---
title: "Name Tape — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/name-tape"
last_updated: "2026-08-06T01:29:24.561Z"
locale: en
meta:
description: "Niche score 33/100 · $29K/yr market · 106K searches/yr · $8.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $29K/yr market · 106K searches/yr · $8.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Name Tape — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **name tape**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 18Conversion 39Competition 33Returns 100Price range 38Avg price 24Brand share 29Review moat 40Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,496.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$3.99–$21.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.69**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$29K**
$29K/yr · 106K searches
According to Flapen's Amazon United States niche tracking, name tape is a $29K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 33/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **name tape market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$17K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **69%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**8**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**8%**
- Northern Safari38% - JSM Auto34% - AAFES Alt.5% - American Embroidery5% - DayDay Patch5% - Tactical Stitches5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
6K4K seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/name-tape/trend)
## **Top name tape search terms**
- **name tape**24K/yr+5.5%1.3% conv. - **velcro name tape**14K/yr+15.0%2.1% conv. - **military name patch**12K/yr-7.5%1.3% conv. - **name tapes**10K/yr-3.2%1.4% conv. - **military name tapes velcro**6K/yr+27.4%1.3% conv. - **military name tape**9K/yr-32.4%1.1% conv. - **custom name tape**7K/yr-17.0%1.3% conv. - **name tapes with velcro**16K/yr-71.5%0.7% conv. - **military name tag**5K/yr+14.7%0.3% conv. - **custom name tapes with velcro**3K/yr-17.1%2.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/name-tape/search-terms)
## **Top name tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)**JSM Auto**$3.99**4.7★12,867 rev](https://www.amazon.com/dp/B01MSL2R7W) [2**Custom Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.**Northern Safari**$7.55**4.7★2,491 rev](https://www.amazon.com/dp/B08B2RBZKH) [3**Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.**Northern Safari**$7.40**4.6★300 rev](https://www.amazon.com/dp/B0CW6N489H) [4**2 Pieces Custom Multicam OCP Name Tapes (Sew on or with Hook Fastener)**AAFES Alt.**$5.75**4.6★409 rev](https://www.amazon.com/dp/B07F64WHWK) [5**Multicam OCP Custom Name & Army Tape 4 Piece Set(Sew On or Hook Fastener) + Customized**American Embroidery**$14.93**4.6★628 rev](https://www.amazon.com/dp/B0979MPNGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.**Northern Safari**$8.88**10 rev7mo ago](https://www.amazon.com/dp/B0G6GXMJX5) [**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)**JSM Auto**$3.99**12,867 rev1y ago](https://www.amazon.com/dp/B01MSL2R7W) [**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)**JSM Auto**$3.99**12,867 rev1y ago](https://www.amazon.com/dp/B01MQI29NM) [**2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes**QJS PATCH**$5.96**184 rev2y ago](https://www.amazon.com/dp/B0D83XTX11) [**Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.**Northern Safari**$7.40**300 rev2y ago](https://www.amazon.com/dp/B0CW6N489H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.**Northern Safari**$8.88**3.6★**▲ 119%**](https://www.amazon.com/dp/B0G6GXMJX5) [**Embroidery Name Patches 2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)**DayDay Patch**$6.39**4.6★**▲ 73%**](https://www.amazon.com/dp/B07Q1NPBM7) [**2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes**QJS PATCH**$5.96**4.7★**▲ 47%**](https://www.amazon.com/dp/B0D83XTX11) [**Custom Army OCP Multicam Name Tape 4-Piece Set Scorpion Camouflage with Hook Fastener Personalized Military Uniform Patches by Tactical Stitches**Tactical Stitches**$14.29**4.8★**▲ 47%**](https://www.amazon.com/dp/B07TZB47Z2) [**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)**JSM Auto**$3.99**4.7★**▲ 22%**](https://www.amazon.com/dp/B01MQI29NM)
**~~View all trending →~~**
## **What buyers say about name tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**51%
*“Good quality, arrived on time”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Stitch/Finish/Polish**6%
*“Neat stitches, great sewing and came pretty fast”*
**Size-Overall**6%
*“perfect fit”*
**Color**3%
*“The colors are accurate”*
**Velcro Quality**3%
*“Epic velcro”*
**Value For Money**3%
*“Great buy”*
**Strength**3%
*“Keep up the Excellent Hard Work”*
**Durability**2%
*“it's very durable”*
**Thickness**2%
*“Thick material”*
### **What buyers complain about **
**Size-Overall**20%
*“Was not the right size”*
**Quality-Overall**12%
*“the quality control could be better”*
**Color**9%
*“the color was mildly off”*
**Velcro Quality**9%
*“they did not come with Velcro”*
**Advertised Vs Actual Product**7%
*“Color doesnt look the same as on photo”*
**Thickness**5%
*“the letters are too thick and bulky :/”*
**Value For Money**4%
*“They should offer a big discount for buying more at once; shipping and production cost probably wouldnt be much more,”*
**Ease Of Cleaning**3%
*“Sloppy work”*
**Durability**3%
*“Perfecct every time”*
**Adhesion/Stickiness**3%
*“2 stars because I cant use this because its not stick on”*
## **Common questions**
- **Is name tape profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the name tape niche?**
- 9 brands and 8 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in name tape?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.0%.
- **When does demand for name tape peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the name tape niche?**
- Listings span $3.99–$21.62; the average listing price is $8.69 (sweet spot $15–$100). The average incumbent carries 2,497 reviews — the moat a new listing must climb.
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