---
title: "Naruto Costume — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/naruto-costume"
last_updated: "2026-08-12T01:14:59.154Z"
locale: en
meta:
description: "Niche score 52/100 · $44K/yr market · 503K searches/yr · $35.22 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $44K/yr market · 503K searches/yr · $35.22 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Naruto Costume — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **naruto costume**
**Worth a look**
Shows a sweet-spot price point ($35.22 avg), but weak search conversion (0.3%) keeps it on the watch list.
Market size 11Growth 54Conversion 3Competition 63Returns 31Price range 95Avg price 95Brand share 78Review moat 82Quality gap 82
**Avg price**
**Incredible****$35.22**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.22–$57.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****358.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+27.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$44K**
$44K/yr · 503K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, naruto costume is a $44K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naruto costume market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$88K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#34,928**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **68%**
- **Out of stock**
- **23.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**38%**
- miccostumes20% - Garperkids15% - AIUKAKP8% - Bioworld7% - Nanrui Trade.7% - Spirit Halloween6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/naruto-costume/trend)
## **Top naruto costume search terms**
- **naruto cosplay**125K/yr+44.9%0.1% conv. - **naruto costume**215K/yr+11.4%0.2% conv. - **naruto costume kids**58K/yr-4.9%0.3% conv. - **naruto cosplay men**8K/yr+50.3%0.1% conv. - **naruto outfit**6K/yr+20.3%0.1% conv. - **naruto costumes**14K/yr+5.0%0.0% conv. - **naruto costume adult**28K/yr+33.0%0.0% conv. - **naruto cosplay costumes**6K/yr+14.6%0.0% conv. - **naruto kids costume**6K/yr-2.4%0.7% conv. - **naruto costume men**7K/yr-0.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/naruto-costume/search-terms)
## **Top naruto costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$7K20%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**miccostumes Mens Ninja Vest Cosplay Costume Halloween (X-Small)**miccostumes**$47.97**4.6★423 rev](https://www.amazon.com/dp/B071RXMSBN) [2**Garperkids Kids Aniime Black and Orange Jacket Pants Set with Holster Halloween Outfit Boys Zipper Up Hoodie Set**Garperkids**$29.85**4.0★7 rev](https://www.amazon.com/dp/B0D97N7JKF) [3**Nanrui Trade. Halloween Costume Adult Anime Onesie Pajamas Jumpsuit Cosplay for Women Men Nightwear Sleepwear Homewear (L/XL Onesies)**Nanrui Trade.**$36.22**4.2★78 rev](https://www.amazon.com/dp/B08NJTW212) [4**Spirit Halloween Naruto Shippuden Kids Naruto Costume | Officially Licensed | Group Costume | Anime Cosplay | Naruto Cosplay**Spirit Halloween**$39.50**4.6★955 rev](https://www.amazon.com/dp/B0711VLJNX) [5**Anime Dragon Robe Bathrobe Anime Pajamas Onesie for Mens One-Piece Costume Men Bath Robe Soft Long Bathrobes Cosplay**Bulex**$30.60**4.4★185 rev](https://www.amazon.com/dp/B0BLVNTKBL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZYGXRRCY US Size Anime Cosplay Shoes Black Party Shoes Women/Men Boots 32#-46# (EUR 40#)**ZYGXRRCY**$18.09**6 rev10mo ago](https://www.amazon.com/dp/B0FQJRWS4Q) [**IOPBOT Unisex Anime Hoodie Cosplay Costume Men Black 3D Novelty Hooded Sweatshirt Pullover Jacket Outerwear Coat for Women (3XL-Black)**IOPBOT**$32.68**109 rev1y ago](https://www.amazon.com/dp/B0DSPSQPBD) [**Garperkids Kids Aniime Black and Orange Jacket Pants Set with Holster Halloween Outfit Boys Zipper Up Hoodie Set**Garperkids**$29.85**7 rev1y ago](https://www.amazon.com/dp/B0D97N7JKF) [**Garperkids Kids Aniime Black and Orange Jacket Pants Set with Holster Halloween Outfit Boys Zipper Up Hoodie Set**Garperkids**$29.74**7 rev1y ago](https://www.amazon.com/dp/B0D97NPTGW) [**haikyuu Women Ninja Cosplay One Piece Swimsuit Halter Mesh Cutout Bodysuit Bathing Suit and Short Jacket Cover-up Yellow**haikyuu**$42.71**11 rev2y ago](https://www.amazon.com/dp/B0CW63T1CR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nanrui Trade. Halloween Costume Adult Anime Onesie Pajamas Jumpsuit Cosplay for Women Men Nightwear Sleepwear Homewear (L/XL Onesies)**Nanrui Trade.**$36.22**4.2★**▲ 234%**](https://www.amazon.com/dp/B08NJTW212) [**haikyuu Women Ninja Cosplay One Piece Swimsuit Halter Mesh Cutout Bodysuit Bathing Suit and Short Jacket Cover-up Yellow**haikyuu**$43.16**4.2★**▲ 232%**](https://www.amazon.com/dp/B0CW64WG5B) [**AIUKAKP Anime Cosplay Costume Anime Dress Red Cosplay Ouftits Halloween Women**AIUKAKP**$35.36**3.4★**▲ 209%**](https://www.amazon.com/dp/B0CJC7T7Z6) [**Ripple Junction Naruto Shippuden Mens Hooded Sweatshirt Anime Cosplay Costume Forehead Protector Medium Orange**Ripple Junction**$53.98**4.7★**▲ 184%**](https://www.amazon.com/dp/B00U0HTCDY) [**haikyuu Women Ninja Cosplay One Piece Swimsuit Halter Mesh Cutout Bodysuit Bathing Suit and Short Jacket Cover-up Yellow**haikyuu**$42.71**4.2★**▲ 167%**](https://www.amazon.com/dp/B0CW63T1CR)
**~~View all trending →~~**
## **What buyers say about naruto costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**22%
*“They are very comfortable”*
**Quality-Overall**17%
*“Good quality headband”*
**Size-Overall**11%
*“Well fit”*
**Value For Money**7%
*“great value for the money”*
**Thickness**6%
*“It also feels thick”*
**Durability**4%
*“Didn't feel like it was gonna fall apart or anything and was cozy”*
**Advertised Vs Actual Product**4%
*“As described”*
**Material Quality**3%
*“Good material”*
**Warmth**2%
*“It keeps me warm”*
**Shape/Style**2%
*“LOVE and easy to style”*
### **What buyers complain about **
**Size-Overall**35%
*“so I was concerned the pants would be way too large”*
**Quality-Overall**10%
*“The quality is poor”*
**Durability**7%
*“Not good durability”*
**Allergies**5%
*“is super itchy”*
**Thickness**4%
*“Material is a little thinner than expected”*
**Advertised Vs Actual Product**4%
*“I am very disappointed in the false advertisement”*
**Value For Money**3%
*“It is on the expensive side”*
**Stitch/Finish/Polish**2%
*“Came with seams not sewn in the pocket and foot cuff”*
**Pockets/Compartments**2%
*“came with a hole in the right pocket”*
**Comfort-Overall**2%
*“Also, the material is scratchy and uncomfortable”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Quality-Overall**5%
**Length**4%
**Waist Fit**3%
**Chest Fit**2%
**Value For Money**2%
**Stitch/Finish/Polish**1%
**Pockets/Compartments**1%
## **Common questions**
- **Is naruto costume profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the naruto costume niche?**
- 19 brands and 52 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in naruto costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.5%.
- **When does demand for naruto costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 16.1× the quietest.
- **What does it cost to enter the naruto costume niche?**
- Listings span $16.22–$57.97; the average listing price is $35.22 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.
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