---
title: "Nasa Hat — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/nasa-hat"
last_updated: "2026-08-12T03:23:06.591Z"
locale: en
meta:
description: "Niche score 53/100 · $56K/yr market · 105K searches/yr · $21.30 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $56K/yr market · 105K searches/yr · $21.30 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nasa Hat — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **nasa hat**
**Worth a look**
Shows a sweet-spot price point ($21.30 avg), but a small market ($56K/yr) keeps it on the watch list.
Market size 14Growth 71Conversion 32Competition 82Returns 19Price range 81Avg price 91Brand share 57Review moat 83Quality gap 50
**Avg price**
**Great****$21.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****342.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$9.42–$40.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+52.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$56K**
$56K/yr · 105K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, nasa hat is a $56K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nasa hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#10,317**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **58%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**71%**
Top 20: 97%
**Top-5 click share**
**33%**
Top 20: 75%
**Open market**
**26%**
- Rapid Dominance21% - Aeisage19% - FIELD GRADE13% - DALIX9% - e4Hats.com8% - NASA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.
9K7KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Oct, Nov · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/nasa-hat/trend)
## **Top nasa hat search terms**
- **nasa hat**71K/yr+53.5%1.9% conv. - **nasa hats for men**12K/yr+51.3%1.9% conv. - **nasa cap**10K/yr+31.7%1.6% conv. - **nasa hats**6K/yr+81.9%1.0% conv. - **nasa baseball cap**5K/yr+64.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/nasa-hat/search-terms)
## **Top nasa hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NASA Hat Dad Hats for Men Black Baseball Hats & Caps Souvenir Gifts Mens Vintage Cap NASA Distressed Hat for Women Washed Cotton Caps**Aeisage**$14.95**4.6★433 rev](https://www.amazon.com/dp/B098Q9P5X8) [2**DALIX NASA Hat Black Adjustable Dad Hat Embroidered Logo Baseball Cap Cotton Low Profile**DALIX**$20.41**4.6★1,523 rev](https://www.amazon.com/dp/B07QTB251R) [3**NASA Logo Embroidered Patched Mesh Back Cap - Royal OSFM**e4Hats.com**$20.85**4.3★1,341 rev](https://www.amazon.com/dp/B00JMICFQS) [4**Rapid Dominance NAS5-WO-NVY Worm NASA Deluxe Cap; Navy - One Size**Rapid Dominance**$15.51**4.5★79 rev](https://www.amazon.com/dp/B08WYZQR7B) [5**Space Science Original Meatball Logo Adjustable Baseball Hat**NASA**$22.18**4.6★20 rev](https://www.amazon.com/dp/B0BZ71BKMX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FIELD GRADE Skylab NASA Trucker Hats (US Alpha One Size Sand Foam - 25th Anniversary)**FIELD GRADE**$33.44**23 rev10mo ago](https://www.amazon.com/dp/B0FR7WCZ1C) [**Space Science Original Meatball Logo Adjustable Baseball Hat**NASA**$22.18**20 rev3y ago](https://www.amazon.com/dp/B0BZ71BKMX) [**Enodtter NASA Baseball Cap for Men Women Washed Black Embroidered Hat Adjustable Trucker Hat Cotton Embroidery Dad Hat**Enodtter**$18.64**193 rev3y ago](https://www.amazon.com/dp/B0BWNF8JW1) [**BAIMORE NASA Hat Baseball Cap Mesh Snap Back Adjustable Patchwork Outdoor Sports Cap**BAIMORE**$13.96**53 rev3y ago](https://www.amazon.com/dp/B0BMG6QNTR) [**FIELD GRADE Skylab NASA Trucker Hats (US Alpha One Size Sand Foam - 50th Anniversary)**FIELD GRADE**$32.90**23 rev3y ago](https://www.amazon.com/dp/B0BGQCM1ZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rapid Dominance NAS5-MB-BLK Meatball NASA Deluxe Cap; Black - One Size**Rapid Dominance**$15.80**4.5★**▲ 83%**](https://www.amazon.com/dp/B08WYYZ5SP) [**FIELD GRADE Skylab NASA Trucker Hats (US Alpha One Size Sand Foam - 25th Anniversary)**FIELD GRADE**$33.44**3.7★**▲ 65%**](https://www.amazon.com/dp/B0FR7WCZ1C) [**Rapid Dominance NAS8-MB-BLK Meatball NASA Cotton Trucker ; Black - One Size**Rapid Dominance**$16.72**4.4★**▲ 56%**](https://www.amazon.com/dp/B08WZ7WJXH) [**e4Hats.com NASA Logo Embroidered Patched Mesh Back Cap - Black OSFM**e4Hats.com**$21.18**4.3★**▲ 52%**](https://www.amazon.com/dp/B00JMICMG6) [**FIELD GRADE Skylab NASA Trucker Hats (US Alpha One Size Sand Foam - 50th Anniversary)**FIELD GRADE**$32.90**3.7★**▲ 34%**](https://www.amazon.com/dp/B0BGQCM1ZQ)
**~~View all trending →~~**
## **What buyers say about nasa hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“The hat is good quality”*
**Size-Overall**17%
*“Perfect Fit”*
**Gifting Purpose**13%
*“Gifts”*
**Value For Money**8%
*“all in all it's a good hat for the money”*
**Breathability**6%
*“comfortable breathable”*
**Design-Overall**6%
*“The hat is very well made”*
**Advertised Vs Actual Product**5%
*“arrives as pictured”*
**Weight Heavy**3%
*“heavy material great logo”*
**Adjustability/Rotatability/Reclining**3%
*“It is easy to adjust with a clasp to make it the right size”*
**Strap/String Quality**3%
*“Nice strap back hat”*
### **What buyers complain about **
**Stitch/Finish/Polish**17%
*“Logo Stitched Off Center”*
**Value For Money**17%
*“Waste of money”*
**Shape/Style**17%
*“shape issue”*
**Size-Overall**17%
*“There's a rather big”*
**Advertised Vs Actual Product**8%
*“And the hat is smaller than advertised”*
**Color**8%
*“Color is not as posted”*
### **Top return reasons **
**Size-Overall**63%
**Color**10%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Comfort-Overall**2%
**Shape/Style**2%
**Material Quality**2%
**Neck Fit**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is nasa hat profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the nasa hat niche?**
- 25 brands and 43 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in nasa hat?**
- Top complaints mined from reviews: Stitch/Finish/Polish, Value For Money, Shape/Style. The return rate is 6.8% — above our launch gate.
- **When does demand for nasa hat peak?**
- Demand peaks in Apr–Oct–Nov; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the nasa hat niche?**
- Listings span $9.42–$40.32; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.
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