**KBETHOS**$9.80**4.4★28,948 rev](https://www.amazon.com/dp/B00IELAW50) [3**CHOK.LIDS Everyday Premium Dad Hat Unisex Baseball Cap for Men and Women Adjustable Lightweight Polo Style Curved Brim (Navy)**CHOK.LIDS**$14.89**4.4★3,431 rev](https://www.amazon.com/dp/B0C8QXWBYY) [4**E BY ELIDAN Dad Hat Low Profile Cotton Baseball Cap Navy**E BY ELIDAN**$14.69**4.4★163 rev](https://www.amazon.com/dp/B0FH2XDCWG) [5**NPQQUAN Original Classic Low Profile Baseball Cap Golf Dad Hat Adjustable Cotton Hats Men Women Unconstructed Plain Cap Color Blue**NPQQUAN**$8.44**4.4★3,349 rev](https://www.amazon.com/dp/B0D3VDV9YX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Navy X-Small-Small**Amazon Essentials**$8.45**122 rev5mo ago](https://www.amazon.com/dp/B0FNS5NC6Q) [**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Navy One Size**Amazon Essentials**$9.37**185 rev5mo ago](https://www.amazon.com/dp/B0FNS3RYN1) [**Amazon Essentials Mens Washed Cotton Baseball Cap Navy One Size**Amazon Essentials**$9.54**278 rev5mo ago](https://www.amazon.com/dp/B0FNS3K8M9) [**E BY ELIDAN Dad Hat Low Profile Cotton Baseball Cap Navy**E BY ELIDAN**$14.69**163 rev10mo ago](https://www.amazon.com/dp/B0FH2XDCWG) [**BOTVELA Men Adjustable Snapback Baseball Cap Vented Performance Laser Cut Mesh Hat (Navy)**BOTVELA**$17.80**319 rev1y ago](https://www.amazon.com/dp/B0DDGXXBT2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Navy X-Small-Small**Amazon Essentials**$8.45**4.3★**▲ 81%**](https://www.amazon.com/dp/B0FNS5NC6Q) [**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Navy One Size**Amazon Essentials**$9.37**4.5★**▲ 78%**](https://www.amazon.com/dp/B0FNS3RYN1) [**GraduationMall Unisex Adult Matte Graduation Cap with 2026 Tassel Navy Blue**GraduationMall**$9.95**4.6★**▲ 65%**](https://www.amazon.com/dp/B00RADALIQ) [**Amazon Essentials Mens Washed Cotton Baseball Cap Navy One Size**Amazon Essentials**$9.54**4.3★**▲ 57%**](https://www.amazon.com/dp/B0FNS3K8M9) [**FURTALK Unisex Vintage Washed Unstructured Baseball Cap Washed Cotton Adjustable Dad Hat Navy**FURTALK**$13.17**4.5★**▲ 45%**](https://www.amazon.com/dp/B0BZNP1YLT)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“The quality is well made at a great price”*
**Size-Overall**20%
*“They fit comfortably perfect”*
**Color**8%
*“The color is accurate”*
**Value For Money**7%
*“Good price”*
**Comfort-Overall**6%
*“it is comfortable”*
**Material Quality**5%
*“its nice thick material”*
**Adjustability/Rotatability/Reclining**3%
*“adjustable size too”*
**Advertised Vs Actual Product**3%
*“Looks just like the picture”*
**Durability**2%
*“Im positive it will last”*
**Design-Overall**2%
*“Good construct cap”*
### **What buyers complain about **
**Size-Overall**31%
*“Runs very small”*
**Quality-Overall**9%
*“most are low-quality in build and/or appearance”*
**Color**6%
*“Wrong color”*
**Strap/String Quality**4%
*“The left side of the string ripped off”*
**Durability**3%
*“they'll get destroyed fast”*
**Advertised Vs Actual Product**3%
*“Cap does not look like the picture”*
**Comfort-Overall**3%
*“Not comfortable”*
**Product Condition**3%
*“Looks old used”*
**Allergies**2%
*“If you have any scalp condition that causes itching”*
**Design-Overall**1%
*“Poor Construction”*
### **Top return reasons **
**Size-Overall**62%
**Color**10%
**Shape/Style**5%
**Advertised Vs Actual Product**5%
**Material Quality**3%
**Length**2%
**Quality-Overall**2%
**Value For Money**2%
**Width**1%
**Strength**1%
## **Common navy blue hat questions**
- **Is navy blue hat profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 63 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the navy blue hat niche?**
- 41 brands and 104 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in navy blue hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.6%.
- **When does demand for navy blue hat peak?**
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the navy blue hat niche?**
- Listings span $8.40–$51.46; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 6,047 reviews — the moat a new listing must climb.
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