---
title: "Moonstone — $26K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/moonstone"
last_updated: "2026-08-12T05:30:50.999Z"
locale: en
meta:
description: "Amazon product research for moonstone: $26K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for moonstone: $26K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Moonstone — $26K/mo Amazon US Product Research (2026)"
---
# **Moonstone**
**Worth a look**
Shows a sweet-spot price point ($24.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 52Conversion 16Competition 62Returns 66Price range 72Avg price 95Brand share 76Review moat 70Quality gap 80
**Avg price**
**Incredible****$24.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.78–$124.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****713.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$310K**
$310K/yr · 1.0M searches
**Growth**
**Good****+22.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
## **Is moonstone profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, moonstone is a $310K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moonstone market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$364K–$486K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,525**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition: brands, sellers & click share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**48%**
Top 20: 85%
**Open market**
**36%**
- LPBeads27% - Fekuar10% - CHELYQST9% - limerencia7% - YAFEINI6% - Amazing Gemstone5%
## **moonstone demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.6% search growth over the last 90 days.
30K20KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/moonstone/trend)
## **Top moonstone search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **moonstone necklace**257K/yr+24.1%0.6% conv. - **moonstone**265K/yr+10.0%0.6% conv. - **moonstone bracelet**128K/yr+43.2%0.7% conv. - **moonstone jewelry**89K/yr+34.2%0.3% conv. - **moonstone pendant**42K/yr+28.4%0.3% conv. - **moonstone jewelry for women**26K/yr+72.0%0.4% conv. - **moon stone**35K/yr+5.3%0.5% conv. - **moonstone crystals**34K/yr-10.1%0.9% conv. - **rainbow moonstone**25K/yr+13.4%0.5% conv. - **moonstone bracelet for women**17K/yr+49.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/moonstone/search-terms)
## **Top moonstone products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$31K15%$47K20%$62K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Moonstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$8.84**4.5★1,591 rev](https://www.amazon.com/dp/B0DXPTSBXJ) [2**Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation**Fekuar**$11.31**4.6★197 rev](https://www.amazon.com/dp/B08C9KN2C2) [3**CHELYQST Moon_stone Bracelet - Stone of Success Stretch Natural Stone Crystal Beads Jewelry Gifts for Women Men Unisex Adult 4mm**CHELYQST**$6.78**4.5★137 rev](https://www.amazon.com/dp/B0DKTWGB5F) [4**Limerencia G23 Hypoallergenic Pure Titanium Earrings Opal/Moonstone/Blue Turquoise Stud Earrings F136 Implant Grade|Delicate Jewelry for Sensitive Ears (5mm Moonstone)**limerencia**$12.67**4.4★700 rev](https://www.amazon.com/dp/B0BFD6MBSJ) [5**LPBeads 4mm Moonstone Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie**LPBeads**$12.77**3.8★17 rev](https://www.amazon.com/dp/B0FFRB91K9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LPBeads 4mm Moonstone Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie**LPBeads**$12.77**17 rev1y ago](https://www.amazon.com/dp/B0FFRB91K9) [**Jojomina Moonstone Pendant Necklace for Women New Beginning Jewelry Gifts**Jojomina**$12.94**18 rev1y ago](https://www.amazon.com/dp/B0F5VM8LH8) [**Vinswet Healing Crystal Bracelets for Women Men 4mm Moonstone Natural Stone Beaded Stretch Bracelet Handmade Gemstone Reiki Spiritual Jewelry Gifts**Vinswet**$7.70**227 rev1y ago](https://www.amazon.com/dp/B0F3TLX256) [**LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Moonstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$8.84**1,591 rev1y ago](https://www.amazon.com/dp/B0DXPTSBXJ) [**LPBeads Handmade Natural Gemstone Stretch Elastic 8mm Moonstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$10.02**1,591 rev1y ago](https://www.amazon.com/dp/B0DXPWTYWS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LPBeads Handmade Natural Gemstone Stretch Elastic 6mm Moonstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$9.88**4.5★**▲ 99%**](https://www.amazon.com/dp/B0DXPVQ3QH) [**Kendra Scott Davie Pendant Necklace in 18K Gold Vermeil Demi-Fine Jewelry for Women Rainbow Moonstone**Kendra Scott**$112.61**4.0★**▲ 89%**](https://www.amazon.com/dp/B09QGJ75XS) [**LPBeads Handmade Natural Gemstone Stretch Elastic 8mm Moonstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$10.02**4.5★**▲ 88%**](https://www.amazon.com/dp/B0DXPWTYWS) [**Moon Magic Moonstone Bracelet for Women | Black Obsidian Rose Quartz Bracelet/Real 925 Sterling Silver | 18k Rose & Yellow Gold Rainbow Genuine Moonstone Jewelry for women | June Birthstone Bracelet**Moon Magic**$124.23**4.0★**▲ 81%**](https://www.amazon.com/dp/B0C53RB5C6) [**Vinswet Healing Crystal Bracelets for Women Men 4mm Moonstone Natural Stone Beaded Stretch Bracelet Handmade Gemstone Reiki Spiritual Jewelry Gifts**Vinswet**$7.70**4.4★**▲ 60%**](https://www.amazon.com/dp/B0F3TLX256)
**~~View all trending →~~**
## **What reviews say buyers love and hate about moonstone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“I love the colors”*
**Quality-Overall**16%
*“Necklace itself is of decent quality”*
**Precious Gemstone**10%
*“The stone is genuine”*
**Value For Money**9%
*“Worth It”*
**Advertised Vs Actual Product**8%
*“As advertised and very pretty”*
**Chain/Key Quality**5%
*“Chain is beautiful”*
**Size-Overall**4%
*“it's just the right size”*
**Design-Overall**3%
*“Elegant”*
**Strength**2%
*“Its strong”*
**Comfort-Overall**1%
*“Wearable & attractive”*
### **What buyers complain about **
**Size-Overall**21%
*“It was small”*
**Color**12%
*“Dont expect any blue”*
**Advertised Vs Actual Product**9%
*“doesnt look anything like the picture”*
**Durability**8%
*“breakable”*
**Precious Gemstone**6%
*“The gem broke off”*
**Quality-Overall**5%
*“Poor quality”*
**Chain/Key Quality**4%
*“Cheap Chain”*
**Metal Authenticity**3%
*“Not 100% Silver”*
**Allergies**2%
*“Every post earrings I have worn previously irritate my ears if I even sleep with them in”*
**Comfort-Overall**2%
*“quite uncomfortable”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**16%
**Color**12%
**Metal Authenticity**7%
**Wrist Fit**6%
**Chain/Key Quality**4%
**Quality-Overall**4%
**Precious Gemstone**4%
**Material Quality**3%
**Wrong Dimensions**2%
## **Common moonstone questions**
- **Is moonstone profitable to sell on Amazon United States?**
- The niche generates $310K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the moonstone niche?**
- 26 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in moonstone?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.4%.
- **When does demand for moonstone peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the moonstone niche?**
- Listings span $5.78–$124.23; the average listing price is $24.29 (sweet spot $15–$100). The average incumbent carries 713 reviews — the moat a new listing must climb.
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