---
title: "Moon Necklace — $15K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/moon-necklace"
last_updated: "2026-08-12T10:49:16.390Z"
locale: en
meta:
description: "Amazon product research for moon necklace: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for moon necklace: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Moon Necklace — $15K/mo Amazon US Product Research (2026)"
---
# **Moon Necklace**
**Worth a look**
Shows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Market size 36Growth 23Conversion 14Competition 70Returns 45Price range 87Avg price 90Brand share 91Review moat 68Quality gap 45
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.84–$94.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****792.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$176K**
$176K/yr · 721K searches
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is moon necklace profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, moon necklace is a $176K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moon necklace market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$168K–$210K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#2,889**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **166 days**
## **Competition: brands, sellers & click share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**44%**
Top 20: 88%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**51%**
- KONPJE23% - kate spade new york6% - HANLI6% - ASCOMY5% - VRIUA5% - James Michelle4%
## **moon necklace demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/moon-necklace/trend)
## **Top moon necklace search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **moon necklace**214K/yr+1.5%0.7% conv. - **moon necklaces for women**81K/yr-13.3%0.8% conv. - **moon jewelry**58K/yr+3.8%0.2% conv. - **crescent moon necklace**50K/yr-7.0%0.5% conv. - **moon and star necklace**35K/yr+0.5%0.4% conv. - **moon pendant**30K/yr-0.8%0.1% conv. - **silver moon necklace**30K/yr+6.5%0.6% conv. - **gold moon necklace**29K/yr+3.4%0.9% conv. - **moon phase necklace**26K/yr+6.8%0.3% conv. - **crescent moon**27K/yr-44.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/moon-necklace/search-terms)
## **Top moon necklace products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$35K30%$53K40%$70K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KONPJE Sunflower Fidget Necklace for Women Gold Moon Necklace Rotating Heart Necklaces Spinning Crystal Sunflower Anxiety Necklaces Crescent Moons Jewelry Accessories (Moon)**KONPJE**$5.84**4.4★143 rev](https://www.amazon.com/dp/B0D7RJVFDB) [2**HANLI 14K Gold Plated Moon and Star Necklace for Women - Dainty Gold Jewelry for Women**HANLI**$12.67**4.7★485 rev](https://www.amazon.com/dp/B0BRXTZS3L) [3**ASCOMY Dainty 14K Gold Plated Moon and Star Pendant Necklaces for Women Minimalist Cute Crescent Moon Necklaces with Star Tiny Charm Necklace for Everyday Jewelry Gifts**ASCOMY**$11.15**4.5★1,681 rev](https://www.amazon.com/dp/B0BHSGRTC9) [4**VRIUA Moon Necklace for Women Dainty Gold Necklace 14k Gold Plated Moon Pendant Necklace Simple Jewelry Everyday for Women**VRIUA**$14.04**4.6★1,006 rev](https://www.amazon.com/dp/B0C8T6VG4J) [5**James Michelle Luna Moon Necklace for Women Waterproof Tarnish-Free Gold PVD Coated Jewelry Hypoallergenic Perfect for Beach Weddings Gifts Large 20 Chain**James Michelle**$71.57**4.2★58 rev](https://www.amazon.com/dp/B0DDTXYJT5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kate spade new york Youre A Gem Pave Moon Pendant**kate spade new york**$37.84**44 rev6mo ago](https://www.amazon.com/dp/B0GH31C39J) [**kate spade new york Youre A Gem Pave Moon Pendant**kate spade new york**$37.72**1 rev6mo ago](https://www.amazon.com/dp/B0GH3C2P2Z) [**xdlhghe Moon Necklace for Women Silver Star Pendant Dainty Rhinestone Cute Long Necklace Jewelry Gift (Moon)**xdlhghe**$7.41**29 rev1y ago](https://www.amazon.com/dp/B0FCDY2N73) [**BSGRL Silver Necklace - 14k White Gold-plated Moon Star Cubic Zirconia Paved Dainty Necklace for Women 16.5+2 Inch**BSGRL**$13.08**223 rev1y ago](https://www.amazon.com/dp/B0F7LPH8PJ) [**PRTGL Sun and Moon Necklace: 14k Gold Plated Tiny Crescent Moon Little Sun Solar Light Dainty Layered Necklace for**PRTGL**$13.66**145 rev1y ago](https://www.amazon.com/dp/B0DT6YWSNG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**kate spade new york Youre A Gem Pave Moon Pendant**kate spade new york**$37.72**5.0★**▲ 255%**](https://www.amazon.com/dp/B0GH3C2P2Z) [**kate spade new york Youre A Gem Pave Moon Pendant**kate spade new york**$37.84**4.2★**▲ 253%**](https://www.amazon.com/dp/B0GH31C39J) [**Glimmerst Crescent Moon Necklace 18K Gold Plated Stainless Steel Crescent Moon Pendant Necklace Delicate Dainty Crescent Necklace for Women**Glimmerst**$9.86**4.6★**▲ 235%**](https://www.amazon.com/dp/B09QYDSYHG) [**Amaxer Minimalist Phase of the Moon Rings Women Stainless Steel Moon Phase Ring Geometric Crescent Moon Finger Ring Gifts (silver 9)**Amaxer**$7.53**4.6★**▲ 170%**](https://www.amazon.com/dp/B0CFXQZQKH) [**James Michelle Luna Moon Necklace for Women Waterproof Tarnish-Free Gold PVD Coated Jewelry Hypoallergenic Perfect for Beach Weddings Gifts Large 20 Chain**James Michelle**$71.57**4.2★**▲ 157%**](https://www.amazon.com/dp/B0DDTXYJT5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about moon necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality”*
**Advertised Vs Actual Product**11%
*“It looks as advertise”*
**Color**9%
*“Beautiful”*
**Gifting Purpose**9%
*“Nice Personal Gift”*
**Value For Money**8%
*“Worth the money”*
**Size-Overall**7%
*“Fits great”*
**Chain/Key Quality**5%
*“The chain still looks fine”*
**Precious Gemstone**5%
*“The stone is genuine”*
**Brightness/Shine/Glow**3%
*“It is very bright and shiny”*
**Durability**3%
*“They seem pretty durable”*
### **What buyers complain about **
**Quality-Overall**16%
*“Looks cheap”*
**Size-Overall**14%
*“small”*
**Durability**8%
*“Just plane broke”*
**Shape/Style**6%
*“The crescent is too narrow”*
**Weight Heavy**5%
*“I will say it was a bit heavy for being such a little charm”*
**Value For Money**5%
*“Not worth the price”*
**Chain/Key Quality**4%
*“Chain came in a knot can not untangle it”*
**Fastener Quality**4%
*“hard to fasten”*
**Advertised Vs Actual Product**4%
*“The photo of the model wearing it is unfortunately deceiving”*
**Locking Mechanism**3%
*“Unfortunately the lock does not lock and stays open”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**13%
**Chain/Key Quality**10%
**Advertised Vs Actual Product**9%
**Color**8%
**Metal Authenticity**5%
**Neck Fit**3%
**Shape/Style**3%
**Material Quality**2%
**Value For Money**2%
## **Common moon necklace questions**
- **Is moon necklace profitable to sell on Amazon United States?**
- The niche generates $176K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the moon necklace niche?**
- 28 brands and 44 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in moon necklace?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.4%.
- **When does demand for moon necklace peak?**
- Demand peaks in Oct–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the moon necklace niche?**
- Listings span $5.84–$94.18; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
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