---
title: "Navy Blue Clutch Purse — $18K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-clutch-purse"
last_updated: "2026-08-12T10:04:16.026Z"
locale: en
meta:
description: "Amazon product research for navy blue clutch purse: $18K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for navy blue clutch purse: $18K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Navy Blue Clutch Purse — $18K/mo Amazon US Product Research"
---
# **Navy Blue Clutch Purse**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 59Conversion 37Competition 91Returns 0Price range 79Avg price 92Brand share 95Review moat 62Quality gap 45
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.92**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$9.21–$37.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,022.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+34.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$221K**
$221K/yr · 343K searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.3%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is navy blue clutch purse profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, navy blue clutch purse is a $221K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue clutch purse market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$175K–$219K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#423**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **171 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**37%**
Top 20: 78%
**Top-5 click share**
**24%**
Top 20: 57%
**Open market**
**59%**
- Milisente9% - Dasein8% - Verdusa8% - CHARMING TAILOR6% - Selighting5% - FLAIRFOLIO4%
## **navy blue clutch purse demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.5% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Sep · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-clutch-purse/trend)
## **Top navy blue clutch purse search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **navy clutch**58K/yr+51.0%2.0% conv. - **navy blue clutch**44K/yr+35.4%1.7% conv. - **navy blue clutch purse**45K/yr+24.4%2.0% conv. - **navy clutch purse**28K/yr+71.8%2.5% conv. - **navy evening bag**33K/yr+11.6%2.0% conv. - **navy blue evening bag**28K/yr+18.0%2.5% conv. - **navy clutch evening bag**20K/yr+12.9%2.7% conv. - **navy blue clutch purse for wedding**18K/yr+60.9%2.6% conv. - **navy purse for wedding**9K/yr+85.0%2.4% conv. - **navy blue purse for wedding**8K/yr+75.0%2.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-clutch-purse/search-terms)
## **Top navy blue clutch purse products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Verdusa Womens Floral Embroidery Sequin Evening Beaded Clutch Bags 2026 Party Purses Blue Multi One Size**Verdusa**$25.66**4.5★274 rev](https://www.amazon.com/dp/B0D2HK7CTT) [2**Selighting 1920s Vintage Beaded Clutch Evening Bags for Women Formal Bridal Wedding Clutch Purse Prom Cocktail Party Handbags Navy Blue**Selighting**$31.33**4.6★1,259 rev](https://www.amazon.com/dp/B07QN372N2) [3**BABEYOND Clutch Purses for Women - Evening Bags Flower Satin Handbag Classy Wristlet Purse for Party Daily Wedding (Navy)**BABEYOND**$21.60**4.5★286 rev](https://www.amazon.com/dp/B0FHKP9DPS) [4**UBAYMAX Clutch Purses for Women Formal Pleated Satin Evening Bag Evening Purse Handbags Evening Clutch for Prom Party Wedding (Blue)**UBAYMAX**$18.99**4.5★86 rev](https://www.amazon.com/dp/B0DZ5BWGWF) [5**Milisente Clutch Purse for Women Suede Envelope Evening Purses Crossbody Shoulder Clutch Bag (Navy Blue)**Milisente**$17.98**4.5★6,263 rev](https://www.amazon.com/dp/B07FFVWSTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026 Lace Embroidered Clutch Formal Purses for Women Elegant Evening Bags for Cocktail Prom Party Wedding(Navy)**LUKLUKTAISUN**$19.38**35 rev4mo ago](https://www.amazon.com/dp/B0GQSZNYL7) [**Larcenciel Elegant Navy Blue Suede Envelope Clutch Purse for Women Soft Velvet Pleated Evening Bag with Detachable Chain Ladies Party Handbag for Formal Events Wedding Cocktail Prom Date Night**Larcenciel**$16.60**42 rev9mo ago](https://www.amazon.com/dp/B0FVFH8GXP) [**YUWITA Vegan Leather Clutch Purse for Women Formal Evening Bag Navy Blue**YUWITA**$28.06**365 rev10mo ago](https://www.amazon.com/dp/B0FQ3WD72K) [**FLAIRFOLIO Elegant Clutch Purses for Women Evening Bags and Clutches Formal Faux Suede Purse for Prom Wedding Party (Navy)**FLAIRFOLIO**$24.71**64 rev12mo ago](https://www.amazon.com/dp/B0FJR5RPWY) [**BABEYOND Clutch Purses for Women - Evening Bags Flower Satin Handbag Classy Wristlet Purse for Party Daily Wedding (Navy)**BABEYOND**$21.60**286 rev1y ago](https://www.amazon.com/dp/B0FHKP9DPS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026 Lace Embroidered Clutch Formal Purses for Women Elegant Evening Bags for Cocktail Prom Party Wedding(Navy)**LUKLUKTAISUN**$19.38**4.3★**▲ 115%**](https://www.amazon.com/dp/B0GQSZNYL7) [**Larcenciel Elegant Navy Blue Suede Envelope Clutch Purse for Women Soft Velvet Pleated Evening Bag with Detachable Chain Ladies Party Handbag for Formal Events Wedding Cocktail Prom Date Night**Larcenciel**$16.60**4.4★**▲ 64%**](https://www.amazon.com/dp/B0FVFH8GXP) [**Milisente Clutch Purses For Women Suede Pleated Evening Bag Bridal Evening Clutch Bag (Navy)**Milisente**$13.46**4.4★**▲ 44%**](https://www.amazon.com/dp/B07FG7P14V) [**YUWITA Vegan Leather Clutch Purse for Women Formal Evening Bag Navy Blue**YUWITA**$28.06**4.6★**▲ 44%**](https://www.amazon.com/dp/B0FQ3WD72K) [**Selighting 1920s Vintage Beaded Clutch Evening Bags for Women Formal Bridal Wedding Clutch Purse Prom Cocktail Party Handbags Navy Blue**Selighting**$31.33**4.6★**▲ 29%**](https://www.amazon.com/dp/B07QN372N2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about navy blue clutch purse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“perfect fit and size absolutely what I needed”*
**Quality-Overall**16%
*“beautifully made”*
**Color**14%
*“Colors are beautiful”*
**Value For Money**13%
*“Great value”*
**Advertised Vs Actual Product**8%
*“As described”*
**Design-Overall**4%
*“Excellent craftsmanship”*
**Chain/Key Quality**3%
*“The chain is not cheap and flimsy, so it is a better quality”*
**Shape/Style**3%
*“Very nice and elegant for a night out”*
**Material Quality**2%
*“Nice material and cute clutch bag”*
**Brightness/Shine/Glow**2%
*“Sparkly, shiney and attention getter”*
### **What buyers complain about **
**Quality-Overall**14%
*“not well made”*
**Size-Overall**13%
*“Its big too”*
**Durability**10%
*“It is not made durable”*
**Color**5%
*“I may have to get it in another color”*
**Handle Quality**4%
*“that handle is very thin”*
**Value For Money**3%
*“Looks much more expensive than $20”*
**Design-Overall**3%
*“Ugly and cheap construction”*
**Wrinkles**3%
*“it is very cheaply made as well as the cardboard that its made out of was crushed causing creases in the back of the purse”*
**Leather Quality**3%
*“Obviously not leather”*
**Chain/Key Quality**3%
*“the metal chain broke apart during use”*
### **Top return reasons **
**Color**38%
**Size-Overall**29%
**Material Quality**7%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Width**2%
**Shape/Style**2%
**Value For Money**1%
**Length**1%
**Strap/String Quality**1%
## **Common navy blue clutch purse questions**
- **Is navy blue clutch purse profitable to sell on Amazon United States?**
- The niche generates $221K/yr across 72 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the navy blue clutch purse niche?**
- 46 brands and 54 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in navy blue clutch purse?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 13.3% — above our launch gate.
- **When does demand for navy blue clutch purse peak?**
- Demand peaks in Apr–May–Sep; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the navy blue clutch purse niche?**
- Listings span $9.21–$37.70; the average listing price is $21.92 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.
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