---
title: "Navy Blue Bikini Bottoms — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-bikini-bottoms"
last_updated: "2026-08-12T01:17:01.621Z"
locale: en
meta:
description: "Niche score 57/100 · $48K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $48K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Bikini Bottoms — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue bikini bottoms**
**Worth a look**
Shows demand growing +202.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 12Growth 97Conversion 16Competition 96Returns 0Price range 80Avg price 80Brand share 76Review moat 61Quality gap 57
**Growth**
**Incredible****+202.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.86–$45.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,072.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$48K**
$48K/yr · 223K searches
**Returns**
**Bad****13.6%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy blue bikini bottoms is a $48K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue bikini bottoms market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$51K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**59%**
Top 20: 95%
**Top-5 click share**
**16%**
Top 20: 39%
**Open market**
**36%**
- Tempt Me21% - Amazon Essentials12% - Holipick10% - Zmart9% - RELLECIGA8% - Ocean Blues5%
## **Top navy blue bikini bottoms search terms**
- **navy blue bikini bottoms**29K/yr+208.7%1.6% conv. - **navy bikini bottoms**23K/yr+179.3%1.5% conv. - **navy blue swim bottoms**15K/yr+390.7%1.1% conv. - **blue bikini bottoms**18K/yr+335.0%0.5% conv. - **navy swim bottoms**13K/yr+273.7%1.5% conv. - **royal blue bikini bottoms**17K/yr+127.8%0.8% conv. - **blue bathing suit bottoms**14K/yr+225.6%0.6% conv. - **navy blue bathing suit bottoms**12K/yr+186.2%1.5% conv. - **light blue swim bottoms**8K/yr+171.7%0.2% conv. - **navy bathing suit bottoms**8K/yr+216.3%1.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/navy-blue-bikini-bottoms/search-terms)
## **Top navy blue bikini bottoms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9644%$2K6%$3K8%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tempt Me Womens Navy Blue High Waisted Bikini Bottom Tummy Control Ruched Bathing Suit Swim Bottom M**Tempt Me**$22.60**4.4★1,874 rev](https://www.amazon.com/dp/B0BGRFK5TJ) [2**Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy Small**Amazon Essentials**$16.84**4.4★1,063 rev](https://www.amazon.com/dp/B0FJS74JMN) [3**Holipick Navy Blue Bikini Bottoms for Women String Bathing Suit Bottom with Moderate Coverage Low Waist Swim Bottom M**Holipick**$14.67**4.4★918 rev](https://www.amazon.com/dp/B0B5XBYVKJ) [4**Tempt Me Women Navy Blue Mid Rise Bikini Bottoms Full Coverage Swimsuit Ruched Scrunch Swim Bottom M**Tempt Me**$18.42**4.5★549 rev](https://www.amazon.com/dp/B0D3G5YTNY) [5**Daci Navy Blue Women Mid Waist Bikini Bottoms - Full Coverage Swim Bathing Suit Bottom Side Tied Swimsuit Bottoms M**Daci**$21.23**4.6★741 rev](https://www.amazon.com/dp/B0DCW1VD2V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy Small**Amazon Essentials**$16.84**1,063 rev4mo ago](https://www.amazon.com/dp/B0FJS74JMN) [**Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy X-Large**Amazon Essentials**$16.73**1,063 rev4mo ago](https://www.amazon.com/dp/B0FJS67WLR) [**Zmart Women V Cut Cheeky Bikini Bottoms - Mid Waist High Cut Swim Bathing Suit Bottoms V Front Swimsuit Royal Blue L**Zmart**$17.14**228 rev9mo ago](https://www.amazon.com/dp/B0FT8112B8) [**Tempt Me Women Navy Blue Bikini Bottom Ruffle Scrunch Butt Bathing Suit Bottoms Moderate Swimsuit Bottom M**Tempt Me**$22.09**1,501 rev11mo ago](https://www.amazon.com/dp/B0FM7KHVHY) [**Tempt Me Women Low Rise Bikini Bottoms - Navy Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear 2025 XS**Tempt Me**$19.52**369 rev1y ago](https://www.amazon.com/dp/B0G522ZG9B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vogueric Womens Swimsuit Bikini Bottoms Full Coverage Ruched Bathing Suit Bottom Navy Blue Medium**Vogueric**$21.32**4.1★**▲ 15%**](https://www.amazon.com/dp/B0DY1KM1XV) [**Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy Small**Amazon Essentials**$16.84**4.4★**▲ 14%**](https://www.amazon.com/dp/B0FJS74JMN) [**Tempt Me Women Low Rise Bikini Bottoms - Navy Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear 2025 XS**Tempt Me**$19.52**4.6★**▲ 13%**](https://www.amazon.com/dp/B0G522ZG9B) [**Tempt Me Women Navy Blue Bikini Bottom Ruffle Scrunch Butt Bathing Suit Bottoms Moderate Swimsuit Bottom M**Tempt Me**$22.09**4.4★**▲ 11%**](https://www.amazon.com/dp/B0FM7KHVHY) [**Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy X-Large**Amazon Essentials**$16.73**4.4★**▲ 11%**](https://www.amazon.com/dp/B0FJS67WLR)
**~~View all trending →~~**
## **What buyers say about navy blue bikini bottoms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**43%
*“The top I had fits great”*
**Comfort-Overall**15%
*“Very comfortable”*
**Color**6%
*“Great feel, and color”*
**Quality-Overall**6%
*“The quality feels solid”*
**Shape/Style**4%
*“Very flattering”*
**Value For Money**4%
*“great value”*
**Advertised Vs Actual Product**2%
*“Do their job”*
**Material Quality**2%
*“Good quality material”*
**Waist Fit**1%
*“huge on waist- these fit snuggly all around which is exactly what you want in swim bottoms”*
**Soft Feel**1%
*“Very soft and comfortable”*
### **What buyers complain about **
**Size-Overall**13%
*“Weird fit”*
**Stretchability/Expandability/Elasticity**13%
*“I didnt care for the thick elastic around the leg openings”*
**Smell**4%
*“Im afraid that's how I smell when people are near me”*
**Comfort-Overall**4%
*“making it very uncomfortable up the back side”*
**Thigh Fit**4%
*“your thighs are not really large”*
**Shape/Style**4%
*“They arent my favorite because they do seem a little dowdy style-wise”*
**Color**3%
*“all had the wrong blue”*
**Quality-Overall**3%
*“Unfortunately, the quality is not good”*
**Thickness**3%
*“Just a little chunkier than I prefer”*
**Value For Money**3%
*“feels way more expensive than they are”*
### **Top return reasons **
**Size-Overall**40%
**Waist Fit**20%
**Color**10%
**Hip Fit**7%
**Chest Fit**5%
**Length**4%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Thigh Fit**1%
**Waist High**1%
## **Common questions**
- **Is navy blue bikini bottoms profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 154 tracked products. 5 of 35 products launched in the last 360 days are still selling. 90-day search growth is +202.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the navy blue bikini bottoms niche?**
- 35 brands and 41 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in navy blue bikini bottoms?**
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Smell. The return rate is 13.6% — above our launch gate.
- **What does it cost to enter the navy blue bikini bottoms niche?**
- Listings span $7.86–$45.56; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.
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