---
title: "Myra Wallet — $166K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/myra-wallet"
last_updated: "2026-08-12T02:14:40.709Z"
locale: en
meta:
description: "Niche score 42/100 · $166K/yr market · 243K searches/yr · $77.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $166K/yr market · 243K searches/yr · $77.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Myra Wallet — $166K/yr Amazon US Niche (2026) - Flapen"
---
# **myra wallet**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 34Growth 19Conversion 11Competition 94Returns 25Price range 38Avg price 83Brand share 35Review moat 71Quality gap 37
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$77.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****678.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$12.63–$235.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$166K**
$166K/yr · 243K searches
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, myra wallet is a $166K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **myra wallet market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$116K–$155K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#24,552**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **47%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**84%**
Top 20: 99%
**Top-5 click share**
**21%**
Top 20: 50%
**Open market**
**13%**
- STS Ranchwear61% - Cannabinology11% - Seaguar5% - Omega Genetix4% - Generic3% - Merbaa3% - Open — no brand owns it (18 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/myra-wallet/trend)
## **Top myra wallet search terms**
- **sts ranchwear purses and handbags**74K/yr-11.0%0.4% conv. - **sts**41K/yr-4.4%0.1% conv. - **sts ranchwear**39K/yr-20.9%0.2% conv. - **sts spray**12K/yr+7.6%2.5% conv. - **sts purse**15K/yr+12.4%0.3% conv. - **silver thiosulfate**9K/yr+19.7%2.9% conv. - **sts wallet**9K/yr+7.2%0.8% conv. - **sts ranchwear purse**18K/yr-60.1%0.4% conv. - **sts ranchwear wallet**11K/yr-35.6%1.1% conv. - **sts wallets women**10K/yr-37.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/myra-wallet/search-terms)
## **Top myra wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$7K6%$10K8%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cannabinology Feminized Seed Spray | 8 oz/240 ml Bottle | Breed 100% Female Seeds (Feminized Seeds) | Silver Thiosulfate Spray Kit | STS Spray Kit | Reversal Spray (8 oz - with Spray Bottle)**Cannabinology**$35.48**4.0★141 rev](https://www.amazon.com/dp/B09NF4G57W) [2**Seaguar STS Trout/Steelhead 100% Fluorocarbon Fishing Line 8lbs 100yds Break Strength/Length - 08STS100**Seaguar**$12.63**4.7★1,333 rev](https://www.amazon.com/dp/B00F5E5X6M) [3**STS Ranchwear Womens Brown Full-Grain Leather Magnetic Wallet/Travel/Passport Case**STS Ranchwear**$56.90**4.7★265 rev](https://www.amazon.com/dp/B06WRTRZQ4) [4**STS Ranchwear Womens Baroness Basic Bliss Lily Veg-Tan Leather Crossbody Bag OS**STS Ranchwear**$130.21**5.0★8 rev](https://www.amazon.com/dp/B0F224PX5P) [5**STS Cowhide Montana Tote Color: Tornado/Cowhide (STS-30455)**STS Ranchwear**$87.12**4.5★10 rev](https://www.amazon.com/dp/B004D3345S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STS Ranchwear Womens Baroness Olivia Crossbody - Genuine Full Grain Leather Western Bag w/Card Organizer & Concealed Carry**STS Ranchwear**$180.26**2 rev4mo ago](https://www.amazon.com/dp/B0GR1PHRG5) [**Ranch Junkie Mercantile Rancho Vintage Brown Leather Bucket Bag**Ranch Junkie Mercantile**$143.97**0 rev8mo ago](https://www.amazon.com/dp/B0G1PJZWTS) [**Omega Genetix Feminized Seed Spray | 1 oz Silver Thiosulfate Solution | STS**Omega Genetix**$20.27**11 rev1y ago](https://www.amazon.com/dp/B0F8QHDP54) [**STS Ranchwear Womens Baroness Basic Bliss Lily Veg-Tan Leather Crossbody Bag OS**STS Ranchwear**$130.21**8 rev1y ago](https://www.amazon.com/dp/B0F224PX5P) [**STS Ranchwear Womens Vaquero Sachi Cowhide/Tan Leather Sling Bag OS**STS Ranchwear**$111.10**34 rev1y ago](https://www.amazon.com/dp/B0F221RQJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ranch Junkie Mercantile Rancho Vintage Brown Leather Bucket Bag**Ranch Junkie Mercantile**$143.97**0.0★**▲ 365%**](https://www.amazon.com/dp/B0G1PJZWTS) [**STS Ranchwear Womens Baroness Olivia Crossbody - Genuine Full Grain Leather Western Bag w/Card Organizer & Concealed Carry**STS Ranchwear**$180.26**5.0★**▲ 274%**](https://www.amazon.com/dp/B0GR1PHRG5) [**Seaguar STS Trout/Steelhead 100% Fluorocarbon Fishing Line 8lbs 100yds Break Strength/Length - 08STS100**Seaguar**$12.63**4.7★**▲ 201%**](https://www.amazon.com/dp/B00F5E5X6M) [**Merbaa Western Cowhide Hairon Leather Brown Tote Bag for Women With Adjustable Tooled Shoulder Strap Leather Purse**Merbaa**$102.94**4.4★**▲ 189%**](https://www.amazon.com/dp/B0BSR159MK) [**STS Ranchwear Womens Brown Full-Grain Leather Magnetic Wallet/Travel/Passport Case**STS Ranchwear**$56.90**4.7★**▲ 133%**](https://www.amazon.com/dp/B06WRTRZQ4)
**~~View all trending →~~**
## **What buyers say about myra wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Leather Quality**9%
*“Real leather”*
**Size-Overall**9%
*“perfect fit”*
**Value For Money**7%
*“reasonable price”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Color**5%
*“Beautiful color”*
**Pockets/Compartments**5%
*“Love all the card spaces”*
**Storage Capacity**3%
*“Nice amount of storage”*
**Ease Of Use**3%
*“ease of use”*
**Design-Overall**2%
*“the design is amazing”*
### **What buyers complain about **
**Size-Overall**13%
*“The bag is small in size”*
**Strap/String Quality**9%
*“The strap was missing”*
**Functionality-Overall**8%
*“Did not work”*
**Zipper Quality**6%
*“Zipper is CHEAP”*
**Advertised Vs Actual Product**6%
*“Looks can be deceiving”*
**Durability**4%
*“Cheap bag completely fell apart”*
**Smell**4%
*“It has a very strong chemical smell”*
**Color**3%
*“Quite a bit darker than the picture”*
**Value For Money**3%
*“not worth the price I paid for it”*
**Quality-Overall**3%
*“Poor quality of hide”*
### **Top return reasons **
**Size-Overall**48%
**Color**8%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Weight Heavy**3%
**Strap/String Quality**3%
**Leather Quality**3%
**Quality-Overall**3%
**Width**2%
**Zipper Quality**2%
## **Common questions**
- **Is myra wallet profitable to sell on Amazon United States?**
- The niche generates $166K/yr across 97 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the myra wallet niche?**
- 24 brands and 66 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in myra wallet?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Functionality-Overall. The return rate is 5.0%.
- **When does demand for myra wallet peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the myra wallet niche?**
- Listings span $12.63–$235.24; the average listing price is $77.36 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.
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