---
title: "Mustard Colored Tops for Women — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mustard-colored-tops-for-women"
last_updated: "2026-08-06T03:13:15.385Z"
locale: en
meta:
description: "Niche score 46/100 · $13K/yr market · 40K searches/yr · $16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $13K/yr market · 40K searches/yr · $16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mustard Colored Tops for Women — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **mustard colored tops for women**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 54Conversion 25Competition 79Returns 8Price range 65Avg price 78Brand share 83Review moat 40Quality gap 52
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.55–$30.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,516.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$13K**
$13K/yr · 40K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, mustard colored tops for women is a $13K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mustard colored tops for women market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$20K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#20,327**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**52%**
Top 20: 82%
**Top-5 click share**
**36%**
Top 20: 69%
**Open market**
**45%**
- Kerusso21% - Kingsted11% - Ketchup Mustard Mayo Team8% - The Pxv6% - Hantaostyle6% - PurpleCandieCane3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.
5K3KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mustard-colored-tops-for-women/trend)
## **Top mustard colored tops for women search terms**
- **mustard shirt**24K/yr+39.2%1.6% conv. - **mustard t shirt**4K/yr+35.1%1.3% conv. - **mustard tshirt**6K/yr+1.1%1.1% conv. - **kendrick lamar mustard shirt**2K/yr+19.2%0.3% conv. - **mustard kendrick lamar shirt**2K/yr+18.1%0.7% conv. - **mustard shirt kendrick lamar**1K/yr-21.1%0.0% conv. - **kendrick lamar mustard**1K/yr-62.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mustard-colored-tops-for-women/search-terms)
## **Top mustard colored tops for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3926%$7839%$1K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kingsted Pocket T-Shirts for Men - Super Soft 100% Cotton Crewneck Tees - Classic Comfort Fit (Single Mustard Large)**Kingsted**$22.35**4.5★114 rev](https://www.amazon.com/dp/B0DYCZZ85J) [2**Mustard 2026 Halloween Ketchup Mayo Matching Costume Family T-Shirt**Ketchup Mustard Mayo Team**$15.74**4.6★129 rev](https://www.amazon.com/dp/B0CK8NHT6W) [3**Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt Small**Kerusso**$20.70**4.8★617 rev](https://www.amazon.com/dp/B071F9ZNL2) [4**Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt Large**Kerusso**$19.51**4.8★617 rev](https://www.amazon.com/dp/B0719KVNT4) [5**Hantaostyle Womens Solid Color T-Shirt Casual Short Sleeve Crewneck Loose Basic Tee Tops Blouse S Mustard Yellow**Hantaostyle**$14.30**4.2★339 rev](https://www.amazon.com/dp/B0D4HQMH5G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yellow Mustard DIY Halloween Costume Matching Groupe Mustard T-Shirt Men Golden Yellow Large**Halloween 2025 Condiments Couples Costume Sauce**$15.95**12 rev12mo ago](https://www.amazon.com/dp/B0FK1RQFTS) [**Mustard Bottle Scream Funny Condiment Rap Humor T-Shirt**Funny Mustard Quotes**$16.10**17 rev1y ago](https://www.amazon.com/dp/B0F89QZKZG) [**Mustard Bottle Scream T-Shirt**PurpleCandieCane**$15.59**9 rev1y ago](https://www.amazon.com/dp/B0F85Y18YD) [**Kingsted Pocket T-Shirts for Men - Super Soft 100% Cotton Crewneck Tees - Classic Comfort Fit (Single Mustard Large)**Kingsted**$22.35**114 rev1y ago](https://www.amazon.com/dp/B0DYCZZ85J) [**Mens Mustard! Not Like Us Tv Off T-Shirt XX-Large Black**The Pxv**$22.62**16 rev1y ago](https://www.amazon.com/dp/B0DWV46X8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt XX-Large**Kerusso**$20.41**4.8★**▲ 151%**](https://www.amazon.com/dp/B07235GWTL) [**ANRABESS Women Short Sleeve Crewneck Ribbed Knit Slim Fitted Shirts Summer Tops Basic Tee Casual 2026 Spring Outfits Clothes Yellow Medium**ANRABESS**$13.73**4.6★**▲ 150%**](https://www.amazon.com/dp/B0DNKLW1Y7) [**Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt Small**Kerusso**$20.70**4.8★**▲ 145%**](https://www.amazon.com/dp/B071F9ZNL2) [**Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt Medium**Kerusso**$20.12**4.8★**▲ 143%**](https://www.amazon.com/dp/B071P34KLV) [**Kingsted Pocket T-Shirts for Men - Super Soft 100% Cotton Crewneck Tees - Classic Comfort Fit (Single Mustard Large)**Kingsted**$22.35**4.5★**▲ 133%**](https://www.amazon.com/dp/B0DYCZZ85J)
**~~View all trending →~~**
## **What buyers say about mustard colored tops for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Love the fit”*
**Comfort-Overall**11%
*“Very comfortable”*
**Quality-Overall**10%
*“Quality is great”*
**Material Quality**9%
*“The material was fair”*
**Soft Feel**9%
*“They are so soft”*
**Color**6%
*“Came back and ordered multiple colors”*
**Shape/Style**4%
*“Very flattering”*
**Weight Light**4%
*“Light weight”*
**Machine Wash Suitability**4%
*“Kept the quality after many washes”*
**Waist Fit**3%
*“Hits my waist at a flattering point, if untucked”*
### **What buyers complain about **
**Size-Overall**17%
*“Fits large”*
**Thin**17%
*“Too thin”*
**Color**14%
*“Color I'd putrid”*
**Thickness**10%
*“Fabric is thicker”*
**Quality-Overall**8%
*“Terrible Quality”*
**Wrinkles**4%
*“I can't get the wrinkles out no matter how many times I wash it”*
### **Top return reasons **
**Size-Overall**36%
**Color**22%
**Length**8%
**Material Quality**7%
**Thin**5%
**Chest Fit**5%
**Advertised Vs Actual Product**2%
**Sleeve Fit**2%
**Shape/Style**2%
**Neck Fit**2%
## **Common questions**
- **Is mustard colored tops for women profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 60 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the mustard colored tops for women niche?**
- 43 brands and 75 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in mustard colored tops for women?**
- Top complaints mined from reviews: Size-Overall, Thin, Color. The return rate is 9.9% — above our launch gate.
- **When does demand for mustard colored tops for women peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the mustard colored tops for women niche?**
- Listings span $6.55–$30.40; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 2,517 reviews — the moat a new listing must climb.
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