---
title: "Movado — $22K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/movado"
last_updated: "2026-08-12T05:31:46.739Z"
locale: en
meta:
description: "Amazon product research for movado: $22K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for movado: $22K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Movado — $22K/mo Amazon US Product Research (2026)"
---
# **Movado**
**Skip it**
Pricing outside the sweet spot ($500.20 avg) — this niche doesn't clear our bar today.
Market size 48Growth 40Conversion 1Competition 72Returns 24Price range 6Avg price 0Brand share 11Review moat 37Quality gap 27
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$262K**
$262K/yr · 655K searches
**Growth**
**Okay****+11.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,841.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$14.28–$1427.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$500.20**
avg listing price — sweet spot $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is movado profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, movado is a $262K/yr Amazon United States market (655K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **movado market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$375K–$500K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#2,502**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **27.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **174 days**
## **Competition: brands, sellers & click share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 76%
**Open market**
**3%**
- Movado46% - Fossil21% - Bulova19% - Diesel7% - MVMT3% - CHAOREN2% - Open — no brand owns it (3 brands, 3%)
## **Top movado search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **movado**207K/yr+18.6%0.0% conv. - **movado watch**112K/yr+16.2%0.1% conv. - **mavado-watches man**47K/yr-0.6%0.1% conv. - **movado watches**40K/yr+23.9%0.1% conv. - **movado bold watches for men**43K/yr+6.9%0.0% conv. - **movado watch men**24K/yr+33.5%0.0% conv. - **movado automatic watches for men**23K/yr+28.4%0.0% conv. - **movado bold**26K/yr+16.3%0.0% conv. - **reloj movado**22K/yr+2.6%0.0% conv. - **clearance movado watches**8K/yr+110.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/movado/search-terms)
## **Top movado products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$21K12%$31K16%$42K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds**Bulova**$257.73**4.8★56 rev](https://www.amazon.com/dp/B0C8JMYJHW) [2**Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver**Fossil**$136.10**4.6★6,646 rev](https://www.amazon.com/dp/B08QVCPDVT) [3**Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds**Bulova**$256.71**4.8★56 rev](https://www.amazon.com/dp/B0C8JQFQZL) [4**Diesel Mr. Daddy 2.0 Mens Watch Stainless Steel Chronograph Sports Watch for Men Color: Black Iridescent**Diesel**$314.87**4.4★1,136 rev](https://www.amazon.com/dp/B01MTYS3BW) [5**Movado Bold TR90 Mens Luxury Chronograph Watch - Swiss Quartz Movement Silicone Strap Water Resistance 30 Meters (3ATM) - Sporty Timepiece - Gift for Him - 43.5mm**Movado**$635.06**4.6★15 rev](https://www.amazon.com/dp/B0DLLB1888)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Movado Face Watch - Swiss Quartz Leather Strap - Classic Timeless Luxury Fashion Timepiece for Him or Her - 41mm**Movado**$352.42**13 rev10mo ago](https://www.amazon.com/dp/B0FR16L27Z) [**Fossil Mens Watch Townsman Automatic Smoke Stainless Steel Watch for Men**Fossil**$202.14**4,604 rev1y ago](https://www.amazon.com/dp/B0DT8M7M56) [**Movado Museum Classic Mens Automatic Watch Leather Strap Self-Winding Luxury Timepiece - Gift for Him - 40mm**Movado**$1037.57**14 rev1y ago](https://www.amazon.com/dp/B0F1DT287G) [**Movado Museum Classic Mens Automatic Watch Stainless Steel Bracelet Self-Winding Luxury Timepiece - Gift for Him - 40mm**Movado**$1394.27**3 rev1y ago](https://www.amazon.com/dp/B0F1DTVV3X) [**Movado Bold TR90 Mens Luxury Chronograph Watch - Swiss Quartz Movement Silicone Strap Water Resistance 30 Meters (3ATM) - Sporty Timepiece - Gift for Him - 43.5mm**Movado**$635.06**15 rev1y ago](https://www.amazon.com/dp/B0DLLB1888)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHAOREN Mens Belt Leather Ratchet Belt - Customizable Fit Effortless Style (35mm)**CHAOREN**$14.28**4.6★**▲ 116%**](https://www.amazon.com/dp/B07W7K7V6Z) [**Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver**Fossil**$136.10**4.6★**▲ 111%**](https://www.amazon.com/dp/B08QVCPDVT) [**Fossil Mens Watch Townsman Automatic Smoke Stainless Steel Watch for Men**Fossil**$202.14**4.5★**▲ 98%**](https://www.amazon.com/dp/B0DT8M7M56) [**Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds**Bulova**$257.73**4.8★**▲ 93%**](https://www.amazon.com/dp/B0C8JMYJHW) [**Diesel Mr. Daddy 2.0 Mens Watch Stainless Steel Chronograph Sports Watch for Men Color: Black Iridescent**Diesel**$314.87**4.4★**▲ 76%**](https://www.amazon.com/dp/B01MTYS3BW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about movado**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent quality watch”*
**Value For Money**10%
*“Well worth it”*
**Size-Overall**10%
*“Was happy to receive this watch for my Granddaughter it fit perfect”*
**Shape/Style**9%
*“timeless style”*
**Advertised Vs Actual Product**7%
*“Comes as advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Wrist Fit**4%
*“Beautiful on the wrist”*
**Comfort-Overall**3%
*“comfortable”*
**Design-Overall**3%
*“he loves the design”*
**Color**2%
*“I have purchased multiple different types and colors”*
### **What buyers complain about **
**Durability**16%
*“broke after one wear”*
**Size-Overall**15%
*“Bigger”*
**Wrist Fit**10%
*“unfortunately too big on my wrist”*
**Quality-Overall**5%
*“Quality is Declining”*
**Value For Money**4%
*“the watch looks expensive”*
**Battery Life**4%
*“Hadnt worn this watch for a while after the battery died”*
**Functionality-Overall**3%
*“Doesn't work”*
**Adjustability/Rotatability/Reclining**3%
*“This band is not adjustable by the way”*
**Strap/String Quality**3%
*“the two pins holding the buckle broke”*
**Comfort-Overall**3%
*“Uncomfortable”*
### **Top return reasons **
**Size-Overall**29%
**Wrist Fit**28%
**Length**11%
**Color**8%
**Advertised Vs Actual Product**3%
**Waist Fit**3%
**Quality-Overall**2%
**Functionality-Overall**2%
**Shape/Style**1%
**Value For Money**1%
## **Common movado questions**
- **Is movado profitable to sell on Amazon United States?**
- The niche generates $262K/yr across 42 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the movado niche?**
- 9 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in movado?**
- Top complaints mined from reviews: Durability, Size-Overall, Wrist Fit. The return rate is 5.2% — above our launch gate.
- **What does it cost to enter the movado niche?**
- Listings span $14.28–$1427.79; the average listing price is $500.20 (sweet spot $15–$100). The average incumbent carries 2,841 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)