---
title: "Mulan Costume for Girls — $1K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mulan-costume-for-girls"
last_updated: "2026-08-12T09:18:34.267Z"
locale: en
meta:
description: "Amazon product research for mulan costume for girls: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mulan costume for girls: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mulan Costume for Girls — $1K/mo Amazon US Product Research"
---
# **Mulan Costume for Girls**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 25Conversion 4Competition 80Returns 21Price range 70Avg price 95Brand share 54Review moat 32Quality gap 28
**Avg price**
**Incredible****$35.43**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Good****$9.00–$129.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,283.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$16K**
$16K/yr · 150K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is mulan costume for girls profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mulan costume for girls is a $16K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mulan costume for girls market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$35K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#3,378**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **177 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 77%
**Open market**
**21%**
- Disney37% - Disguise12% - Elibelle9% - Kosgraiy8% - monica + andy6% - Lazutom6%
## **mulan costume for girls demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mulan-costume-for-girls/trend)
## **Top mulan costume for girls search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **mulan costume**54K/yr+42.5%0.3% conv. - **mulan costume for girls**64K/yr-26.3%0.6% conv. - **mulan dress**21K/yr+14.3%0.5% conv. - **mulan dress for girls**8K/yr-14.0%0.4% conv. - **mulan dress up for girls**2K/yr-61.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mulan-costume-for-girls/search-terms)
## **Top mulan costume for girls products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4776%$9549%$1K12%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Little Girls Princess Fantasy Nightgown Mulan 3T**Disney**$22.11**4.8★21,893 rev](https://www.amazon.com/dp/B0B986Q1MY) [2**Disney Little Girls Princess Fantasy Nightgown Mulan 4T**Disney**$22.03**4.8★21,893 rev](https://www.amazon.com/dp/B0B98RNT6L) [3**monica + andy Lets Dance Double Ruffle Dress Size 4T Disney Princess Mulan 100% Organic Toddler Clothes for Girls Long Sleeve Sustainable Super Soft Fabric Sizes for Kids Toddler & Infant**monica + andy**$31.79**4.4★36 rev](https://www.amazon.com/dp/B0F9BG696W) [4**Lazutom Girls Ancient Chinese Traditional Hanfu Dress Fancy Dress Christmas Party Dress**Lazutom**$26.24**4.2★473 rev](https://www.amazon.com/dp/B07K2V6KL8) [5**Disguise Disney Princess Mulan Costume Dress for Girls Childrens Character Dress Up Outfit Classic Kids Size Extra Small (3T-4T) Pink (14039M)**Disguise**$32.83**4.4★276 rev](https://www.amazon.com/dp/B083TLBBJ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Princess Mulan Girls Dress Pink Cherry Blossom Print Bow Tie Straps Smocked Sundress Birthday Park Kids Casual Summer Outfit Clothes Size 6-7**Disney**$22.45**908 rev7mo ago](https://www.amazon.com/dp/B0G57NSL3Q) [**Disney Princess Mulan Toddler Girl Dress Pink Cherry Blossom Print Bow Tie Straps Smocked Sundress Birthday Park Casual Summer Outfit Clothes 4-5T**Disney**$22.29**908 rev7mo ago](https://www.amazon.com/dp/B0G57JG1DD) [**monica + andy Lets Dance Double Ruffle Dress Size 4T Disney Princess Mulan 100% Organic Toddler Clothes for Girls Long Sleeve Sustainable Super Soft Fabric Sizes for Kids Toddler & Infant**monica + andy**$31.79**36 rev10mo ago](https://www.amazon.com/dp/B0F9BG696W) [**Dressy Daisy Girls Chinese Heroine Princess Hua Costume Pink Hanfu Dress Up Halloween Party Outfit Size 8 Pink**Dressy Daisy**$32.27**330 rev1y ago](https://www.amazon.com/dp/B0DF7N64XV) [**Asian Traditional Dress Kimono Robe for Kids Girls Costume Silk Folding Fans hairstick CosplayRed Navy 150cm**Elibelle**$32.40**224 rev2y ago](https://www.amazon.com/dp/B0D6WJK2JQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Japanese Anime Womens Dance Kimono Robe Fancy Dress Yukata Silk Folding Fans Tabi Hairstick Socks Set Red Small**Elibelle**$35.68**4.3★**▲ 197%**](https://www.amazon.com/dp/B09LCDTWRV) [**Disney Princess Mulan Toddler Girl Dress Pink Cherry Blossom Print Bow Tie Straps Smocked Sundress Birthday Park Casual Summer Outfit Clothes 4-5T**Disney**$22.29**4.8★**▲ 193%**](https://www.amazon.com/dp/B0G57JG1DD) [**Disney Girls Princess Fantasy Gown Nightgown AURORA 3T**Disney**$21.71**4.8★**▲ 191%**](https://www.amazon.com/dp/B0B98TYWCD) [**monica + andy Lets Dance Double Ruffle Dress Size 4T Disney Princess Mulan 100% Organic Toddler Clothes for Girls Long Sleeve Sustainable Super Soft Fabric Sizes for Kids Toddler & Infant**monica + andy**$31.79**4.4★**▲ 191%**](https://www.amazon.com/dp/B0F9BG696W) [**Disney Little Girls Princess Fantasy Nightgown Pocahontas 3T**Disney**$19.04**4.8★**▲ 181%**](https://www.amazon.com/dp/B0B995K2C8)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mulan costume for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fits perfectly”*
**Quality-Overall**18%
*“well made Japanese Kimono”*
**Value For Money**12%
*“Its pretty good for the cost”*
**Comfort-Overall**10%
*“it is always very comfortable”*
**Soft Feel**4%
*“Fabric is smooth”*
**Washability**3%
*“washes well”*
**Thickness**3%
*“Thin material best for summer or a hot sleeper”*
**Breathability**3%
*“Its material is breathable”*
**Lining Quality**3%
*“The silk lining on the inside is such a great feature”*
**Design-Overall**2%
*“It does look cute on her”*
### **What buyers complain about **
**Size-Overall**37%
*“a medium is still too tight”*
**Quality-Overall**17%
*“Not good quality”*
**Durability**8%
*“Doesnt hold up”*
**Gap/Hole**5%
*“it already has holes in it in the seems”*
**Strap/String Quality**5%
*“The straps broke immediately after my child put on the costume”*
**Waist Fit**5%
*“the ribbon in the waist is not as in the Pic”*
### **Top return reasons **
**Size-Overall**57%
**Length**9%
**Waist Fit**6%
**Material Quality**4%
**Chest Fit**4%
**Advertised Vs Actual Product**3%
**Sleeve Fit**2%
**Quality-Overall**2%
**Value For Money**2%
**Product Condition**2%
## **Common mulan costume for girls questions**
- **Is mulan costume for girls profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the mulan costume for girls niche?**
- 19 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in mulan costume for girls?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 6.1% — above our launch gate.
- **When does demand for mulan costume for girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the mulan costume for girls niche?**
- Listings span $9.00–$129.99; the average listing price is $35.43 (sweet spot $15–$100). The average incumbent carries 3,284 reviews — the moat a new listing must climb.
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